Still thinking about #CannesLions and the incredible session at the #ImpactHub by Givsly in partnership with InMobi, where panelists discussed "The Path to Responsible Media." In the face of continuing global concerns about climate change, businesses across all industries are realizing the urgent need to address their carbon footprint and work towards achieving net-zero emissions. Industry leaders from 7-Eleven, IPG Mediabrands, dentsu, Scope3, and InMobi shared their valuable insights. As we navigate the challenges and opportunities in advertising, publishing, and the ad tech community, it was inspiring to hear about the strategies and innovations driving positive environmental impact. A big thank you to our partners for bringing this conversation to life! #Sustainability #ResponsibleMedia #CannesLions
Givsly’s Post
More Relevant Posts
-
🚀 We're witnessing an advertising renaissance where innovation meets tradition. I came away inspired from my conversations at Viva Technology 2024 - and how companies are focusing on demonstrating tangible business impact and building resonance with audiences in the year ahead. I talked about the future of advertising with Adam Bishop, Chief Marketing Officer and Chief Product Officer at Deliveroo, Milka Privodanova, VP and Head of EMEA at Pinterest, David A Steinberg CEO at Zeta and Pippa Scaife VP of Global Partnerships at NBCUniversal, and in the midst of so much change, here’s what is critical for marketers: ⚡ Proximity and personalization with the customer are key drivers of success 🤖 Moving beyond the GenAI hype towards practical, real-world applications of the technology 🎯 Doubling down on timeless marketing fundamentals - building brand trust and safety, staying customer-centric, and adding value and deepening engagement with audiences with great content Congrats to the LinkedIn team working with Viva Technology. Proud to be a partner for 2024. #VivaTech2024 #MarketingFundamentals #B2BMarketing
To view or add a comment, sign in
-
-
In an ecosystem that is already dominated by a few tech giants, the majority of #digitalmedia companies struggle to stand out. However, in a quickly growing diverse economy, the failure to consider or use a minority-owned company not only hurts a company's scalability, it also negatively impacts reaching a diverse consumer audience. Striving for #diversity isn't a trend, it's a necessary step towards fostering a more inclusive society, and one that our company is taking seriously. Read the @adweek article by Mark D. Walker, Co-Founder, CEO, and Chairman at Direct Digital Holdings to learn more about dispelling the #multicultural #media scale myth. Huddled Masses Orange142 #DiversityAndInclusion #MediaRepresentation #Equity #Inclusion #Authenticity #ChangeMakers #Empathy #InclusiveCulture #DirectDigitalHoldings https://hubs.ly/Q01_VxYC0
To view or add a comment, sign in
-
The #dentsu Story of Adaptation and Growth. Read now!
The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||
Building a new Dentsu
impactonnet.com
To view or add a comment, sign in
-
Once again, Kansas City vision, creativity and innovation makes it to the world stage. Congratulations, Jon Cook, Mel Edwards, and Debbi Vandeven on your success and new leadership roles. And thank you for going back to the name VML! "Advertising holding company giant WPP is combining two of its major creative agencies, VMLY&R and Wunderman Thompson, as it seeks to further simplify its business for marketer clients." "VML will be led by Jon Cook as global chief executive and Mel Edwards as global president. Cook previously led VMLY&R and Edwards led Wunderman Thompson. Debbi Vandeven, who had been global chief creative officer at VMLY&R, will take on the same role at VML." "WPP needed to evolve more as the marketing landscape has continued to shift, especially as the industry braces for what artificial intelligence will bring, Read said." “'Success with AI is going to require us integrating creative and media and production, and it’s going to be much easier for us to do that inside WPP with fewer, stronger companies,' he said." "The choice of name was meant to showcase that simplicity, Edwards said. 'We could have gone with an amalgamation of VMLY&R and Wunderman Thompson, but oh my goodness, can you imagine the name?' she said." #creativity #innovation #vision #leadership #globalimpact #kansascity
WSJ News Exclusive | WPP Merging VMLY&R With Wunderman Thompson
wsj.com
To view or add a comment, sign in
-
The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||
Building a new Dentsu
impactonnet.com
To view or add a comment, sign in
-
Learn from TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey: https://lnkd.in/gsnCcj6n #partnercontent
How TikTok is helping marketers unlock the business potential of culture | Partner Content | Campaign Asia
campaignasia.com
To view or add a comment, sign in
-
How did Dynata unlock success for Virgin Media? 🤝 By partnering with us, Virgin Media was able to refine its plans and content on its website, ultimately optimizing touchpoints for consumers. Virgin Media experienced a significant boost in brand lift online, ensuring an exceptional experience for consumers. Elevate your brand's online presence and drive results. Learn more ➡️ https://okt.to/yr1tjs #Dynata #VirginMedia #dataquality
To view or add a comment, sign in
-
ICoE Global Media Lead at Accenture | Managing Director | Driving broadcasters through complex Media Supply Chain Transformations
In today’s challenging Media & Entertainment industry, media companies must analyze audience shifts, map portfolios against market dynamics, align with strategic archetypes, assess financial resources, and embrace comprehensive transformation across all aspects of their operations to catalyze radical reinvention. Read our new report here: https://lnkd.in/dmQPd6Sq John Peters Stuart Green Neeraj Sharma Lukas Luft Swati Vyas #Accenture #Media #Transformation
2024 Media Industry Reinvent for Growth: Only the Radical Survive
accenture.com
To view or add a comment, sign in
-
“The safest ads often go unnoticed, and this is the real, often overlooked risk—that we play it safe, go unnoticed and our resources go to waste. Knowing your brand—which you may not if you have only been focused on the short-term versus long-term viability—will allow creativity to come from a place of a firm brand foundation.”- Matt Withington (IMC22) Matt joined a joined a panel of other marketing leaders and members of Ad Age and Meta's The List to discuss creativity in marketing during times of economic turbulence and uncertainty. See their full discussion below. #Marketing #Creativity #IMC
Navigating creativity in an age of risk
adage.com
To view or add a comment, sign in