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In a collaborative effort by Jacqueline Bassey, Aaron De Smet, Emily Field, Taylor Lauricella and Brooke Weddle from McKinsey Health Institute, {Thriving Workforce} their thoughts about those in the workforce centered on the following, ‘Employees are now more like elite artists or athletes who are inspired to produce at the highest levels but need adequate time to recharge and recover.’ It’s a fascinating way to think about employees and makes perfect sense since maximizing one’s efforts can’t be 24/7/365 behavior. And if we ponder panelists for a moment and see them as the ‘employees’ of panel companies, are they somehow inspired to produce at the highest levels? It would be difficult to argue that is happening on a regular basis. The key is to create an environment where panelists are not only stimulated to give it their best but can even recharge and recover during the task, something we frankly do not see today. GMIFY is working toward inspiration, recharging and recovery, all part of the respondent experience. #mentalhealth #dataquality #marketresearch #insightsassociation #esomar #newmr

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