Good Giant’s Post

The way companies connect with consumers continues to evolve, where a frictionless experience and tailored messaging are becoming critical to success. We’re focusing on the advertising landscape in this conversation with LG Ad Solutions’s CMO, Tony Marlow and James Kotecki in the CES C Space Studio. Take a listen!

Mid-week post: The Power of Consistency Last week, I took a leap in building meaningful conversations with ad ops and monetization professionals through my Weekly Series. And the results? They speak louder than words: 📈 27,811 impressions (+20%) 🤝 3,959 professionals reached (+22.7%) Here’s why this matters: When we create content with the intention of collaboration, rather than just broadcasting, we unlock real engagement and growth. Last week’s post, “Joining Hands,” wasn’t just about showcasing UndrAds’ ad tech—it was about inviting you to the table. ✅ To collaborate. ✅ To solve real industry challenges together. What’s been working for me: 1️⃣ Showing up consistently: Week after week, the series creates a rhythm people can follow. 2️⃣ Focusing on value-driven invites: It’s not just what I offer; it’s what we can build together. 3️⃣ Listening to the community: Every comment and connection adds depth to the conversation. This isn’t just a milestone—it’s a reminder that ad tech, at its core, remains human-driven. Thank you to everyone who engaged, collaborated, and added to the momentum. Let’s keep this going!

Remember when vertical video was considered amateurish in the creative world? Now it's gone from being mocked to mainstream 📱. - 71% of mobile users prefer vertical videos, says EMARKETER. - 94% of mobile users hold their phones vertically. - 90% brand recall rate for vertical videos vs 69% for horizontal videos. - Snap Inc. reports that vertical ads get 9 times more completed views. - Instagram Stories have a 14% higher CTR for vertical videos. Yet, most #ecommerce platforms and #RMNs have yet to enable vertical video. They might look weird on your desktop or TV, but we live in a mobile-first world. The revolution is here — so grab your phone, start creating vertical magic, and don't be a square. 📸

Ad Tech Meltdown: Shady Content - MFA; Mislabeling IDs; Random tech glitches; Dysfunctional infrastructure. Marketers are cutting budgets and taking drastic measures in response to ongoing ad tech issues and lack of transparency. “We’re probably looking at cutting out 60% of our partners,”  The trust gap is widening:  Marketers are cutting ties with partners they suspect of shady practices. Without transparency, building strong relationships is becoming increasingly difficult. Verification is the new black:  Savvy marketers are seeking out new verification methods to ensure their ads are actually showing up where they're supposed to. A call for industry reform:  The overall sentiment is that ad tech needs a major overhaul. Marketers are demanding more accountability and a system built on trust. The current landscape demands a proactive approach. By pushing for greater transparency, robust verification processes, and addressing supply-side issues, we can drive 10X value and navigate the complexities of Ad Tech with confidence. It’s time to turn on the lights and lead the way to a more transparent and efficient future. #AdFruad #MFA #SPO #AdTech

The truth. Programmatic automated the rewarding of bad behavior. The unintended consequences of programmatic deliver a trifecta of terrible outcomes. The site experience has been ruined for the audience and their privacy rights have been trampled. The business of premium publishing has been decimated, and billions of clients' ad dollars have been wasted at best, and stolen at worst. Discussions about industry repairs are frustrating. It feels like Media professionals are from Mars and Ad Tech professionals are from Venus, or Miami this week. Too much money is being made for Ad Tech leaders to show the courage needed to rip this thing up and start again, and yet that's exactly what needs to be done. Programmatic was simply not thought through and these problems will bleed through band-aids. To redo this right, the industry needs to opt-in for simple changes that only feel impossible. #Digitaladvertising #Programmatic #Onlinepublishing #Possible2024

Catch Element Human's own Hamish McPharlin at Advertising Week New York on October 8th, with agency partner Whalar and EMARKETER. Learn how we are building the deepest, richest, audience insight dataset in the #creatoreconomy

This recent incident is a great example if why it's so important to build a strong and healthy brand identity... There may be moments where you miss the mark, but having a strong reputation will lead to audiences being more understanding and forgiving of mistakes if they know of or trust your intentions. #ReputationManagement #BrandReputation #PR #PublicRelations #MediaAnalysis

🌟 Our Dedication to Kindness in Advertising At Wunderkind, we’re committed to delivering non-disruptive advertising experiences that respect audiences and drive meaningful results. As proud board members of the Coalition for Better Ads, we align closely with their mission to enhance ad experiences across the industry. ICYMI – We sat down with Neal Thurman, Director at CBA, to discuss the future of digital advertising, the importance of a user-first approach, and what this means for brands and publishers. ▶️ Dive into the full interview and insights here: https://lnkd.in/egaj6gzM

🔍 In an industry that prides itself on #creativity and innovation, the stark lack of diversity in ad production ecosystems is not just a paradox; it’s a problem. 🌟 Excited to share my latest op-ed! 📝🌈 I’ve jumped into #DEI in #advertising #production, exploring ways to put diversity, equity, and inclusion front and center. And check out the new WFA guide that covers DEIB in ad content production 👇🔗