International Trademark Association (INTA)’s Post

The video game ad market is booming 📈 According to the forecast, there’s going to be a 5.7x increase in video game ad revenue worldwide from 2017 to 2027... Why is this channel growing so fast? Brands and advertisers are seeing big results in their gaming ads. And as a result, they’re piling spend into the channel. To learn where advertisers are getting the best ROAS on gaming ads - read our latest report on video game ads 👇 https://lnkd.in/gPDQddp6

The state of #gaming is never boring... The Odeeo marketing team put together a great look at the #mobilegaming related highlights from data.ai's latest report. As the landscape keeps evolving post-COVID, in-game advertising continues to be a growing force that powers revenues for developers (and success for advertisers...) Check out the link in the comments on the original post!

Why are gamers more receptive to ads that blend seamlessly into their gaming experience? It's all about respecting their space... 🎮 Our approach is straightforward: If the ads don't interrupt the gameplay, they won't sour the gamer’s perception of the brand. In today’s world, ads must engage without being overwhelming. Our methods ensure gamers stay tuned in to brand messages, enhancing their experience rather than disrupting it. Visit our website to see how we blend advertising with entertainment, creating a win-win for gamers and brands! 👉🏻 https://lnkd.in/d-xjDBEk #seegame #gamingworld #digitalmarketing

The future of gaming is all about speed. With TikTok, YouTube Shorts, and Reels shrinking our attention spans, the way we play games is changing too.  Players want instant gratification. No one has time to wait 30 minutes to complete a task anymore.  Now, it's about quick wins and faster, more engaging game loops. Games will continue adapting to match the demand for bite-sized entertainment, delivering thrills in seconds, not minutes. And, we need to be ready to adapt to gaming experiences that cater to shorter attention spans while keeping the experience immersive and fun. What do you think about shorter gaming experiences?

📱🎮Gear up to take over the mobile gaming world by the end of 2024! Master unbeatable user acquisition strategies and outshine your competitors. Uncover the secrets to attracting a huge gaming audience and 🚀propelling your app's success to new heights. 💡Read the full article for all the essential insights! https://lnkd.in/gP5rNv2g #MobileGaming #UserAcquisition #GameOn #ReadMore #appgrowth

We’re thrilled to reveal the results of the latest gaming study we took part in with dentsu and Lumen Research Ltd into what levels of attention different gaming formats drive 👀🎮 The findings reveal that non-intrusive, intrinsic in-game ads command huge attention levels, which far exceed the levels seen from traditional online ads, and drive media value. Access the research here: https://hubs.la/Q02gCL2k0 #InGameAds | #AttentionEconomy | #AdsMeasurement | #VideoGames

Step into the dynamic world of mobile gaming with us as we delve into data.ai's State of Mobile Gaming 2024 report! Explore captivating insights uncovering the current landscape and exciting prospects that lie ahead in this ever-evolving realm!🔥🤩 🎮 Key Takeaways: 👉Mobile gaming remains robust despite 2023 spending dip. 👉In-game ads thriving, poised for more growth. 👉Games leveling up: console-like quality, deeper engagement. 👉Social connectivity fuels player interest. 👉Future of mobile gaming: connected, casual-core, ever-evolving. ➡️ Link in the comments below! #mobilegaming #advertising #ingameadvertising

🚀 GameSight's latest report is a game-changer for marketers in the gaming industry! 🎮 TikTok is the go-to for gaming marketers with a 46% boost in D7 retention rates in 2023! 📊 The report also highlights TikTok's fast-evolving trends, providing a unique opportunity for real-time, creative engagement with audiences. I highly recommend checking out the report: https://lnkd.in/e9Tvd7zh #GamingInsights #TikTokEngagement #GameSightAnalysis

Generation Alpha (>15yo) is transforming media consumption trends, with younger consumers dedicating more time to gaming than any other activity, including social media. 96% being game enthusiasts i.e. 94% of them playing, and 86% watching gaming contents (Newzoo global report "How consumers engage with games today" 2024). On average, they spend 5.2 hours per week immersed in gaming experiences—slightly surpassing social media engagement by 0.1 hours. This trend underscores gaming's increasing mainstream appeal, influencing the trajectory of media and entertainment culture. As each new generation embraces gaming, it continues to lead innovation and redefine digital engagement. Let's explore the dynamic opportunities for your brand in this evolving landscape together. #Gaming #DigitalTransformation #GenerationAlpha #MediaInnovation #PlayEZ #GenAlpha #mobilegaming #gamingadvertising #digitalmarketing

https://lnkd.in/dw_F-p6m Introduction The gaming industry has evolved significantly over the past few decades, transforming from simple arcade games to complex, immersive experiences across multiple platforms. This blog explores the evolution of marketing strategies in the gaming industry and their implications for the future. The Early Days: 1970s–1980s Grassroots and Print Advertising Early video gaming marketing relied on grassroots, word-of-mouth, and print advertising, with gaming magazines like Nintendo Power shaping culture through straightforward advertisements showcasing game features and technological novelty...... #GamingIndustry #DigitalMarketing #InfluencerMarketing #VideoGames #GamingTechnology #ConsumerEngagement #SocialMediaMarketing #GameAdvertising #MarketingEvolution #TechAdvancements