AtoB’s Post

Any mid/senior-level Product Marketers or VP Marketing folks looking for a job? In the past month, I've had several companies reach out for recos on some solid senior-level roles. I'm running out of people to recommend! DM me if you are interested in any of these positions and I'll send you link to rec (not sharing here so this gets more reach): - VP of Marketing for an ecommerce platform - Product marketing at early stage startup. Anti-fraud for ecomm and fintech. Product and founders super interesting. Great for folks who want to build PLG from the ground up and like doing thought leadership for founders. - VP Demand Gen: software for mental health professiohnals. Experience with free trials/PLG and driving enterprise pipeline - VP Product Marketing for ^^ co – with healthcare or adjacent experience I've placed almost all the folks I know, so pls DM me if you're looking! #productmarketing #marketing

Katie Larson is looking for a Product Marketing Manager! There is simply too much friction reading a resume right now, so the best way for you to land interviews is by direct message on LinkedIn BUT LET ME BE CRYSTAL CLEAR. You still have to mass apply, because when companies ask you if you have applied yet in the portal and you say no then you have to start from scratch. It’s a lot of work I know and it sucks, but you got to do it. In 2025 mark my words at the rate AI is moving you will all by interviewing with holograms. I am not joking at all. There will be AI recruiting software that will sort, sift, screen (oh yes interview you), and schedule the second round interview. This is why I am telling everybody to land this job as soon as possible and to start a brand (more on that later), but for now you need to deliver a more impactful message to pitch your resume. Well… Rich what the heck am I supposed to say? That’s a fair question and I got you covered right here. I have a list of 33 openers you can use in Skool. See you in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH PS Please RESHARE this post for all your colleagues still looking for a job. #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

Launching your new product doesn't have to burn a hole in your wallet! ❌ Set clear goals, track results, and prioritize impactful marketing tactics. Content is your key to attracting customers. Get creative with design and explore free resources. Think outside the box with PR and influencer partnerships. This is how you maximize ROI and land a successful, budget-friendly launch! 🚀 Comment down some strategies you used as a Product Manager 👇 #productmanagement #pmschool #product #productmanager #hiring #tech #pm #b2c #b2b #fintech #startup

#hiring Senior Product Marketing Manager, Chicago, United States, fulltime #jobs #jobseekers #careers #Chicagojobs #Illinoisjobs #SalesMarketing Apply: https://lnkd.in/eBeSqhtn Lead Product Marketing Across Our Two-Sided Marketplace Apartment List is a rapidly innovating two-sided marketplace connecting renters and property partners. We're seeking a Senior Product Marketing Manager to spearhead our go-to-market strategies for game-changing products across both our B2C renter and B2B partner audiences. In this high-impact role, you'll specialize in crafting compelling B2C messaging and campaigns that really click with renters. But you'll also drive strategic initiatives for our B2B offerings targeted at property management companies, owners, and operators. Through your audience-centric lens, you'll harmonize the interests of both sides of our marketplace - striking the balance where the magic happens. With a data-driven mindset and innovative approach, you'll capitalize on opportunities swiftly, not afraid to diverge from the norm. This is a chance to make your mark on our pioneering products and brand's continued success. You'll own the full lifecycle - shaping vision, enabling cross-functional execution at rapid speed, and optimizing performance based on insights. Things will happen through you, as you drive impact with clear ownership. Here's what you'll do as part of the team: Develop integrated go-to-market strategies for product releases across audiences Collaborate closely with product, design, marketing, and leadership teams Create resonant positioning and messaging tailored to customer segments Define metrics and provide data-backed performance reports Leverage market research, user testing, and feedback Optimize adoption, conversion, and retention through iterative campaigns Equip sales/success teams with arsenal - training, collateral, product expertise Here are the skills and experience you'll need to be successful: 7+ years of product marketing mastery, with a passion for data-driven strategies Adept at transforming market needs into successful consumer-focused initiatives Skilled at developing positioning that stands out and messaging that clicks Track record of high-quality feature rollouts on modern tech stacks Excellent collaboration abilities to inspire cross-functional teams Superb communication talents to position products brilliantly Strong organizational, written and oral communication skills Proven ability to deliver against goals Here's the Pay Range: At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $100,000 - $144,000 + bonus + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits

Stax is looking for a Product Marketing Manager. Are you noticing the pattern it’s the same types of companies that are hiring product managers over and over again that are looking for the same types of experience. This should be a clue as to where the market is headed and why you may or may not getting any traction on your product manager job hunt. You can see the data on my LinkedIn feed. The majority (not all) of these product manager roles are in the following niches: Digital Payments Healthcare or Health Tech E-commerce Data Privacy  Cybersecurity Growth AI Product Strategy and Roadmap Recently Funded Startup of First PM Hire (💰💰💰) Automotive Product Leader (ie Head or Director of Product Management) I have a resume template for each type of product manager role in Skool! https://lnkd.in/gtQjCfUH See you in Skool.  https://lnkd.in/gtQjCfUH Don’t be late to Skool.  https://lnkd.in/gtQjCfUH PS Are you curious how my team is able to get to these roles as fast as we do? You can find out the hack in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

