Glossy’s Post

As the Wimbledon Championships finals approach, check out the insights from Jenny T., CEO and Founder of WeArisma, in Vogue Business on the #tenniscore trend. Drawing from data analysis from the WeArisma platform, Jenny discusses how brands are embracing the tenniscore trend this season through collaborations with celebrities, athletes, and influencers, taking the movement to new heights.   You can find it below!   #Wimbledon #SocialMediaAnalytics #StrategicPartnerships #WeArisma

Deals between brands and athletes are increasingly being struck without the involvement of clubs, who traditionally have acted as gatekeepers. I give my thoughts to Digiday on this trend and the reasons behind it. 👇 🤑 Influencer spending continues to rise. 🤳 Athlete endorsement deals are getting shorter in duration and are constructed with social media in mind. 🧠 Sponsorship is the cognitive default for agents to monetise their talent away from the field of play, however, more are cottoning on to the value of media buyers. 👀 Check out my thoughts here: https://lnkd.in/gnygTKFd 👍 Thanks, Sam Bradley and Seb Joseph for asking me to contribute. ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #SportsIndustry #BrandAmbassadors #SportsBusiness

🎾 𝐔𝐒 𝐎𝐩𝐞𝐧 2024: 𝐓𝐞𝐧𝐧𝐢𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐒𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 As the #US Open concludes with Jannik Sinner's impressive win, we see how tennis has evolved into a dynamic stage for collaboration, partnerships, and engagements. Tennis isn't just a sport—it's becoming a powerful vehicle for brand #storytelling. 🌍In today’s digital age, content spans everyday moments, providing brands with new ways to connect. As tennis grows in popularity, especially with its vintage "athletic country club" appeal, brands have a unique opportunity to engage with rising stars like #CocoGauff and #TaylorFritz. With their smaller followings, these players are open to a wide range of brand #partnerships, from sportswear to fashion and beauty. 🎥 In addition, the players' romantic partners, such as influencers #MorganRiddle and #PaigeLorenze, are building their own fan bases with behind-the-scenes tour content, further extending tennis' cultural influence. 🚀 Brands have a fantastic opportunity to innovate and connect with new audiences by incorporating these athletes and influencers into their strategies. Shifting from traditional #sponsorships to more creative, content-driven partnerships can forge deeper consumer connections and enhance brand visibility well beyond a match or campaign. For more insights on the creator economy, feel free to follow the Creator Economy SIG! #influencermarketing #creatoreconomy #storytelling #sponsorships Source: www.businessoffashion.com Image: Getty Images, BoF Team

You can no longer rely on your followers... That's why reach has to be your most important metric on social. That's also why it's never been more important to stand out from the rest. And that's exactly what End Product helps our clients do. With Rafa playing his last game at Roland Garros last week, we produced the below graphic to celebrate his ridiculous career at the French Open. It went live at the same time other accounts posted the same Getty images across various accounts. My question is... which one would you engage with? The post currently stands at 153,000 likes and is still rising daily on the Tennis TV Instagram account thanks to the For You feed making it the best performing TTV graphic of the Slam so far. That's the impact of doing things differently and telling sporting stories in a unique creative way. And it's how you reach audiences that you'd previously never be able to reach. Need a hand refreshing your socials? Would love to chat and offer a demo to our services - calum@endproduct.agency 📧 #smsports | #digisports | #smmarketing

𝐉𝐮𝐬𝐭 𝐫𝐞𝐚𝐝 𝐚𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐨𝐧 The Verge 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐚𝐫𝐢𝐬 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞! 🥇   Influencers are bringing the games to life with creative content, from hilarious memes to chocolate muffin challenges.   It’s fascinating to see how social media is making the Olympics more accessible and engaging for everyone.   As a fan of watching the Olympic highlights on TikTok, I love how this platform is capturing the excitement and spirit of the games in such unique ways.   Check out the article to find out more: https://lnkd.in/e93t79be #ParisOlympics #SocialMediaStrategies #DigitalMarketing

