Give Back Beauty’s Post

Call it indie agility. According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth. Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics. It’s no surprise that many of the platform’s heaviest hitters — including Kosas, whose following has grown at a rate of nearly 40 percent this year, and Glossier, which has a 10.2 percent average engagement rate second only to Florence by Mills in indie makeup — are among the flurry of brands which are reportedly up for potential sale this year. There are also more nascent indies making a splash on TikTok: Violette_FR, whose founder Violette Serrat often takes to the platform to share French beauty tips — most recently how to “style” a red lip —is seeing rapid follower growth, as is Danessa Myricks Beauty and Patrick Ta Beauty. Hailey Bieber’s Rhode also continues to make waves in the category. More on WWD https://lnkd.in/eeJmHDix

With Selena Gomez, the brand's originator, at the center of the most recent trends on TikTok, Rare Beauty products have received renewed popularity. Let’s have a look and a quick review of the brand. To read the full blog, visit our website: https://lnkd.in/dd8KsXRk #RareBeauty #SelenaGomez #BeautyTrends #MakeupReview #RareBeautyProducts #TikTokTrends #LiquidBlush #RouteShopping #BeautyDiscounts #BeautyBlog

Case Study: How BK Beauty Carves Its Niche In The Makeup Brush Market The global makeup brush market, a burgeoning industry expected to reach $2.2 billion by 2025, is fiercely competitive. Amidst a diverse landscape of high-end and budget-friendly options, BK Beauty stands out with its strategic approach and luxurious offerings. https://lnkd.in/gXMaVUsm

Top 50 Makeup Brands Trending on Instagram 2023. I’ve just published a report looks at makeup brands performance on Instagram for all of 2023. For the past years I’ve published monthly lists of the top makeup brands trending on Instagram. These lists are completely data driven and based on followers, engagement, and growth over time. The full list includes 441 brands from all over the globe, including brands from 33 different countries across all continents. This list focuses on brands in the color cosmetics category. The report not only provides a ranking for makeup brands performance on Instagram for all of 2023, but it also provides expert analysis on current trends. This report is a must read for anyone aiming to keep up with what’s currently happening in the global makeup industry. Here in this post I’m sharing the top 50 from this special annul list created for my report, get the full report, in depth trend analysis and more by purchasing the full report on my website. Top 50 Brands Featured: r.e.m. beauty by Ariana Grande Rare Beauty SHEGLAM Flower Knows Cosmetics Romand Makeup A Murder Hindash Cosmetics Dasique Nekoyanin Karla Cosmetics Glossier, Inc. Lisa Eldridge Beauty Parfums Christian Dior Kaleidos Makeup CAIA Cosmetics Haus Labs By Lady Gaga TOM FORD BEAUTY MERIT Tower 28 Beauty, Inc. Cezanne about-face beauty Peripera ISAMAYA BEAUTY Fenty Beauty Canmake Nimya by NikkieTutorials Essence VIEVE Victoria Beckham Beauty Danessa Myricks Beauty Charlotte Tilbury Beauty Plouise Jill Stuart International Glisten Cosmetics Gucci CHANEL Todomoda Beauty E.L.F. BEAUTY Patrick Ta Beauty Natasha Denona Makeup CLIO Cosmetics USA Glamlite Cosmetics Made by Mitchell LAKA Westman Atelier REFY Saie MAKEUP BY MARIO Pat McGrath Cosmetics KIKO MILANO #mintoiro #makeup #instagram #report #trends #beautybrands #beautyindustry #cosmeticsindustry #socialmedia #datadriven #marketresearch #beautybusiness

#TikTok beauty trends can often feel ephemeral and volatile, coming and going in the blink of an eye, but a new analysis from SPATE covering three years of data (October 2020 to October 2023) shows that these concepts often track closely with Google search data, pointing to opportunities to harness both platforms. "The Lifecycle of a Trend: Google & TikTok" notes that "trends surpassing 50 posts on TikTok are more likely to gain traction on Google search" and that, historically, the platforms' activity has mirrored one another on trends such as #sunscreen sticks, summer #blond hair, #hair wax sticks, face #bronzer sticks, #maskne and headband wigs. Effectively understanding the relationships between the platforms and how trends manifest on each can allow brands to make long-term plans, rather than simply chasing the latest TikTok fad.

