Florence by Mills, Give Back Beauty portfolio brand, ranked #1 in indie makeup — ahead off brands like Rare Beauty (by Selena Gomez) and Glossier.
According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth.
Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics.
#givebackbeauty#indieagility
MAYBACH HAUTE PARFUMERIE COLLECTION.
Thrilled to share insights from our exclusive interview with world-renowned Master Perfumer Anne Flipo, the creative force behind the Maybach Haute Parfumerie collection. Discover the inspiration, artistry, and dedication that went into crafting these six exquisite, non-gendered scents.
At her atelier in Grasse, the birthplace of the perfume industry, Anne Flipo shared that her work involved extensive research and "a careful selection of the most prestigious ingredients from the perfumer’s palette."
"Each ingredient was chosen for its particular performance, she explains. Throughout the process, we constantly felt the connection that exists between our two worlds, as we strove to produce state-of-the-art gems of technology."
#MaybachParfums#LuxuryFragrance#HauteParfumerieCollection#GBB#GiveBackBeauty
Introducing Mercedes-Maybach's very first fragrance collection, an olfactive ode to power and perfection.
Discover the Maybach Haute Parfumerie collection, a set of six exclusive, non-gendered scents designed to bring Maybach core values to the refined world of haute perfumery.
Crafted by world-renowned Master Parfumer Anne Flipo in Grasse, these scents reflect Maybach's core values of luxury, sophistication, and innovation. Her work involved intense research and the careful selection of the most prestigious ingredients from the perfumer’s palette.
Sustainably sourced ingredients, fair trade partnerships, and eco-friendly practices, including recycling glass and reusing ocean plastics, are integral to this collection. Each bottle is designed with meticulous details, capturing the heart of Maybach.
A celebration of design:
The collection reflects Maybach’s unique eye for perfection, with a sleek bottle resting on an elegant, never-seen-before wooden stand and adorned with refined finishing touches reminiscent of a Maybach car.
#MaybachParfums#LuxuryFragrance#HauteParfumerieCollection#GBB#GiveBackBeauty
We are thrilled to introduce two new fragrances for Tommy Hilfiger: TOMMY FOREVER and TOMMY GIRL FOREVER, expanding the classic TOMMY HILFIGER fragrance collection.
Honoring the TOMMY HILFIGER values of authenticity, determined optimism and tailored elegance, the new scents blend vintage charm with a modern twist.
Showcased in heritage bottles with elevated design features, they proudly feature the signature TOMMY HILFIGER red, white and blue flag, offering a sophisticated olfactory experience.
#TommyHilfiger#TommyForever#GBB#GiveBackBeauty
We're proud to announce that Blake Brown Beauty has set a new RECORD as the biggest hair care launch at Target on record!
On launch day, Blake Brown secured the top five best-selling hair care items in all Target stores throughout the United States – a truly incredible achievement.
This success is a testament to the extraordinary effort from our dedicated team in creating and delivering top-quality hair care products.
A huge thank you to everyone who contributed – your hard work and passion truly shine through. From our founder and Chairman Corrado Brondi, our CEO Patrizio Stella, and the incubation and strategy team Ilaria Zegarelli, Marco Cecchini, Renée Ryan, to the teams that are currently managing the brand Meri Baregamian, Laura Bucks Tedesco and our incredibly competent and passioned Give Back Beauty and Blake Brown organizations. But above all to the mythical Blake. Nothing could have happened without her bright vision and never-ending commitment.
We want to thank the incredible Target team for being amazing partners and helping us bring the Blake Brown brand experience to the consumers across USA.
And of course, a big shoutout to all of our amazing customers for their overwhelming support. We can’t wait to continue this journey with you and see where it takes us next.
#BlakeBrownBeauty#Target#RecordBreakingLaunch#HairCareSuccess#Teamwork#Grateful#GBB#GiveBackBeauty
We are pleased to announce the launch of Blake Brown Beauty brand, incubated with Blake Lively as a joint venture.
Blake Brown brand focuses on hair health embodying Blake Lively’s personal hair care philosophy which focuses on alternating between plant protein rich formulas and moisture-enhancing systems, designed to strengthen and nourish hair. All products are vegan and cruelty-free, with sustainable PCR and aluminium packaging aligning with our commitment to ethical beauty.
We are thrilled to launch Blake Brown at Target on August 4th and at blakebrownbeauty.com on August 5th and look forward to providing consumers with these exceptional hair care solutions.
Discover more by following the brand: @blakebrownbeauty
#BlakeLively#BlakeBrown#HairCare#Target#VeganBeauty#CrueltyFree#GBB#GiveBackBeauty
Florence by Mills, Give Back Beauty portfolio brand, ranked #1 in indie makeup — ahead off brands like Rare Beauty (by Selena Gomez) and Glossier.
According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth.
Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics.
#givebackbeauty#indieagility
Florence by mills is excited to announce that the newest acne launch – Spot a Spot Exfoliating Acne Solution – won Marie Claire’s Skin Award for Best Exfoliator for Acne-Prone Skin.
Millie deals with regular breakouts and has dry skin, so she developed our newest acne solution to have 2% Salicylic Acid to help tackle her blemishes and contain ingredients like Allantoin and Amino Acids to help calm, comfort, and soften.
#florencebymills#award#GBB#GiveBackBeauty
