Goodway Group

Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW

Thanks for helping us raise awareness about breast cancer, Ad Age! Our campaign with Susan G. Komen and Open Influence went beyond raising awareness by leveraging influencers on platforms like TikTok and Instagram to connect with younger audiences in a meaningful way—encouraging early screenings and spreading essential resources. Check out the article here: https://bit.ly/3UwzY9F

📊 Agile and test-and-learn strategies combined with deep customer insights are reshaping the retail media landscape, driving real brand growth. In the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Paul Frampton-Calero chats with Jack Johnson, the driving force behind Ocado Retail and Ocado Ads, about how one of the world’s largest online grocery retailers is shaking up retail media. Jack talks about why innovation must replace rinse-and-repeat strategies and how Ocado's NPD Lab is helping brands fast-track product launches. 🚀 Jack explains why brands must embrace a "test and learn" approach. Why settle for old strategies when you can rewrite the rules? Jack also shares skill sets for current and future leaders in a dynamic retail media landscape. 👉 Tune in now and discover how Ocado Ads is setting new standards in retail media! #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

Heading to Path to Purchase Institute's P2PI Live November 12-14? Don't miss a chat with Joe Frick and Linley LePage about your retail media strategy for 2025! Let's talk: https://bit.ly/4eAD301 

During #BreastCancerAwarenessMonth, we’re thrilled to recognize our client, Susan G. Komen, for their impactful partnership with SKIMS! This new collaboration features actress Olivia Munn, who bravely shares her journey and mastectomy scars, symbolizing strength and resilience. Together, Susan G. Komen and SKIMS are raising awareness and inspiring hope for all those affected by breast cancer.   Congratulations on this powerful partnership! 💖

Personalization and consumer privacy CAN go hand in hand. 🤝 Our leaders Stephani Estes and Paul Frampton-Calero ⚡️ shared their insights on navigating new privacy regulations with Experian ⬇

For brands and retailers alike, mastering the retail media landscape isn’t about avoiding challenges – it’s about navigating through them. Our new white paper outlines the nine critical 'ports' brands and retailers need to dock at to ensure long-term success. Whether it’s understanding role reversals, addressing ad fraud, or embracing new measurement standards, insights from Jay Friedman and Angela Myers offer a roadmap for navigating these complexities. With a clearer understanding of where retail media is headed, you’ll be better equipped to steer your strategy in the right direction. 🛳️ Download the full guide today and start charting your course. https://bit.ly/4ctPDN2

“Being recognized as a Meta Media, Certified Company is a significant milestone for Goodway Group,” said Stephani Estes, Chief Media Officer at Goodway Group. “This certification not only validates the exceptional talent of our team but also strengthens our ability to deliver top-tier results for our clients. As we continue to innovate and push the boundaries of digital marketing, our partnership with Meta will be instrumental in helping us achieve new heights of success.” Companies, like Goodway Group, are excited to leverage Meta certifications to increase industry expertise and acquire new business. Read the Goodway Group success story: https://go.fb.me/g9w2yw Apply to become a Certified Company today: https://go.fb.me/5062r1 Amy Brooks Vikas Wadhwani Teresa Jordan

Facing pressure from tighter budgets? Join Amy Krauss, Todd Hossfeld, and Jon R. Monroe at our Agency Growth Accelerator webinar on 10/31 at 11AM ET to learn how to manage media efficiently and drive better results for your clients. Don’t miss out on this one—save your spot today! https://bit.ly/3Y3jkQ4

Breast cancer is the most common cancer diagnosed among women in the United States. This is why organizations fighting for visibility and a cure are so important. Read below for more on how GRADIANT helped Susan G. Komen reach young donors ⬇