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⚽️[Sports Biz News]🇪🇸Revenue Diversification and Contribution to the Local Economy through PÍO PÍO Beer: UD Las Palmas' Challenge👏 UD Las Palmas, a renowned football club in Spain's La Liga, is expanding beyond football by launching "PÍO PÍO Beer," a new venture aimed at diversifying revenue and supporting local economic growth. PÍO PÍO Beer, inspired by the club’s iconic chant, is available in three varieties: Special Lager, Non-Alcoholic Toasted, and Orange Beer. Each beer is crafted using 100% local ingredients and traditional brewing methods, reflecting the rich cultural heritage of the Canary Islands. The launch event, held at Gran Canaria Stadium, gathered over 300 guests, including club directors, players, and local leaders. Club president Miguel Ángel Ramírez emphasized the importance of this project, describing it as a historic moment for UD Las Palmas. The initiative is designed to support the club financially while giving back to the local community, with the beer produced without industrial filtering to preserve its natural qualities. This project is more than just a new product; it’s a symbol of UD Las Palmas’ commitment to innovation and community. The club has secured a €500,000 sponsorship from PÍO PÍO Beer for the first season, contributing significantly to its financial stability. PÍO PÍO Beer demonstrates how sports organizations can leverage their brand to explore new business opportunities, ensuring sustainability and growth. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #udlaspalmas #laliga #beer #soccer #soccerfans #communitycontribution #newbusiness #businessinvestment

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