GTM Partners’ Post

Name: How to showcase value with G2 webinar | GTM Partners posted on the topic | LinkedIn
Uploaded: 2024-02-15T15:07:10.229Z
Channel: GTM Partners
Description: 🔍 Curious about the various dimensions of showcasing value through ROI? In our latest webinar, Chris Voce of G2 delves into the intricate strategies to articulate different types of value and their impact on your business. Elevate your business's narrative and drive impactful results today! 💡

GTM Partners

6,661 followers

8mo

🔍 Curious about the various dimensions of showcasing value through ROI? In our latest webinar, Chris Voce of G2 delves into the intricate strategies to articulate different types of value and their impact on your business. Elevate your business's narrative and drive impactful results today! 💡

5 Comments

Transcript

How can I tell a story about value? So one way to perhaps think about this, thinking more of a continuum, let's cut this continuum in half and we're going to talk about savings and growth. On the savings, if you think about just simple first bucket cost savings, you know how is a solution or offering saving you money, you know, we move on to risk mitigation. How am I avoiding state unplanned downtime for a customer, just those unanticipated costs that a customer might save. Then we move over to the other side of the spectrum. And you can talk about growth and you know first bucket would be business growth, Can I increase the customer experience and you know connect that to you know revenue gains. 4th bucket, strategic growth. Can I help a company tap into new geographies to hire and bring in talent or some kinds of value? Harder to talk about I would say absolutely yes. And increases in difficulty as you go up the continuum because we're very comfortable talking about cost savings, you know the difficulty like. That comes from, hey, how well do you know your customer? As soon as we start to get into business growth that gets a lot more personal and strategic growth. You know it's getting even more personal. So if you know to elegantly talk about those in a convincing way, it means you really have to start to know that customer a little bit better in an engagement. Sometimes it's thinking about that persona and what make make them successful. How am I making that individual accessible in their role and helping them grow and become an advocate Internally, I can help them arm them with the right language to do so.

Godard Abel

Co-founder & CEO @ G2 | 6x SaaS Entrepreneur

8mo

💡 Great insights from our G2 VP of Market Research on showing value through ROI. Thank you, Chris Voce! And thank you to Sangram Vajre & GTM Partners for hosting this event & bringing together expert analyst voices on the future of go-to-market.

6 Reactions

Chris Voce

Former Vice President of Market Research at G2. Ex Forrester, Citrix. Experienced and passionate leader, executive adviser, focused on #AI and the intersection of technology and #EmployeeExperience.

8mo

Thank you GTM Partners for the opportunity to join a wonderful panel and discuss how to show customer value!

1 Reaction

Bryan Brown

Transform your GTM & align your teams with our GTM O.S. framework & certification

8mo

Proving ROI is more critical than ever!

1 Reaction

GTM Partners

8mo

Godard Abel Laura Horton Anna Charity Corrina Owens Tim Hillison

2 Reactions

Laura Horton

B2B Marketing Leader | Product Marketing | Content Marketing

8mo

Great session!

4 Reactions

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