Goldcast’s Post

How do you evaluate your mission statement? Last week we took a deep dive into what we want our ultimate impact to be as a charity and how we work to action it. As our team grows, and our reach with it, it's vital that we maintain a shared understanding of the how, why and what we do. Hosted by Anaghaa of ImpactEd Group, it was great to combine individual ambitions, inputs and outcome into our Theory of Change. We want our #impact to be the best it can and it's an important part of the progress to make sure we all know how. We have checks and balances in finances, branding and comms, so why not purpose? How do you prevent mission drift? While we're still updating ours, we'd love to know.

You never stop thinking of new ways to help your clients be more impactful. 💪 We designed our platform to help them do the same for you. 🙏 It provides full visibility of charitable activity, history, and commitments across clients in a single, consolidated view. That means you can easily mine generations of giving activity, spot themes, inspire new strategies, and benefit from lessons learned to make everything more impactful—all while gaining a deeper understanding of your clients, their needs, and making your services more differentiated and attractive. A win for your clients. A big win for your business, too. 💡 Learn more and schedule a demo ➡ giving-place.com #givingplace #optimizegiving #familyoffice #familyofficerelief #charitablegiving #excelslayer

Friday Fundraiser: Four questions that you might enjoy, which I love to ask myself at the end of every day. Do you have your own questions? 1 What went really well today? 2 Why? 3 What was most challenging today? 4 What did I learn? (Thank you to Eric Partaker for imparting the joy)! 𝙀𝙖𝙧𝙙𝙡𝙚𝙮 𝙒𝙞𝙡𝙢𝙤𝙩 𝙝𝙚𝙡𝙥𝙨 𝙘𝙝𝙖𝙧𝙞𝙩𝙞𝙚𝙨 𝙖𝙥𝙥𝙤𝙞𝙣𝙩 𝙁𝙪𝙣𝙙𝙧𝙖𝙞𝙨𝙞𝙣𝙜 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧𝙨, 𝙃𝙚𝙖𝙙𝙨 𝙖𝙣𝙙 𝙎𝙚𝙣𝙞𝙤𝙧 𝙁𝙪𝙣𝙙𝙧𝙖𝙞𝙨𝙚𝙧𝙨 𝙛𝙤𝙧 𝙡𝙤𝙣𝙜 𝙩𝙚𝙧𝙢 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙖𝙣𝙙 𝙜𝙧𝙚𝙖𝙩𝙚𝙧 𝙡𝙤𝙣𝙜 𝙩𝙚𝙧𝙢 𝙞𝙢𝙥𝙖𝙘𝙩. 𝟭 𝙂𝙚𝙩 𝙞𝙣 𝙩𝙤𝙪𝙘𝙝 𝙛𝙤𝙧 𝙖 𝙘𝙝𝙖𝙩 𝙞𝙛 𝙮𝙤𝙪 𝙬𝙤𝙪𝙡𝙙 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙚𝙭𝙥𝙡𝙤𝙧𝙚 𝙨𝙤𝙢𝙚 𝙝𝙚𝙡𝙥. 𝟮 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙖𝙣𝙙 𝙍𝙚𝙥𝙤𝙨𝙩. Jane Porter

3 ways to infuse kindness into your marketing strategy: ✨ 1. Highlight customer stories and testimonials. 2. Partner with charities or causes your audience cares about. 3. Use language that is inclusive and respectful. What other tips would you add? let us know in the comments #WorldKindnessDay #Albadesignagency

Is your charity's branding lacking luster? Blue isn't just a colour; it's a fundraising powerhouse! It has the potential to evoke trust, inspire action, and drive your cause towards success. But harnessing blue effectively requires more than just splashing a touch of azure here and there. Explore the psychology behind blue's calming influence, master its strategic application on your website and marketing materials, and transcend mere "donate now" appeals to cultivate lasting connections with your supporters. Don't let your fundraising efforts fall flat! Check out my article and unlock the true potential of colour! #brandstrategy  #colorpsychology  #brandidentity  #graphicdesign  #onlinebranding #madebykatie #blue #colourpalette

Feeling the digital age is too much for philanthropy? Don't stress! We've navigated the maze to simplify giving and boost impact. Our tools connect you to the causes you care about, making every donation count. Let's make a difference together. Share or comment if you believe in tech for good! 🌟 #InnovationForImpact #TechInCharity #DigitalPhilanthropy

I’ve been to a lot of business conferences this year. And let’s be real—they’re ALL the f*cking same. You walk in, see a bunch of booths lined up, and then it begins: “Hey, let me show you how we can help you with XYZ.” You’re standing there, nodding, pretending to care while they hand you a free pen you’ll lose by EOD. So this year at CustomerX 2024 in Boston, we’re gonna try something new. Here’s what we’re doing at Zealot's booth: 1. You get 30 seconds to pitch us your biggest customer marketing problem. 2. If we can’t give you a real, practical solution on how Zealot can help fix it, we’ll donate $50 to a charity of your choice. (Yes, seriously. Hold us to it. We’ll have donation receipts ready) 3. And because we know you’re tired of getting the same old swag, we’ve got some giveaways that are actually useful. See you in Boston.

It's finally here! The first in my Charity Storytelling 101 series where I will explore some of the things that will make your stories work the best it can be. This first one is all about the dilemma of how many storytellers you should have - it's trickier than you might think! Hope it's helpful. Stay tuned for more tips and tricks over the coming weeks. Let me know what you think... shout if you have any questions or you need this in a different format. #CharityStorytelling101 #Stories #Storytelling #CharityComms

Our attitude about fundraising matters - and one way we can adjust our attitude is to reexamine and reframe how we approach the work. For example - if you’re struggling with asking a supporter for a donation, it might be because you think the act of giving is a burden to the donor. But what if wasn’t a burden - but a joy? Here’s a quick reframe that might help. If you’ve got other ways you’ve cultivated a healthy fundraising attitude, drop them in the comments. And if you are ready to start working on ways you can be a more effective fundraiser and leader, let’s talk!!