Glossier, Inc.’s Post

Glossier's Fire Collab: Beauty Takes the Court 🔥 Glossier, Inc. just stepped up their game with a fire collab you won't want to miss! They're the FIRST-EVER official beauty partner for the USA Women's National Basketball Team heading to the Olympics! This is a baller move, and here's why it's a slam dunk: 1. Breaking the Beauty Barrier: Forget the tired trope that beauty and sports don't mix. Glossier is shattering this stereotype with fierce confidence. These phenomenal athletes are strong, powerful, and undeniably beautiful on and off the court. Glossier gets it. 2. Double Dribbling into Success: This partnership builds on Glossier's already successful WNBA collab. They already have cred with these incredible players, proving that beauty and athleticism are a perfect power couple ✨ Can you imagine a world where the iconic Brittney Griner rocks Glossier's Boy Brow? I can, and it's glorious 3. Full-Court Press: This isn't just a product placement play. As an event pro, I'm living for Glossier's full-court press. They're providing the team with essential beauty products, but that's just the tip-off. They're creating a social media buzz, and even hosting activations (think: killer events!). Plus, they'll be the official makeup artists for showstopping events like the Opening Ceremony. Now that's what I call a strategic partnership with experiential magic! 4. Championing Women's Hoops: Let's be real, women's basketball is having a major moment. Glossier recognizes this rising star and is there to support it. It's a strategic move that positions them at the forefront of a booming movement. This is a win-win for everyone, and I'm here for it, Glossier! Who else is pumped about the USA Women's Basketball team and their fierce new beauty partner? Let me know in the comments! 🏀