𝐒𝐧𝐨𝐨𝐩 𝐃𝐨𝐠𝐠 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐆𝐚𝐦𝐞𝐬 𝐓𝐡𝐢𝐬 𝐘𝐞𝐚𝐫 As a PR professional, I am constantly fascinated by the brilliant strategies deployed by brands to capture audience attention. One of the most exciting developments for the 2024 Paris Olympics is Snoop Dogg joining NBCUniversal as a special correspondent. While the reported $500,000 per day price tag might seem hefty at first glance, it's an absolute 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 from a media and social engagement standpoint. Here's why: 1. 𝐔𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐀𝐩𝐩𝐞𝐚𝐥: Snoop Dogg’s involvement bridges the gap between traditional Olympic viewership and younger, more diverse audiences. His unique, laid-back style and widespread popularity make the Olympics more accessible and exciting for everyone. 2. 𝐕𝐢𝐫𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐨𝐫: Remember his commentary during the Tokyo 2020 Olympics? It went viral instantly, creating buzz that extended far beyond the typical Olympic coverage. His presence guarantees content that will be shared, liked, and discussed across all social media platforms. He has created hundreds of millions of impressions already and the internet loves it. 3. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐕𝐢𝐞𝐰𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: With Snoop on board, NBC is not just broadcasting the Olympics; they are creating a must-watch event. This ensures higher viewership ratings and deeper engagement, translating to significant value for advertisers and sponsors. 4. 𝐒𝐭𝐚𝐫 𝐏𝐨𝐰𝐞𝐫: His global recognition brings a celebrity allure to the Olympics, attracting viewers who might not typically tune in. This crossover appeal is invaluable for expanding the reach of the Games. But beyond the numbers and viral potential, what truly stands out is Snoop Dogg's authenticity. He brings his true self to every project, and that's a quality that resonates deeply with audiences. As he famously said during his Hollywood Walk of Fame speech, "I wanna thank me for believing in me." On the surface we laugh but, this genuine self-confidence and authenticity make him a relatable and inspiring figure, perfectly suited to any brand who wants to align with authenicity. In essence, Snoop Dogg’s daily rate is a strategic investment in media presence, engagement, and viewership. It's a reminder to not be scared to look at things differently from a brand and PR perspective, as out-of-the-box thinking is a way to stand out and reach new audiences. #PR #Olympics #SnoopDogg #MediaStrategy #ViralMarketing #CulturalAppeal #Engagement #Sports #publicrelations

Athletes are the new gold? Read the Lefty report!

2024 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐀𝐭𝐡𝐥𝐞𝐭𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 💡𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐚𝐬 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: The Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 highlight a new generation of athlete influencers. Fred Richard, who skyrocketed to fame on TikTok, aims to inspire Black youth to pursue gymnastics. Similarly, Ilona Maher, a USA rugby bronze medalist, uses her platform to promote body positivity and elevate the visibility of rugby 💡𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐚 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: The International Olympic Committee – IOC's relaxed stance on Rule 40 has opened doors for athletes to monetize their presence during the Games. This shift allows athletes to engage in sponsorships and collaborations, enhancing their personal brands 💡𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: High-profile endorsements from celebrities like Snoop Dogg and Flavor Flav bring additional attention to Olympic sports. Flavor Flav's support for the USA water polo team exemplifies how celebrity involvement can provide crucial resources and amplify exposure for lesser-known sports 💡𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐢𝐞𝐬: Despite their talent, many athletes struggle financially. Social media has become a vital tool for generating income and securing sponsorships, allowing athletes to bridge the gap between their athletic achievements and financial stability The 2024 Olympics represent a pivotal moment where athletes are not just competitors but also influential content creators. This evolution empowers them to inspire audiences, advocate for their sports, and build meaningful connections, redefining what it means to be an Olympian in today's digital age #sports #sportsbiz #sportsbusiness #content #influencers #athletes #partnerships #sponsorships #sportssponsorship #tiktok #media #paris2024 #olympics

NEW REPORT OUT NOW! 2024 Paris Summer Olympics: How Athletes Fuel Brand Success Explore Lefty’s comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region. You can already download the report for free on our website: https://lnkd.in/daKg3-JJ * This report provides an in-depth analysis of brand visibility during the 2024 Paris Olympics via their collaboration with athletes and celebrities on 4 social networks: Instagram, TikTok, Weibo, Douyin. Note that Lefty’s analysis excludes visibility through print media, television, and other channels than the mentioned social media networks. #findinfluencers #influencermarketingplatforms#influencerdatabase #olympics #olympics2024

👀 Have you been watching the #Paris2024 #Olympics? Are you tuning in for the events themselves, individual athletes, or to support a competing country? 🏋️ Well according to recent data, people are increasingly watching the Olympics to follow individual athletes, with 25% of American viewers expressing a preference for athletes over events - an upward trend over the last few Olympics. 🛍️ How might this influence consumer spending? With nearly a third of US viewers planning to purchase Olympic-themed merchandise to support a team or athlete, perhaps it is a trend more deserving of brands' attention. There may be more opportunity to boost sales through strategic partnerships and more specifically themed merchandise. 🌟 #SimoneBiles and #KatieLedecky aren’t just champions in their sports - they’re also key influencers in consumer markets. Read more here: https://buff.ly/4dgzmMS