Anzu.io

Did you know that with each new generation, time spent gaming continues to grow? To remain relevant, it’s crucial to match your marketing budget with this shift in attention and realize the vast potential gaming offers for engaging these key demographics. Our latest report dives into how you can harness the power of in-game advertising to make an impact on these influential generations 🌟 👉 Ready to learn more? Download the report now to explore actionable insights and strategies: https://hubs.la/Q02VFyrZ0 #GamingReport #GenZ #GenAlpha #InGameAdvertising #MarketingStrategies

The future of advertising is in gaming 🎮 Intrinsic in-game advertising offers a non-intrusive, seamless way to engage with players in their favorite games, but how can you ensure your campaigns are truly effective? Find out in our upcoming webinar, Unlocking In-Game Measurement, on October 29 at 9 am PT | 12 pm ET | 4 pm BST. We’ll be discussing everything from intrinsic in-game advertising’s impact on incremental reach to the latest in measurement advancements, with insights from Anzu, Happydemics, UM Worldwide, dentsu, and 4A's. This session is a must for anyone looking to stay ahead in digital advertising. 👉 Register today: https://hubs.la/Q02VFsxq0 сс: Nerissa MacDonald Laetitia Guillaneuf Prasad Abhanave Kevin Villatoro Ashwini Karandikar #Advertising #Gaming #Webinar #IIGA #AdTech

On Tuesday, Nerissa MacDonald and Jessica Whatson unveiled our latest report, created in collaboration with SuperAwesome titled 'Gaming The Future: How To Make An Impact With Younger Audiences' at IAB Gaming Upfronts in London. The room was filled with advertising experts eager to explore this important research, and the feedback has been incredible! 🎮✨ A big thank you to Charles C. from Digitas UK and Bukky Moemeke from Wavemaker for joining us on stage to discuss why gaming has become such a crucial channel for connecting with younger audiences. The full report is now live on our website — grab your free copy and discover how to make a meaningful impact with Gens Z and Alpha in the gaming world 📊👇 https://hubs.la/Q02VDpkZ0

dentsu Gaming’s latest report is here, and we’re featured in it! 🚀 Gaming is not just about playing anymore — it's about watching, connecting, and creating. With insights from industry leaders and fresh data, discover why gaming is bigger than music & movies combined and how your brand can tap into this massive cultural movement. Ready to drive real engagement and connect authentically with gamers? Explore the findings that will redefine your approach to media. 👉 Download the full report now: https://hubs.la/Q02VrPL60

How do you make an impact with younger generations? Find out in our latest report, created in partnership with SuperAwesome, which is NOW LIVE 🎉 and discover why gaming is crucial in connecting with younger audiences like Gen Z & Gen Alpha. Why does this matter? 🤔 With 80% of under-18s actively gaming, understanding how to engage them through in-game advertising is crucial for brands looking to build lasting connections. What you’ll learn: ✅ The true impact of in-game ads on younger audiences ✅ How gaming can boost your omnichannel campaigns ✅ Best practices for reaching Gen Z & Gen Alpha before brand loyalties lock Ready to unlock the power of gaming? 🎮🔓 Download your free copy now! 👉 https://hubs.la/Q02Vf_1J0 #AdvertisingReport #IntrinsicInGameAds #GenZ #GenAlpha #InGameAdvertising #MarketingStrategies

🎮 Unlock the Power of Targeting in Gaming 🎯 As privacy standards shift and traditional ad targeting methods become less effective, gaming offers a unique opportunity for brands to reach engaged audiences in a compliant and impactful way. Our new Guide to Targeting in Intrinsic In-Game Advertising explores how you can: ✅ Leverage targeting methods based on demographics, behavior, and geo-location ✅ Tap into the immersive gaming world to connect with hard-to-reach audiences ✅ Drive stronger engagement through precise, privacy-first ad placements. Whether you’re new to intrinsic in-game ads or looking to refine your strategy, this guide has everything you need to know to make meaningful connections with gamers. 🔗 Download the free guide now and start unlocking the full potential of in-game advertising: https://hubs.la/Q02V3jhD0 #InGameAdvertising #Targeting #GamingMarketing #AdTech #IntrinsicAds #PrivacyFirst

🌟 Meet Maddy & Noah! 🌟 We’re excited to introduce two key personas from our upcoming report with SuperAwesome on how gaming connects with younger audiences! 🎮 Maddy (Gen Z) and Noah (Gen Alpha) represent the future of gaming — tech-savvy, socially conscious, and constantly evolving. 🔍 Want to understand what makes these generations tick? Get a sneak peek into how they interact with brands in their favorite gaming worlds. Curious to learn more? Get ready for our live report launch on October 22 at the IAB UK Gaming Upfronts in London where all will be revealed! 🎉 #GamingReport #GenZ #GenAlpha #InGameAdvertising #GamingInsights

Join us tomorrow, October 15, at 3 pm BST / 10 am EDT for our exclusive live webinar 🎮 with our partners Gameloft and Amazon Web Services (AWS)! We'll share our experiences and dive into the world of ad monetization, covering the latest trends, strategies, and best practices to help you succeed. This is a unique opportunity to learn directly from industry experts and discover how to maximize your ad revenue 💸 while keeping your players engaged and happy. Whether you're an experienced game developer or just getting started, there's something for everyone. Register now to secure your spot before it's too late! https://hubs.la/Q02Tf5Dp0

🎮 Gaming isn’t just entertainment — it’s where your next audience is waiting for you! At our exclusive roundtable with iion, industry leaders from Digitas UK, EssenceMediacom, Lumen Research, PocketGamer.biz, Total Media, Wavemaker, and WeGame2 explored the key questions shaping this rapidly growing space: - How should advertisers navigate the complexity of gaming’s vast landscape❓ - How is gaming shaping culture and identity for Gen Z and Gen Alpha❓ - What success metrics should brands focus on in this immersive, 3D world❓ From evolving audience behaviors to translating attention into real-world results, the discussion revealed fresh insights into how brands should be looking at gaming. Discover the key takeaways 👉 https://hubs.la/Q02SB_2P0 #Gaming #InGameAds #AudienceEngagement #AdTech #AdvertisingChallenges #DigitalCulture

Game developers, ready to level up your monetization strategy? Join experts from Anzu, Amazon Web Services (AWS) and Gameloft next week for an exclusive session where you’ll learn: 🤔 How the in-game ad ecosystem truly works 🎮 What players really think about in-game ads 📈 Proven strategies to drive sustainable revenue growth without disrupting gameplay Don’t miss out on this opportunity to unlock new revenue potential. Register now and take your game to the next level! 🔥 👉 https://hubs.la/Q02SK9JG0 #GameDev #InGameAds #Monetization #GameRevenue #AdTech