Golfzon America’s Post

Driving ranges are the new 19th hole. Golf facilities around the world are transforming their ranges by integrating a more entertainment-driven approach that creates a fun destination for everyone. Here's how the best ranges are keeping their golfers engaged: Enhanced Experience: Incorporating technology like simulators and launch monitors not only adds a fun, interactive element but also allows golfers to track their progress, making each visit both enjoyable and productive. Social Hub: Transforming the range into a social space encourages longer stays. Golfers are more likely to hit more balls, indulge in food and beverages, and enjoy quality time with family and friends. New Revenue Opportunities: Offering an alternative to typical club activities appeals to a broader audience, including non-golfers seeking a unique entertainment experience. By reimagining your driving range as an entertainment and social hub, you not only enhance the experience of your customers, but you create new opportunities for engagement and revenue.

Topgolf, although a few years old, has been the catalyst in the proliferation and expansion of the sportstainment market. Even more compelling is that they are just getting started, and have plenty of fairway in front of them. Topgolf's total addressable market is significantly bigger than a traditional golf course. And it's more diverse, too, with Topgolf's entertainment-first model bringing in younger, female, and non-golfers into the game. Topgolf’s success lies in staying true to its mission statement and purpose; We believe in the unlimited power of play. We exist to bring you joy through more ways to play the game of golf. For more, read how “Topgolf Plans to Become Even Bigger Than Actual Golf”, written by Jeff Beer in Fast Company. #marketingstrategy, #sportsmarketing, #brandbuilding, #marketing, #golfbusiness

Did you know the first Topgolf opened in the UK in 2000? Fast forward to today, a single Topgolf location generates about $17 million in revenue annually. In 2023, Topgolf added $1.76 billion to Callaway's brand, after being acquired for around $2 billion in October 2020. However, net profit for 2023 was only $95 million, down 40% from 2022. What do you think is happening with Topgolf? Are people losing interest? Read more about this in the new edition of my newsletter Green Side Guide coming out tomorrow. Here is the link to subscribe. https://lnkd.in/gv9eWMCE

Austin, TX was the epicenter of the racing world this past weekend with the US Grand Prix hosted at the Circuit of the Americas featuring two days of qualifying and time trials leading into the main event on Sunday. SHG provided a unique hospitality experience for our F1 team sponsor client bringing in a custom tailgating vehicle to the premium RV lot nestled right up against the track where they could see and feel these marvels of engineering zoom past at 220mph. We provided multiple meal services daily with an open bar as partners and customers rotated through during the three day event to network and enjoy a different race and hospitality experience vantage point. Additional services included all pre-event logistical communication, event branding, golf cart shuttle management to and from the RV hospitality and race entrance, race tickets, guest parking passes, RV premium parking pass and vehicle procurement and on-site event staff for 3 days of execution. Formula 1 popularity is soaring and our clients are looking for new and innovative ways to activate events around the racing series. Let us know how we can help you be a part of the F1 phenomenon helping to reach your partners, clients, distributors and customers who are passionate about racing. #racing #austin #tailgating #hospitalityagency #eventmarketing #entertainment #eventagency #eventprofs #incentives #channelmarketing #channelprograms #channelsales #fieldmarketing #partnermarketing #partnerevents #partnersales #events #incentivemanagement #incentivetravel #accountbasedmarketing #activation #abm #distributorincentives

We're in the business of RESULTS! 📈 This recent article on The Golf Wire highlights 3 things you MUST look out for when choosing a tech provider for your driving range, and MOST importantly, offers a case study of the success you can achieve when you get it right ✅ 3min read - worth it! https://lnkd.in/eASMzZvb #golf #golfbusiness #golftechnology #inrange #drivingrange #golfnews #sportstechnology #golfers #golfprofessionals #casestudy

As the demand for indoor golf experiences continues to soar, the Indoor Golf Equipment Market is poised for unprecedented growth! Whether you're a seasoned pro or a casual enthusiast, the market is teeing up some incredible innovations to enhance your indoor golfing experience. Full Swing Simulators SG Golf aboutGOLF Trackman TruGolf OptiShot Golf Shenzhen Greenjoy Technology Co., Ltd. Fiberbuilt Golf Key Trends in the Indoor Golf Equipment Market: ·        Virtual Reality Integration ·        Precision Simulator Technology ·        Compact and Portable Solutions ·        Data-Driven Performance Analytics Indoor golfing isn't just a trend; it's a lifestyle. With cutting-edge technology and immersive experiences, enthusiasts can now enjoy the game year-round, rain or shine. The market is witnessing a paradigm shift, creating opportunities for both players and investors alike. #SportsBusiness #Innovation #TechTrends #InvestmentOpportunity #GrowthMarkets #Entrepreneurship #GameChangers #GolfIndustry #MarketInsights #BusinessLeaders According to recent studies, the Indoor Golf Equipment Market is projected to experience double-digit growth over the next few years, driven by increasing consumer interest and advancements in technology. Stay ahead of the curve by exploring investment and partnership opportunities in this dynamic sector! Are you involved in the Indoor Golf Equipment Market? Let's connect to discuss the latest trends, innovations, and potential collaborations. Together, we can drive the industry forward and bring the game of golf to new heights! Know More: https://bit.ly/48tNgZz #IndoorGolfEquipment #GolfBusiness #IndustryInsights #ConnectWithMe #Networking #GolfingCommunity #LinkedInPost #GPTInsights #IndoorGolf #GolfTech #GolfInnovation #IndoorSports #GolfSimulation #GolfLifestyle #VirtualGolf #GolfEnthusiast #TechInSports #SportsTech #golf #golfindustry Image Credit: Golfzon Global

