Glossy’s Post

NGL, we're not surprised about this news! "The pilot, an extension of Sephora’s pre-existing “Next Big Thing” in-store spotlight, focuses solely on body care and works to break out products in the category from the typical merchandising within skin-care shelves. As of the February launch, the pilot is in 60 doors nationally, based on market demand for prestige body care." (https://lnkd.in/df7Kb8FK) At Baude, bodycare IS selfcare. We don't believe in "fixing your problems", because it's saying there's a problem in the first place. We want to get people back into their bodies, and indulge all of their senses — through the discovery of scent, touch, sound, and sight (maybe taste one day 😉 ). Our products stimulate the body AND mind with maximalist experiences delivered through minimalist formulations.

Clarkston's retail and beauty industry expert, Sarah Covill Broyd spoke to Beauty Independent about the expected retail transition of rhode skin. See her quote below, and the full article here: https://lnkd.in/eyay-9sD Hailey Bieber is playing perfectly into consumer trends with #Rhode. She is capitalizing on ‘#minimalbeauty,’ a trend that she helped drive with her own look. In addition to the minimalist look, her #minimalist packaging aligns with the overall feel of the brand. Further building on that minimalism, she carefully crafts her ingredients and creates transparency with the products on her website. Her brand’s price points and target audience suggest that the brand will do better at a higher price point in retail. From a brick-and-mortar perspective, Sephora will align better from a shopper and brand positioning standpoint than Ulta, which tends to carry a wider product variety and lower price point. Bieber has driven interest and excitement through social media about her brand, and the anticipation of a broader #launch is growing. But, should she go into retail right away? Maybe not. Her platform and her ability to influence is substantial. Her self-image and brand carry enough weight to continue to drive consumers to a website and sell direct to consumer in the short term. Fully launching into #retail, with high anticipation, but without clear supply and demand signals, brings a lot of risk. If out of stocks occur early, younger in-store shoppers may grow impatient and buy another brand while in store. I’d personally use Bieber’s website as a test ground to launch her portfolio of products to see which ones are most popular and to stabilize supply and demand. She has an opportunity to continue to drive engagement on her website and then promote a second launch once the company is more mature and stable enough to go into retail. In addition to building strong relationships with her consumers, she will build better relationships with #retailers when getting on (and staying on) the shelf. #beautyindustry #skincareindustry #beauty #skincare

REALLY? "There are indications of a mass retail store renaissance — a much-needed boost to stores that have remained largely unchanged in decades. As an example, RPG partnered with CVS to reinvent its in-store experience. “A key driver of the design approach was to ensure CVS gets credit for its large assortment that is now displayed in a far more accessible, appealing fashion,” said Bruce E. Teitelbaum, CEO of RPG. Custom-designed gondolas offer flexibility in shelf application and are no longer confined to standard merchandising configurations. “This offers the consumer a completely fresh approach to drugstore shopping,” Teitelbaum said." While I am indeed an advocate of beauty, particularly skincare and body care at the drugstore (CVS), this has not been my experience. I also find, in that the volume of revenue they continue to seek from this arena has not prompted in store assistance that really knows the products, knows beauty. No matter who is in that role at CVS, I find when you ask about a product, they just read off the box to you...hence I do a lot of my own research. Also a subject I find interesting as today product gets cleaner but indeed a greatly cluttered marketplace...and every day seems more cluttered. So this area of revenue on the rise is not surprising to me, but should that not then bode to supply a customer experience that supports that direction, starting with knowledgeable staff? Even if its a single dedicated person? Frankly, I wouldn't call the products "cheap," so more reason... While Sephora customer getting younger and younger...

We have the answers for what's in-store in 2024 for Health & Beauty merchandising. How can you set your brand apart in a crowded market? Gain valuable insights and strategies from our industry experts. Download our 2024 Health & Beauty Merchandising Guide: https://okt.to/sSHt7N #PerformanceAtRetail #SkinCare #MakeUp #TradeMarketing #Retail

Signaling growth across affordable and high-end brands, mass-market beauty sales increased by 6% year over year, while prestige beauty brands saw their sales increase 14% from last year #beauty #retail #ecommerce #globaleconomy #consumertrends

Brunello Cucinelli announced 1.1B EUD in sales in 2023. Five years ahead of their 2019 10-year plan. Putting it in our sights for another brand comparison! The main headline here – a 10-year plan. How many brands truly have this in place? Guardrails setting the direction and goals for a period longer than most CEO tenures – perhaps there’s something to it. We will compare Loro Piana (LP), Brunello Cucinelli (BC), and Zegna due to their high-end positioning (with Zegna perhaps a little lower versus the other two), strong global growth numbers (bucking the market trend) and alignment to men’s fashion. The numbers we know Loro Piana helped drive the first 3Q growth rate for LVMH Fashion & Leather Goods at +11%, Brunello Cucinelli hit 1.1B EUD as mentioned above, and Zegna (inc. Thom Browne, Inc. and TOM FORD FASHION) registered a 23.8% increase in revenue in the first half of 2023, along with a doubling of their profit. Marketing 🎩 Weibo - Zegna current sits at around 685k followers on Weibo with over 3M engagements and 8M UGC posts, larger than both LP (30k fol./600k eng./197k UGC) and BC (16k fol./83k eng./42k UGC). 🎩 RED – LP has the most followers at 21k after only opening their official account in May 2023. BC sits a little behind with 17k and Zegna with 11k – however Zegna only opened in August and their growth rate looks to outpace that of LP – suggested by their engagement per post figure of 272 versus 77 for LP and 68 for BC. 🎩 Douyin – Douyin is BC’s strongest platform, with a 55k fol./95k eng since the launch in Sept 2023 (with huge rises in December 2023). Zegna (38k fol./270k eng.) is not far behind. LP has yet to open on the channel. eCommerce 👔 Since the launch of BC’s TMall flagship store in March 2023, we are left with only LP who is not on the channel (perhaps not for long though). 👔 Zegna has been undergoing a transition since the start of 2022 – with the 6.18 festival in 2022 the last time it offered discounts - Zegna’s TMall listings moved from a low of 5,447 RMB (during 6.18 2022) to the current figure of 10,915 RMB. 👔 BC averaged 11,699 RMB across 455 products in March 2023, to 14,212 RMB across 765 products in January 2024. 👔 From a category perspective – BC generates 80% of its revenue from clothing and 10% from Shoes. Zegna has more diversity with 57% from clothing, 20% from Shoes and 19% from Accessories. 👔 Top Products – Zegna’s top product during 2023 was the Triple Stitch sneaker – synonymous with Kieran Culkin after their campaign – clocking in at 8,400 RMB. BC – the Never-ending Stories Cashmere Sweater at 7,420 RMB currently. There still exists a sense of optimism of strong growth in this segment. Keeping an eye on price increases, as well as the potential for Loro Piana to enter the Tmall or Douyin ecosystems may reveal shifting opportunities in the segment. #luxury #China #fashion

As a new D2C brand, one has the unique advantage of directly engaging with customers, building a loyal community, and challenging traditional market norms. By focusing on developing a strong brand identity and offering innovative products, D2C brands forge genuine connections with their audience. Click on the link below to know more... https://lnkd.in/gCYnHg3h 52 Sundaze | Tanisha Jain | Better Tea | Asaya | Cava Athleisure | Kingdom of White | Panchamrit | SEREKO #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

Shout out to SEPHORA for spotlighting textured haircare brands with these new displays. Check out the article to learn more about the latest addition to the in-store experience!

Shout out to SEPHORA for spotlighting textured haircare brands with these new displays. Check out the article to learn more about the latest addition to the in-store experience!