GlueLetter newsletter analytics’ Post

Here's some news I've been waiting a while to share... GlueLetter newsletter analytics is featured this year in Start-Up Alley at the Online News Association conference in Atlanta! (IYDK, ONA's Start-Up Alley spotlights innovative startups providing cutting-edge solutions for the journalism industry) It's a competitive process to get in, and we are honored for GlueLetter to be recognized among the innovative startups leading a brighter future. I'm equally excited for four days in Atlanta to show GlueLetter in-person to anyone who hasn't seen it yet. Drop a comment here or through our website (https://lnkd.in/ebtb_R-f) if you're a newsletter person or digital leader who will be at ONA this year and want to check it out! And thanks to all our current customers whose support and product ideas have helped get us to this point. There are more great things ahead I'll be sharing soon. https://lnkd.in/efgi3F8k #ONA24 #StartupAlley

NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."