Guideline's seeking a dynamic, hands-on Head of Product Marketing 🚀 This role will take charge of optimizing our customer journey and driving product marketing initiatives that deepen customer engagement. You’ll be pivotal in crafting and executing strategic marketing plans that resonate with our B2B audience, ensuring our product stands out in a competitive landscape 💪 How you’ll make an impact - Refine Our Narrative: Use insights to refine marketing strategies and maintain a competitive edge ✨ - Market Expertise: Develop deep understanding of audiences bringing this knowledge to product roadmap discussions and translation of product features into benefits, reasons to believe, and content messaging 🧠 What you’ll need to be successful - Product Marketing Leader: Proven experience in driving Product-Led Growth (PLG) for SaaS or cloud-based products 🎓 - Data-Driven Marketer: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions 📊 - Creative Storyteller: Excellent storytelling abilities to craft compelling messages that resonate with technical and non-technical audiences alike 📝 What we offer 🏦 $167,000-$205,000 + Equity Plan 🏝 Generous PTO policy  🩺 Comprehensive health coverage 💸 Retirement matching program 📥 https://lnkd.in/g5B4u3ZD #flexibility #productmarketing #productmarketer #marketanalysis #discovery #developing #Marketresearch #Customerresearch #Competitiveresearch #Productperformance #Segmentation #Propositions #Positioning #Businesscases #Roadmaps #Launch #Productpromotion #Salessupport

#hiring Manager, Growth Marketing, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/gMEBz_ma ABOUT THE ROLEAt Mansueto Ventures, home to iconic brands Inc. Business Media and Fast Company, we're on the lookout for a marketing savant ready to redefine the landscape of subscription growth. If you have a heart that beats for both creativity and analytics, we've got the perfect role for you. As our Manager, Growth Marketing, you'll be the mastermind behind the growth strategies of our free and paid subscription products, blending inventive ideas with data-driven insights to propel our brands to new heights.Salary range: $83,000 - $102,000 + bonus and commission eligible. Compensation may vary based on relevant experience, skills, industry, and education.WHAT YOU'LL BE DOING Strategic Architect: You'll architect the growth blueprint for Inc. Business Media and Fast Company's subscription products across a diverse palette of acquisition marketing channels, with a spotlight on owned media and a keen eye on paid social and other dynamic platforms.Campaign Conductor: From the germ of an idea to the final execution, you're the maestro. You'll steer campaign creation, finesse assets, and crunch numbers to decipher the story behind the results.Consumer and Competitor Researcher: Like a detective, you'll unearth insights and opportunities by analyzing our audience and rivals, turning them into action plans that resonate and captivate.Creative Catalyst: Lead the charge from brainstorming to production of paid ads. You're not just creating ads; you're crafting stories that connect and convert.Data Whisperer: KPIs, trends, and performance analytics are your second language. You'll translate data into strategies, presenting your findings to the broader team and senior leadership. Revenue Champion: Be the force driving revenue growth and creative innovation, blending strategy and optimization to turn every opportunity into gold. WHAT WE'RE LOOKING FOR Experienced Trailblazer: With 5+ years of experience marketing subscription products, you're well-versed in all the tricks and tactics.Strategic Mind, Analytical Heart: You balance creative thinking with a love for data, and your problem-solving skills are as sharp as your analytical prowess.Growth-Addicted: You eat, sleep, and breathe growth, and you've got the track record to prove it.Action-Oriented Hustler: Your enthusiasm is infectious, and you thrive in the dynamic world of media.Project Champion: From inception to execution, you own your projects with a blend of responsibility and passion.Communicative Team Player: Collaboration is your middle name, and you excel in articulating your vision and rationale. Proactive Innovator: You're always two steps ahead, bubbling with new ideas and ready to back them up with solid reasoning.Data-Savvy Operator: Numbers

SaaS Founders, are you making the right call in Product Marketing? I’ve come across way too many founders who’s first marketing hire is a junior product marketer. While it can work (and is often cost effective), it can backfire in the long run. Product marketing in a SaaS startup is a pivotal role. Yes, knowing the industry or product is essential, but equally (or even more) important is possessing the expertise in the field of product marketing. It’s about understanding how to craft a solid positioning strategy, rallying the entire company around an ICP, creating programs that drive customer adoption, crafting tailored messages for different customer segments, or enabling the sales team with top-notch training and material. This isn’t a knock on anyone transitioning to Product Marketing from other roles or those just getting started in the field. However, I hear far too frequently from founders and leaders that they’re in desperate need of product marketing assistance; that their current product marketer excels in writing product releases and falls short in delivering what the business truly requires. And shockingly, they’re reluctant to bring in additional help! The solution is clear: if you’re in this situation, it’s time to hire an experienced product marketing professional to elevate your game. Even if you’re working with tight headcount restrictions, consider investing in someone with a strong product marketing background on a consulting or fractional basis to help you get the foundation right. #productmarketing #b2bmarketingstrategy