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Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third US Open, the influencer has already hosted a #FentyBeauty event in Chelsea, participated in a panel on tennis and fashion with Sporty & Rich founder Emily Oberg and launched a campaign with The HEINEKEN Company for a zero-proof beer. The main event, however, is cheering on her partner, the tennis player Taylor Fritz who is currently ranked No. 12 in the world in men’s singles. Riddle is part of a new class of influencers turning the #WAG phenomenon into successful social media careers. And they may be even more valuable than the athletes themselves. In this piece by Emily Jensen, we also speak to Diana Perlov of Open Influence, Christopher Skinner of Front Row, and Erin Ally of KWT Global.

Tennis enters its WAG era: How Morgan Riddle became the sport's MVP

Tennis enters its WAG era: How Morgan Riddle became the sport's MVP

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