Gonzalo Brujó’s Post

In the intensifying global marketplace, branding is everything. Interesting how U.S. corporate brands still dominate worldwide, with $3.2 trillion in value. But the world is changing, with Emerging Markets also building more influence. Chinese brands are worth nearly $830 billion as the country's consumer culture grows, and even a small country like South Korea has market leaders such as Samsung Electronics and Hyundai Motor Company (현대자동차). Quite different from 25 years ago when more European and Japanese brands like Sony were more prominent in rankings like these. Courtesy of Visual Capitalist and Brand Capital B.V. #stocks #brand #emergingmarkets #china #southkorea #japan

Newspaper home delivery systems, where newspapers are delivered to the home every morning, are still common in Japan. However, the proportion of people who subscribe to newspapers at home has decreased by 30.3 percentage points from 88.6% in 2008 to 58.3% in 2022. Flyers are included in the newspapers that arrive at home almost every day except Mondays. As a medium of the newspaper 'inserts', they play an important role in promotions. For the relatively older subscribers who continue to act regularly on the newspaper, the daily look at the inserts is a treasure hunt for bargain everyday items. One company that actively uses newspaper inserts is UNIQLO. We study the current state of inserts from a marketing and promotional perspective, with UNIQLO as the subject. For more information. https://lnkd.in/guBt9h9b This is an article from Japan, please read it using DeepL etc. #marketing #branding #growthmindset #gamechanger #tokyo #japan

I want to share with you guys on a recent marketing research assignment that I have done recently. These are some interesting facts that I have learnt about the difference between Uniqlo in Malaysia and Japan. 1) Ginza Uniqlo has collaborations with local ramen shops to bring in exclusive merchandise whereas Malaysia does not have this. 2)The technology that is incorporated by Uniqlo is really interesting in Japan, such as Magic mirror, It practically allows the person to try on 120 different coats in 60 seconds. 3)HEATTECH having 3 different types which can help with any type of climate is surprising as well, because of the perception in Malaysia where there is only 1 version of HEATTECH.

🌟 Inside the Success of South Korean Brands 🌟 From K-pop to electronics, South Korean brands have captivated global markets with their innovation and cultural resonance. What fuels their success? 1️⃣ Innovation at the Core: Companies like Samsung and Hyundai lead with groundbreaking technology and design, setting new benchmarks globally. 2️⃣ Commitment to Quality: Korean brands prioritize quality and reliability, earning trust worldwide in industries from skincare to automotive. 3️⃣ Cultural Appeal: Embracing global trends while celebrating Korean heritage, brands like BTS and LG resonate deeply, connecting across borders. Let's draw inspiration from South Korea's dynamic brands, showcasing how a blend of innovation, quality, and cultural relevance drives unparalleled success on the global stage. 🌍💡 #SouthKoreanBrands #Innovation #Quality #GlobalSuccess #KoreanCulture #BusinessSuccess

𝗦𝘂𝗽𝗲𝗿𝗯𝗿𝗮𝗻𝗱𝘀 𝗳𝗿𝗼𝗺 𝗦𝗼𝘂𝘁𝗵 𝗞𝗼𝗿𝗲𝗮: Why Haven't We Heard of Them? — South Korea is ahead of the retail innovation curve — emerging as a cultural powerhouse on the global stage over the last two decades. But when have we heard about Olive Young? Or unicorn Gentle Monster? Catch up in our deep dive into South Korea's unspoken superstar brands, including what other brands can learn from the success of K-brands. ➡️ https://lnkd.in/ecDqC8KY #RetailNews #RetailInnovation #RetailMarketing ✍️ Pamela Danziger

What makes a brand valuable? It's not just about revenue or ads—it’s the emotional connection and long-term journey of building trust. While Turkey's top 125 brands total $14.7 billion in value, Apple's alone stands at $516 billion. This stark difference drives our passion to elevate brands in this beautiful region. Brand building takes time, but it's worth it. As China grew from 3 brands on the global list to 60 in just 20 years, the opportunity for transformation is within reach for all of us. Let’s bring this transformation to life together! #Branding #BrandJourney #BrandValue #MarketingStrategy IGEXX ISTANBUL GLOBAL E-EXPORT SUMMIT Omurden Sezgin

I hate graphics with headlines like this. Brand value isn’t the same as market capitalization and shouldn’t be used interchangeably on an informational chart. The two things look at different factors and - if we’re thinking about culture export, influence or dominance - then brand *value* matters. Small can be mighty - and influential. For example, YPulse tracks consumers’ (13-39 y/o) perception of brand dimensions in North America and Western Europe. Some of the most influential and important brands for this population aren’t among this group.

In 2013, NRI conducted a survey on market attractiveness and brand image across ASEAN. A decade later, we revisit this study to analyze shifts in consumer perception, particularly how they impact automotive branding, especially electric vehicles (EV), in the Philippines, through our ASEAN 5000 Survey series.   In Part 1, we explore the evolution of ASEAN6's perception of East Asian brands over the past decade, identify which country's brands consumers trust for daily necessities, and present our initial hypotheses using the Brand Resonance Model to understand these changes in brand image.

Do not miss today's The Robin Report -- #KBrands have become superstars Read about CJ OLIVE YOUNG & GENTLE MONSTER and other brands (not the typical ones you're thinking of!) Pamela Danziger reports, analyzes and informs! #RetailOperations #RetailLeadership #Csuite #RetailInnovators #KoreanBrands #LuxuryBrands Read Listen Watch 🤳🏼 👇🏼 👀

Highlighting the Global Landscape of Brand Value 🌐💰 The global landscape of brand value is constantly evolving, and the latest report from Brand Finance is a testament to that. As of 2024, Apple leads the pack with a brand value of $517 billion, recording a 73.6% YoY increase. U.S. brands dominate the top 100, with six in the top 10 and 51 overall. However, exploring beyond borders, we see key players emerging from various countries. Samsung from South Korea claims second place globally at $99 billion, while China's TikTok shines at $84 billion, making waves internationally. Germany's Deutsche Telekom secures a strong foothold with a brand value of $73 billion, and Japan's Toyota races in with $53 billion, showcasing global influence. The UK's Shell also makes a mark at $50 billion, a testament to its brand strength. It's interesting to note that Europe's front-runner is Germany's Deutsche Telekom, while Louis Vuitton represents French elegance with a brand value of $32 billion. Notably, China boasts 20 brands in the top 100, and Saudi Aramco from Saudi Arabia stands tall at $42 billion. Brand value is a fascinating metric reflecting strength, influence, and international resonance. To dive into the Brand Finance report for a detailed breakdown, check out the link to the dashboard below. #BrandValue #GlobalBrands #BusinessInsights #PowerBI #BusinessAnalytics #DataAnalytics #DataVisualization🚀📊 Link to dashboard: https://lnkd.in/geeuJbu4