GlueLetter newsletter analytics’ Post

NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."

Despite being relatively old by digital standards, this distribution channel and engagement technology remains the most powerful tool for building audiences, driving engagement, and growing subscriptions and memberships. Newsletters enable "greater direct engagement and relationship-building with a core audience, helping more folks down the audience funnel to become loyal supporters." And, advocates. This is true of not just media, but retail media and many direct-to-consumer businesses. Do you agree?

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to a new Ofcom research... Read More At:- https://lnkd.in/gmPPsPen #socialmedia #aggregators #newsstories #Ofcom #online #news #NewsUpdate #newsfeed #dailynews #IBWNews

Capitalism is here to stay, at least for now. But what if we could harness its power to support the lifeblood of our society and democracy: community news? When Melanie H. Figueiredo and S. Mitra Kalita shared the powerful idea for a new metric that celebrates the incredible work of BIPOC newsrooms, I knew I had to be a part of spreading the word. This "currency of impact" is a game-changer, rewarding genuine engagement over empty clicks and leveling the playing field for diverse communities in the advertising world. I am proud to have contributed to the recently released white paper. Diving into interviews with the trailblazing leaders of these newsrooms rekindled my passion for local and community news. In a time when hope feels scarce in the media landscape, these conversations filled me with a renewed sense of optimism. The incredible work deserves our support and recognition. Don't just take my word for it – read the white paper here. After years convincing news leaders about balancing scale and engagement, this sophisticated (yet simple!) model feels potent. Would love to hear how you might apply these same principles yourself: https://lnkd.in/eqtUQF4A

The media landscape is constantly changing. Hear from three of our media experts who share the trends we’re tracking and how they affect our communities: https://lnkd.in/gYkNGUpC

The ANA’s Programmatic Media Supply Chain Transparency study emphasizes how "information asymmetries" drive programmatic waste persistently. These findings pinpoint a crucial issue—advertisers unwittingly allocate budgets to ineffective bidding environments due to a lack of pertinent information. Myles Younger, Head of Innovation and Insights at U of Digital, says understanding three pivotal principles is key: distinguishing between information asymmetries and lies, acknowledging the absence of a digital referee, and recognizing digital media as more than a commodity. #ProgrammaticInsights #Transparency #InformationAsymmetry https://bit.ly/3Rx6yG4

A look at how traditional media has transformed in the face of digital advancements. Full article here 👇

What Are the Different Types of Media?

What Are the Different Types of Media?

My latest column in MediaCat is out. Hope you find it a useful (and enjoyable) Friday read! https://lnkd.in/g6pZrNig