👣 𝟱 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 (𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴) 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻
When people share about your charity, you want it to be positive.
To earn the kind of reputation people talk about with admiration, you need to invest in positive brand association.
Here are 𝗳𝗶𝘃𝗲 steps that put you on the pathway to positive brand association.
👣 𝗦𝘁𝗲𝗽 #𝟭 - 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆
To stand out, you need to get creative. Potential donors, volunteers, and partners are more likely to remember unique and creative branding campaigns.
👣 𝗦𝘁𝗲𝗽 #𝟮 - 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲
As you develop your brand image, don't use creativity for the sake of creativity, use it to build positive brand association that makes your charity memorable.
👣 𝗦𝘁𝗲𝗽 #𝟯 - 𝗗𝗼 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗱𝗼𝗻𝗼𝗿𝘀, 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀
Injecting your personal likes and preferences into your charity organisation's brand is dangerous and runs the risk of alienating the people you're targeting. To build a positive brand association, you must create something that wins the support of donors, volunteers, and partners.
👣 𝗦𝘁𝗲𝗽 #𝟰 - 𝗥𝗲𝘃𝗶𝗲𝘄 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁
As you figure out what you want your charity organisation's brand image to be, keep in mind how you're going to present that image to the world. The best way to approach this is to review every touchpoint across your organisation.
👣 𝗦𝘁𝗲𝗽 #𝟱 - 𝗛𝗮𝘃𝗲 𝗮 𝗰𝗿𝗶𝘀𝗶𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗱𝘆
Despite your best efforts to build and maintain a positive brand association with your charity, there's always a risk that a crisis could bring your entire reputation crashing down.
That's why having a crisis management plan in place is a must, because it serves to protect your reputation and helps you to weather the storm of a crisis if one should ever come along.
Now go and implement these steps and build-up positive association with your charity brand.
💬 P.S. What are some of the positive things people have said about your charity? Tell us in the comments.
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