“You can see all over Cannes the things that are really winning are sports-related, and it’s women’s sports this time,” Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson.
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Women's Sports is GOOD business. Yet, 90% of sponsorships go toward male athletes 🤯. Female athletes drive incredible value with 2X the engagement on social media with brand partners vs. male athletes. Join me with the below #legends, all coming with insane data points, to help us all change the GAME!! #videoampvillage #cannes #womenssports
"Investing in women's sports isn't just about passion - it's smart business," said WNBA legend Sue Bird.🐐 We couldn't say it better if we tried. We also couldn't fail to point out that the undeniable surge in women's sports popularity has not been met with an adequate surge in corporate investment, advertising spend, and measurement representation. RSVP below to join our CMO Jenny Wall, Angela Ruggiero (Sports Innovation Lab), Maya Herm (Relo Metrics), and Sherry Pitkofsky (The E.W. Scripps Company), in discussing the importance of tackling the significant gap head-on, beachside at Cannes Lions International Festival of Creativity. https://lnkd.in/g52jJWzA
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Isn’t it funny how the truth gets labeled as hate when you’re too scared to face it? These folks have got a lot of nerve, calling you a bigot for wanting to keep sports fair. It’s a classic move - when you can’t argue the facts, you attack the person. But here’s the thing: words like ‘bigot’ are losing their sting because they’re thrown around so casually that they don’t even mean anything anymore. It’s like calling someone a witch back in the day - just an easy way to silence someone you don’t agree with. So the next time someone slaps that label on you, just remember, they’re doing it because they’ve got nothing left to stand on. They can’t beat the argument, so they try to beat you down instead. It’s not bigotry to insist on fairness. It’s not bigotry to stand up for the integrity of women’s sports. Don’t let anyone twist your stance into something it’s not. Stay focused on the real issue: fairness and equality in competition.
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My dude! Catalyzing human positive tipping points because others are blind to our emerging future 🙌🏽 There are so many underappreciated assets out there. The catch: your investing lens must have evolved from a single value to a multi-value systems view.
Ignoring the opportunity of women's sports is a *huge* business failure. Was honored to share my take on this at Cannes Lions International Festival of Creativity on how the NCAA completely missed the mark when they originally withheld "March Madness" from Women's Basketball 🤷♂️
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13-Hot Takes: Women's Sports Only Bars, NIL & more Madison and Skyler engage in a candid discussion covering the emergence of women's sports-only bars as empowering spaces to the increasing value and viewership of women's sports. They highlight the controversy of Name, Image, Likeness (NIL) deals for athletes like Caitlin Clark, while also addressing outdated remarks towards women's sports by ex-NHLer Bobby Ryan. The conversation delves into recent MLB sports betting scandal and unconventional traditions of the Boston Marathon.
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"We have so much undeniable data, stats, and proof points at this point to prove that this is not just a moment, this is a movement." - Toni Box, EVP of Brand Experience. Recently, Toni sat down with SHE Media's CEO, Samantha Skey, to explore the incredible opportunities women in sports offer for #brands and #marketers. Watch the full interview here: https://lnkd.in/emfss2Aa #WomeninSports #AssemblyGlobal #FindChangeGrow
Relevancy is the new currency. Toni Box, Executive Vice President of Brand Experience at Assembly Global, discusses the movement that is women’s sports. To learn more about the opportunity and returns that investing in women’s sports offers, watch Toni's full interview with SHE Media's CEO, Samantha Skey here: https://bit.ly/3zlbZ5L 🎥 : Reshma Gopaldas, Allie O'Connell, & Sarah Wallace #winningwomen #womeninsports #shemedia #sportico #assemblyglobal
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I don't often disagree with you Russell...but I will take the other side of this one. My instinct is not to trust/align/make ourselves accountable to another international assoc of big thinkers. Surely their are people of sufficient character and quality within Canada to help ground and shape the COC as we move into the future. As an example, I am not convinced (from what I have read) that the CSHR goes far enough (for my liking) in the protection for biological females. I would much rather that Canadians have this debate and decide for ourselves the competitive environments we believe to be fair...even if the consensus turns out to be different from my view. I am glad we are having this difficult conversation and we certainly need to look to others for input as we forge our views...but I think we should maintain our full Canadian autonomy and trust our instincts and not be in a position to be swayed by another non-Canadian international body of big thinkers. It strikes me as an insurance policy to shield us from some of the mistakes of the recent past and I think we can do better. p.s. if you get the impression I have an inherent bias against / distrust of international associations of big thinkers you would be correct. 😉
Athlete Rights Are Human Rights.
COC joins Centre for Sport and Human Rights - Team Canada - Official Olympic Team Website
https://olympic.ca
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We talk a lot about opening doors for future female leaders in sports...but in the sports voice-over industry, Christy Harst is #BuildingDoors and creating new opportunities that previously didn't exist in the field. Check out the video below to learn more about the campaign and how Christy is working to get more female voices in sports and other male-dominated VO realms.
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One of the most significant current trends in sports media is the increasing interest in #womens sports, with notable growth in viewership, revenue sources such as media rights and sponsorship, and investment in women's teams and events. Get more insights by reading our latest research: https://okt.to/XVfdvQ
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What is perception of the current state of media representation for female athletes? What progress have we seen, and where do we still need improvement? Join us for an exciting and much-anticipated season-opening event at The Bridge Public House on Thursday, September 12, 2024, at 6:00 p.m. for "Women’s Sports: Competing & Communicating." Women’s sports are full of incredible talent and thrilling moments, but they often don’t get the recognition they deserve. So, what’s holding them back? From limited media coverage to funding disparities and cultural stereotypes, there are significant barriers that need to be tackled. But here’s the good news: we can make a change! Don't miss out on this fantastic opportunity to engage, learn, and be part of the movement. See you there! https://bit.ly/3Mfe7Pn #WomensSports #SportsCommunications #CompetingAndCommunicating #SportsPR #AthleteBranding #OttawaEvents #CPRSOttawa #NetworkingEvents
Women’s Sports: Competing & Communicating (A Panel Discussion)
eventbrite.ca
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From the report: "From an investment standpoint, men's teams typically exhibit maturity and offer more stable returns. In contrast, women's teams present higher growth potential, albeit with greater risk. As investor interest in women's sports increases, it is likely that more women's teams will establish independence from their men's counterparts, akin to how mature businesses are often separated from high-growth operating divisions."
One of the most significant current trends in sports media is the increasing interest in #womens sports, with notable growth in viewership, revenue sources such as media rights and sponsorship, and investment in women's teams and events. Get more insights by reading our latest research: https://okt.to/XVfdvQ
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