“There are a number of things that set Toptracer apart when we look at the range technology market, but the biggest thing that we look to at the moment is trust," Ben Sharpe, President of Toptracer, told The Golf Business in a recent cover story. "We are the most trusted product in the market, both when you look at the number of venues that use our technology, but also the way that our technology works," Sharpe added. To learn more about evolving market dynamics within the golf industry and how Toptracer has maintained its position as golf’s most trusted range technology, check out the full interview below! #toptracer #toptracerrange #1inrange #golf #golfnews #golfindustry #drivingrange #golftechnology #rangetechnology #golfcourseowners #golfcourseoperators

I am a TopGolf FAN. For those of you unfamiliar with TopGolf it is a sport entertainment complex that features a high-tech golf game that can be played by anyone regardless of their golfing ability. Founded in Watford, England in 2000, it expanded to the U.S. in 2005. In 2022, TopGolf had more than 31 million players across its more than 95 venues, online games, and third-party driving ranges. Using its Toptracer technology, TopGolf's overall aim is to get as many people as possible swinging a club, while dispelling the notion of golf as an exclusive activity. According to CMO Geoff Cottrill, "We are going to have a massive impact on the game of golf over the next five to 10 years". That is certainly impact on one industry! #my2cents

International entertainment and Golf brand, Topgolf has grown in popularity drastically within the last few years as more and more new locations start to pop-up across the U.S. and worldwide. People of every demographic are heading to their closest Topgolf to check out the awesome experience that the brand provides. Topgolf's mission statement is simple, they believe in the unlimited power of play. In addition, it is built on the foundation of inclusivity and supported by the Core Values of Fun, One Team, Excellence, Courage, and Caring. Their purpose is to exist to bring you joy through more ways to play the game of golf and to connect people in meaningful ways through the experiences they create, the innovation they champion, and the good they do. Topgolf playmakers/associates are all about making "moments that matter" for every person that steps into any venue. On social media, Topgolf is great at marketing using the latest trends, while showing off their core values through fun player experiences. For example, the brand has used countless trending memes on their Instagram page and has posted viral TikToks that players post from their time at Topgolf. The overarching theme Topgolf tries to convey through their social media with apps like Instagram and TikTok is that anyone can come enjoy an excellent and fun experience at Topgolf, whether a golfer or not. On Instagram, a video was made about a "first timer's" experience at Topgolf showing off the venue's features and what it has to offer, as well as the great staff experience. (You can see the video here-- https://lnkd.in/eVjupteX ). Another example of a post they did on Instagram includes a video of DJ Khaled saying he wants to go pro in golf with the caption "Me after every Topgolf session" posted by a Topgolf player. (Link to video below) https://lnkd.in/eTeTrW2s With these examples, it proves Topgolf's core values hold true for players-- but they also hold true for "playmakers"/associates. Topgolf connects to me because I have been an associate for over 1 year now with their Baton Rouge location. I work in guest services, I am a Bayhost (server), and I am also an assistant office administrator. I have experience in several positions and I know how they all tie together to create the best experience for our players. I started off at Topgolf as a player and undoubtedly noticed the incredible hospitality of the associates there. I've carried that same hospitality into my work ethic when I started and into the present. I will continue to uphold the brand's values and mission statement for as long as I am with the company and even beyond because I think these core values are essential. outside source: (source is a bit dated) https://lnkd.in/eh2ZiDaU

🚀 Unlocking the future in Golf: How does digitalization look for Golfclubs and how can it transform their business? In an era of technological advancements, the question on a lot golf club's mind is: How can digitalization elevate our member experience and training programs and how could it look? 🤔⛳️ Well, the answer is quite simple! Check out the video. This is how tuesday evenings look at Zwartkop Country Club since the installation of Trackman Range! And the rest of the week it's the same. Digitalization isn't a distant future—it's happening now. Golf clubs that embrace technology, like Trackman Range, are at the forefront of this evolution. It's not just about staying current; it's about providing an unparalleled golf experience and create a sustainable business. Ready to revolutionize your golf club? Explore the endless possibilities of digitalization with Trackman Range. Elevate your club's offerings and join the future of golf today! ⛳️💻 P.S. Are you unsure whether you have either the manpower or the know-how for this future opportunity? Our Customer Success Department got you covered ;-) #GolfTech #DigitalTransformation #TrackmanRange #GolfInnovation #ClubExperience 🏌️♂️✨ Achim JANSEN Konstantin Waltzinger Michael Malone Kenneth Pedersen Thomas Erik Bosco Paul Williams Steven Carmichael Anders Nordby Kalle Brink Nicolas Tacher