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In 2022, Canadian footwear brand ALDO Group introduced Pillow Walk, a proprietary #comfort technology for its shoes. Originally launched in a limited number of styles, Pillow Walk is now featured in about 75% of Aldo’s men’s and women’s shoes. Incorporating dual-density foam, the Pillow Walk technology is designed to enhance impact absorption, rebound response, stability and support when walking, with a molded sock foam providing extra padding at the ball and heel of the foot. According to #Aldo, its incorporation of higher-density polyurethane and soft memory foam eliminates the break-in period for new #shoes. In this piece by Zofia Zwieglinska, we speak to Daianara Grullon AMALFITANO.

How Aldo has leveraged comfort technology to boost its post-pandemic sales

How Aldo has leveraged comfort technology to boost its post-pandemic sales

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