Red Carpet Ready. Noticed the glam takeover in your makeup bag lately? It's not just standard brands anymore—there's a new player in town, and they're bringing the star power with them. Celebrities are stepping into the beauty space, and (some) are doing it with style. They're not just splashed across magazine covers anymore—they're diving headfirst into the world of cosmetics, with their brands making a real impact. We're used to seeing celebrities splashing their name across fragrances or lending their faces to established cosmetic brands. But today, it's a whole new ball game. From Rihanna's Fenty Beauty to Kylie Jenner's Kylie Cosmetics, it seems like every A-lister is launching their own brand, paving the way for a surge of celebrities turning entrepreneurs in the beauty industry. When a celebrity promotes a product, their fans listen, and they're often eager to try out whatever the star is endorsing. So, it's no surprise that savvy celebs are capitalising on this influence. Gone are the days of simply slapping their name on a product. Celebs are rolling up their sleeves, getting hands-on in every aspect of brand development, from formulas to marketing. Packaging has become central to their success. Selena Gomez's Rare Beauty isn't your average makeup brand. It's a whole movement centre-ed around self-love and mental health awareness. When it comes to packaging, it's all about inclusivity and accessibility—designed with features for people of all abilities, it's packaging is as empowering as its message. Gwen Stefani's GXVE brand channels her iconic glam-punk vibe with packaging that's bold, edgy, and totally rebellious. The perfect choice for consumers who want to rock her signature look with style and attitude. And then there's another launch this week that's been in our feeds all week—Tennis legend Serena Williams' Wyn Beauty. The name itself, a clever play on "win," reflects her winning attitude both on and off the court. But it's the packaging that truly serves up an ace. Just one look at the matte, tennis ball-inspired packaging, and it becomes clear that Serena is passionate about storytelling through the products in every way possible. Organic shapes inspired by her love of art and design—every detail, the shapes, textures, and function, are all very intentional. In our Instagram-driven era, where celebrities are just a double-tap away, these beauty brands offer fans more than just products. They offer a piece of the celebrity's world, packaged in a way that resonates with their identity and values—sleek, elegant, and oh-so-instagrammable. So, while some celeb endorsements may feel as genuine as a Kardashian's Instagram feed, some brands are actually delivering on the hype—at least when it comes to packaging. Can packaging alone make you feel like a Hollywood star, or is it all smoke and mirrors? #packagingdesign #productdesign #design #beautyindustry 📷WYN Beauty

The no-makeup makeup trend has been popular for years and continues to thrive in K-Beauty, even as new trends emerge! 🙌 We analyzed the top trending makeup products on one of South Korea's leading beauty e-commerce platforms, #OliveYoung, using the keyword #nomakeup K-brands such as Amuse, Peripera, Rom&nd, Hince, 3CE, Espoir, Banila Co, WAKEMAKE, and BBIA are at the top of the list, with Rom&nd dominating. The average price of these trending products is 17,557 KRW (approximately $12.74 USD). Many of these products feature promotional strategies like free lip scrub gifts and free lip plumpers, boosting their sales. See the full list, including the top 10, in our Trendier library 🔥 https://lnkd.in/gnUiHrCj #trendier #makeuptrend #makeup #datadriven #beauty #kbeauty #data

It's always exciting to see which products are becoming popular. Knowing which products are #trending helps businesses stay flexible, come up with new ideas, and focus on their customers. This approach leads to growth and makes the business stand out from competitors 🥊⚡️ Trendier AI

Did you know that the founder of Kosas had a background in chemistry and fine arts prior to starting her beauty brand? Since its inception in 2015, Kosas has risen to prominence as a leader in the clean color cosmetics space. By strategically embracing TikTok very early on, the brand quickly became a trendsetter amongst Gen-Z. In this article The Business of Fashion takes a closer look at Kosas's rebranding efforts, which have successfully captured the hearts of Gen-Z tastemakers. #genz #beauty #cosmetics #beautybusiness #beautyindustry

It's so interesting to see this fatigue put into words. It's one thing to partner with a celebrity for instant familiarity and appeal. But that draw loses its glitz and becomes monotonous once it starts repeating. It's hard to keep track of who represents what, and to distinguish between the brands using these faces over and over. Isn't that the opposite of what brands want? #Beauty #BrandAmbassadors #CelebrityPartnership