What does it mean for a news organization to be “sustainable”?
This question is at the heart of local news’s future, but there’s no universal definition of when a newsroom reaches that point.
So Blue Engine and LION: Local Independent Online News Publishers are here to give it a try.
Here’s our working definition: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐦𝐞𝐚𝐧𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐰𝐢𝐭𝐡𝐬𝐭𝐚𝐧𝐝 𝐦𝐚𝐣𝐨𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐭𝐨 𝐚𝐧𝐲 𝐭𝐰𝐨 𝐨𝐟 𝐋𝐈𝐎𝐍’𝐬 𝐭𝐡𝐫𝐞𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐩𝐢𝐥𝐥𝐚𝐫𝐬 (𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞, 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡, 𝐚𝐧𝐝 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐢𝐦𝐩𝐚𝐜𝐭) -- 𝐚𝐭 𝐨𝐧𝐜𝐞.
Sustainability isn’t about perfection – it’s about having the structure and strength to keep going, even under pressure.
In auditing 10 larger LION publishers to build this definition, we found four major contributors to a resolute local newsroom:
1️⃣ Talent – The right people in the right roles
2️⃣ Financial health – Cash reserves to cover 6+ months of expenses
3️⃣ Product-market fit – Local stakeholders consistently showing up
4️⃣ Structure – A system that produces reliable results
But here’s the key: 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐚𝐧 𝐞𝐧𝐝𝐩𝐨𝐢𝐧𝐭. Many publishers strategically cycle back to a “growing” phase to expand into new markets or strengthen their foundation.
You can read our findings, with more insights to come, on LION’s site here: https://lnkd.in/ghtSYH87
A huge thank you to LION, the Google News Initiative, and the publishers who shared their insights for this project, including ARLnow, Block Club Chicago, Honolulu Civil Beat, Lookout Local, MinnPost, New York Amsterdam News, Richland Source, Spotlight PA, The Daily Memphian and The Sacramento Observer.
How do you define sustainability for your organization? What would it look like if you achieved it? Let us know in the comments below.