MRM’s Post

7 key elements every loyalty program needs — have you implemented them?

Looking to build a winning B2B loyalty program? Learn about the essential elements, from understanding your trade partners to aligning trade incentives with business objectives. Discover how personalization, engagement, and technology can drive sales and trade partnerships. 👉 Read more here - https://lnkd.in/dDBt-P5r #mjGRO #LoyaltyPrograms #CustomerRetention #BusinessGrowth #TradeLoyalty #ChannelSales #TradeSales

We're celebrating seven years of providing top-notch marketing services to B2B companies! 🎉 From the early hustle of our CEO & Founder Courtney Kehl, to celebrating all the wins we've helped businesses achieve, every moment has been a chapter in eMa's story. Shout out to each and every one of you who made the last seven years a story worth telling! #B2BMarketing #MarketingAgency #GrowthMarketing

In our latest on-demand webinar, 🌎 Victoria Frederika Albert and Greg Campbell share exclusive research insights on strategies for navigating extended B2B sales cycles, complex buying groups, and increased client scrutiny. Watch it here: https://lnkd.in/dzdypYdN A special thanks to Pavilion for hosting! #Pavilion #DemandGeneration #B2Bmarketing

All sales involved in any kind of outbound motion needs pay attention to this presentation. You have a choice to make: 1. Sit back and wait for an inbound b/c your weak outbound "do you want a demo?" isn't going to do anything. -OR- 2. Figure out what you can do to leverage your marketing team's progress with content. Your buyers are consuming content, lots of it. Can you help them to consume yours? Would personalizing your content make a difference? I'm not talking stalker personalization like "my cousin is from your town, want a demo?" - I'm talking about offering an informed take on the content that makes it more valuable to your prospect, and thus giving them a reason to talk to you. hint - if your prospect has already consumed some of your team's content, start there.

Walking before your run… Tis the season for a plan. Field marketing and sales magic. This year, B2B customers need you more. I have spoken with 200 of them to find what. Check out this report for your how. ✨ https://lnkd.in/eYTTkY-f #b2bmarketing #innovation #technology

Earlier this year, we talked to 100 B2B marketing & revenue leaders about their priorities for 2024. Unsurprisingly, revenue growth was at the top of the list. At the bottom of the list? "Stop Todd from stealing my stapler." For the revenue growth issue, we have a solution. As for Todd, maybe just ask him politely? https://bit.ly/3wSjiR4

With our benchmarking tool nearing it's deadline, we thought we'd share our current insights. How do you compare?   There's still time to participate. Become part of B2B's first industry-wide benchmarking report and help demonstrate exactly how much commercial success marketers are having, and understand what good looks like... Take part by clicking below: https://lnkd.in/efXSJC4G #b2bmarketing #thoughtleadership #benchmark CogniClick Sales Enablement FT Longitude

Explore 9 common B2B pricing pitfalls and strategies with The Marketing Centre's pricing expert, David Abbott. From grasping customer perspectives to avoiding cost+ pricing, his insights offer actionable solutions. Plus don't miss the chance to hear directly from David in the upcoming webinar, "The CEO's Guide to the Science of Pricing," where he shares proven strategies. Read on and register here: https://bit.ly/3ucB4NS #PricingStrategy #WebinarAlert #ExpertInsights #themarketingcentre

Heading to Forrester's B2B Summit in Austin? "Drink your Funnel" and "Punch your Pipeline" (you'll see what we mean) with 100 marketers on Tuesday night. https://lnkd.in/etiPiNZ6 #marketingprofs #demandgen #abm #SDR #B2BSales #B2BSummit #ForrB2BSummit #AustinTexas memoryBlue