Goodway Group’s Post

Thrilled to see these two new agency brands (which have been a long time in the making) come to market for Goodway Group in North America. G-Comm is a modern accelerator for retail media growth in the commerce space by applying smart strategy, data and activation to generate the growth needed in this dynamic space. GRADIANT re-imagines what a modern media and digital agency should be, with hyper focus on engineering the right outcomes for the brand ensuring client centric and data driven strategy and activation. Having launched myself and seen many new agency brands launched to market, I can genuinely say that deep thought has gone in to how to differentiate and create optimal value for retailers and brands. Putting Outcome Engineering at the core of both agencies’ approach is a core part of that 👇🏼👇🏼

You have to continually evolve and pivot to stay relevant, in any industry. And I’m fortunate to work with the smartest team and forward looking leadership who do just that… (this reminds me of the infamous “pivot” episode of friends- pivoting every step of the way 😆) I’m so excited that we can finally share the names of our two new divisions within Goodway Group ☀️GRADIANT and G-Comm 🛍️ read more below and give them a follow!

🚨 Hot off the press from Ad Age and esteemed reporter Jack Neff: In an industry first, DoubleVerify has selected Attain to link attention metrics for driving performance outcomes. What does this mean? As our industry evolves, gauging the real impact of ads on sales becomes essential. This collaboration is a game-changer, bridging the divide with direct links between attention metrics and real-time sales. For brands and marketers aspiring for unmatched ad efficacy, here's your roadmap to success in the post-cookie world. 📢 Also, don't miss our panel today at Advertising Week New York with #DoubleVerify for a discussion on the future of digital advertising & measurement. #AWNY #advertising #marketing #retailmedia #measurement #AdAge

At Henge, we’ve successfully managed over $17M+ in ad spend to date. Our deep insights into seasonal trends and evergreen strategies have helped us navigate the ever-evolving market landscape effectively. Want to learn how we’ve optimized these funds and discovered what truly works? Follow us for more expert tips and proven strategies to elevate your business! Already following? Reach out to me directly if you’re looking for personalized advice or assistance in growing your #business. #brands #agencies #ecom

While having a chat with my good friend Marcel Hollerbach about retail media, who is CIO of ProductsUp, one of the leading feed management companies in the world, he invited me to host a webinar about it. So, here we go :) ProductsUp is organizing "The Rise of Retail Media" webinar on 12th March, Tuesday, where I will talk about the definition, industry, top players, challenges, and my recommendations in this space. It's free! Click the link below, sign up and join us!

Are full-funnel campaigns just hype? This debate delves into the challenges and potential of full-funnel campaigns in today’s retail media landscape. Our expert panel will explore what’s holding the industry back from adopting a full-funnel approach at scale, while highlighting real-world examples of brands and retailer networks that have successfully implemented these strategies. Key questions they’ll tackle include: ➡️ What does full-funnel success look like, and what can it achieve? ➡️How can we overcome the barriers preventing broader adoption? ➡️Is a true full-funnel approach even possible in today’s siloed organisations, or is it all just buzz? Jessie Bove Dowd | Ollie Shayer | Mandy Bobrowski | Jonathan Dunkley | Michele Dainty ⏰ 9 days to go! 📅 Date: Wednesday 16th October 📍 Location: Battersea Arts Centre, London Path to Purchase Institute | {Capture} | Plan-Apps | Threefold

Why do some e-commerce brands thrive while others struggle? It's all about a compelling community! Cultivating a devoted following through consistent outreach, unique offerings, and engaging events are key. Ask yourself: How well does your brand connect with its community? Dive deeper into building strong relationships that drive growth and loyalty. Let’s discuss tactics that draw your tribe in—continuously. #ECommerce #BrandCommunity #BusinessGrowth #MarketingStrategy

We believe in the transformative power of our work. It’s not just about who we are, but the extraordinary results we deliver. Meet the team behind AMG: #AlignMarketingGroup #AccountingMarketing #ProfessionalServiceFirms #CPAmarketing #FinancialServiceMarketing #FinancialAdvisoryFirms #AISMARTAGENCY™

Don’t let the summer heat deceive you–it’s time to start planning your back-to-school strategy! Download our back-to-school how-to guide to: ✔️Gain an overview of key partner types and their unique benefits ✔️Access optimization recommendations specific to the strengths of each partner category ✔️Garner Partnerize technology tips to understand how you can easily implement these actionable takeaways into your strategy using platform automation Check out the blog to learn more: https://okt.to/nDLVmM #MarketingTips #BackToSchoolShopping #affiliatemarketing #marketingstrategy

Why do some e-commerce brands thrive while others struggle? It's all about a compelling community! Cultivating a devoted following through consistent outreach, unique offerings, and engaging events are key. Ask yourself: How well does your brand connect with its community? Dive deeper into building strong relationships that drive growth and loyalty. Let’s discuss tactics that draw your tribe in—continuously. #ECommerce #BrandCommunity #BusinessGrowth #MarketingStrategy