Gogo Cheng Consulting Limited’s Post

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝 Sharing our Luxury Consultant Summer Wong’s perspective on “𝗜𝗳 𝗹𝘂𝘅𝘂𝗿𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘀𝗵 𝘁𝗼 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝗮𝗻𝗱 𝘁𝗵𝗿𝗶𝘃𝗲, 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗶𝘀 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿” , an article from Tatler Asia. The article highlights the crucial role of training for the luxury industry in today’s ever-evolvoing landscape. Luxury brands should prioritize training and invest in comprehensive training programs that go above and beyond the basics. It’s significant that empowering your #InternalCustomer (frontline staff). As we believe it plays pivot role to succeed delivering memorable experience and lasting relationships with customers. While basic product knowledge and service skills are essential, they are no longer sufficient to meet the demands of discerning clientele . 𝗦𝗼 𝘄𝗵𝗮𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻? 1️⃣ 𝗕𝗿𝗮𝗻𝗱𝘀’𝘀 𝗵𝗲𝗿𝗶𝘁𝗮𝗴𝗲, 𝘃𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻. By immersing teams in the brand story and DNA, brands staff could deliver  authentic and compelling interactions with customers, creating a differentiated experience. 2️⃣ 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘀𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆. Brands now cater a diverse demographic customers, understanding and appreciating cultural nuances is vital for building meaningful connections.  3️⃣ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲. Connecting with customers at emotional level is the key to build a lasting relationship. By equip staff communication and clienteling training could enable a deeper understanding and connection with customers. Share your thoughts  in the comments below and connect with Summer to chat more! 🗣️❤️ Click here to read the full article: https://lnkd.in/g7jfcJXE #BusinessStrategy #CustomerExperience #Training #TheArtandScienceofClienteling #GogoChengConsulting #CustomerRetention

Why Etiquette Experts Are the New Gatekeepers of Luxury In luxury circles, exclusivity is everything, and expertise is the most coveted currency. Positioning yourself as a prize isn’t about being accessible. It's about being irreplaceable. When I work with luxury brands, I ensure that their clientele sees them not just as a choice, but as the only choice. This is what the prize frame is all about. Ready to shift the way your brand is perceived?

It’s so very, very important that we think critically and have have the ability to analyze and really think about what we’re consuming. Luxury, by it’s very nature is not democratic. Being able to reference the history and lives of great Maisons and their founders, as well as how their stories affect the personal lives of the clients we offer them to is essential to the experience and I firmly believe that a qualified client advisor should be both an expert in the history AND hospitality of a brand.

Ready to elevate your luxury marketing skills? 🚀 Join our waiting list for all the updates: Leading in Luxury: The Masterclass hosted by Chanelle Zackey-Prinsloo #LuxuryMarketing #Masterclass #ProfessionalDevelopment #Luxurybrand #PersonalBranding

Embarking on a journey of elegance and exclusivity, which has provided me with basic and fundamental insights into the luxury sector, my unique learning experience on the functioning and future prospects of luxury brands is now complete.

Luxury Selling: It’s a Mindset Luxury selling isn’t just about high-end products or premium services—it’s a mindset. It’s about understanding the unique desires and expectations of your guests and delivering an exceptional, personalized experience at every touchpoint. In the world of luxury, every detail matters. From the first interaction to the final follow-up, it’s about creating moments that are memorable and meaningful. It’s about exceeding expectations, anticipating needs, and making every guest feel valued and exclusive. This mindset involves: *Deep Understanding: Knowing your client’s preferences, lifestyle, and values. *Personalization: Tailoring every experience to meet individual desires. *Excellence: Consistently delivering superior quality and service. *Attention to Detail: Ensuring every element is perfect and thoughtful. *Emotional Connection: Building genuine relationships that go beyond transactions. Embrace the luxury selling mindset and transform the approach to delivering unparalleled experiences. #LuxurySelling #Mindset #CustomerExperience #Excellence #SalesStrategies #highendtravel #hospitality #experience

Hello connections , Five months into this esteemed organisation, Lodha Group I’ve learnt so much in terms of utilising my skills in the best way for results , knowing different perspectives of people , how one single thing can be seen and held different levels of importance in different peoples lives. For a person like me so deeply into sales these past 5months in the organisation have made me enhance my observations skills and my mindset towards luxury too. We recently had a workshop on luxury sales and management by Sonia Dubey Dewan, AICI CIP. The objective of this workshop was to strengthen our journey towards building a luxury organisation, fostering a luxury mind-set, and ensuring consistency in the brand experience we create across all touch points. During, this workshop members of the Sales team came together to understand the nuances of Luxury in Sales and our ethos of Warmth, Attention to detail and Thoughtfulness. We were introduced to the ABCD of Luxury Image: A - Appearance (Authentic, Appropriate, Attractive, Affordable) Luxury Behaviour (Business Etiquette, Manners & Finesse) Communication in the business of luxury (Networking and Presentation skills) D - Digital Presence (Managing your online presence) This workshop faciltated self evaluation on the ABCD of luxury, cleared some myths around the topic and created uniform understanding of the Sales process guidelines. A series of activities, quizzes, role plays, case studies and demonstrations enabled hands-on learning, To ensure application of learning Luxury Champions are selected site wise to drive adherence to guidelines through regular communication, internal audit and coaching. Thankful to Lodha group and Sonia Dubey Dewan, AICI CIP ma’am and her team for organising this educational event. This event not only taught me a lot of things about the luxury market but also how the smallest changes in our everyday life can have a huge impact in the customers perception and impression of a manager while they cater to them. #sales #luxury #realestate #property #lifestyle #luxurylifestyle #Trends #luxurysales #workshop #management #lodha #luxuryhomes #recent https://lnkd.in/df4RmCWb

Dear Brand Founders, Join me for an exclusive Luxury Branding Webinar and uncover the secrets to luxury branding success. Immerse yourself in a world of luxury and learn from the best in the industry. 🥂 🗓 Date: 24th August 2024 ⏰ Time: 10:00 AM - 11:30 AM EAT   💵 Investment: KSH 1,999 In this masterclass, you will: 🥂 Discover the essential elements of luxury branding 🥂 Learn strategies to make your brand stand out 🥂 Gain insights on attracting and retaining high-end clients 🥂 Connect with fellow visionary brand founders Don’t miss this unique opportunity to transform your brand and achieve unparalleled success. Enroll now using the link below or in our bio and take the first step towards luxury branding mastery. 🔗 https://lnkd.in/dJ__dZAg #luxurybranding #elevateyourbrand #exclusivewebinar #unlocksuccess ##internationalluxurybrands

Here are three examples of Luxury Goods clients we have worked with over the years.

The beauty about luxury service is that it can happen anywhere, across any industry, as long as there is passion, knowledge and confidence.