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After coming under fire for its lack of inclusive sizing and alleged “toxic” work culture, Brandy Melville, the former Gen-Z retail darling known for its affordably-priced staples, looks to be experimenting with a new concept store in Santa Monica. Story by Tatiana Pile

Did Brandy Melville quietly open a new store called St George?

Did Brandy Melville quietly open a new store called St George?

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