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In a move to create more robust #wellness offerings at lululemon, the brand has expanded its membership program to include outside fitness and wellness brands. The brand has expanded the program with the introduction of wellness- and wellbeing-focused “Partner Perks,” which launched in August. With the new initiative, #Lululemon is leaning more heavily into the category by “providing guests with special access to wellness perks from a collective of like-minded brands,” according to a company statement. New and existing consumers will have access to the perks under the #membershipprogram, which will remain free to join.

Lululemon expands its membership program, introduces third-party brands

Lululemon expands its membership program, introduces third-party brands

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