AI-powered tech is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns. Read more about some of the ways machine learning is being applied to ad monetization and efficiency on Magnite's blog.
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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.
Political Buyers Should Warm Up To CTV This Election Season
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Great information and really important understand. Discover the buyer's perspective on SPO, from improved brand safety to reduced carbon emissions! Learn more about our research in Performance Marketing World.
Fewer partners, greater impact: How SPO powers-up programmatic for buyers
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Watch the latest Leaders in Live episode! Hear from KINESSO on the power of live-streaming ads and how to maximize programmatic trading. Elevate your audience engagement now, through the NRL and AFL finals, and into the summer sports season.
Leaders In Live: Kinesso’s Michael Whiteside Says Live-Streamed Sport Remains The ‘Pinnacle Of Viewing’ & Explains How To Get The Most Out Of Trading Programmatically
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As the countdown to the presidential election begins, it’s clear that traditional strategies need a reboot. FAST channels offer an overlooked avenue to engage voters through advanced and expansive reach and a nuanced understanding of viewer preferences. FAST isn't just an option in the race to win minds and votes—it’s an imperative. Read more of what Magnite's Head of Political Demand Erik Brydges has to say in our blog:
Why Political Campaigns Can’t Ignore FAST Platforms
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With so much fragmentation within the CTV and OTT space, content object signals can be a game-changer for buyers seeking to navigate the evolving landscape. Magnite's Senior Director of Brand Partnerships Cathleen Pacelli-Ruiz shares how buyers can effectively harness content object signals.
From Linear to CTV: Harnessing Content Object Signals for Effective Ad Buying
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Magnite is pleased to partner with TargetSmart to offer political advertisers a streamlined way to execute and optimize their campaigns. Supported by our integration with Snowflake AI Data Cloud for Media, political advertisers and causes can immediately activate campaigns using TargetSmart data across our expansive CTV footprint. Read more here:
TargetSmart Announces Exclusive Partnership with Magnite to Enable Turn Key Data-Driven Political Advertising Across CTV Inventory
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With the live sport streaming ad opportunity on the rise around the world, Magnite caught up with Bally Sports, a Leader in Live in the US market, to speak about how technology and programmatic trading are helping to address the challenges of ad delivery across NBA, NHL, and Major League Baseball.
Leaders in Live: A Look at the Rise of Live Sport Streaming Advertising in the US with Bally Sports
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Magnite is excited to introduce automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Read more about the new feature here:
Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers
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Magnite is pleased to bring expanded Spectrum Reach streaming access to programmatic buyers and to introduce the advanced capabilities of programmatic to traditional television.
Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising
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I'm excited to share the news of Magnite's partnership with United Airlines, following the recent debut of Kinective Media℠ by United Airlines. Our SpringServe ad server will power the delivery of advertising on inflight personal device entertainment for millions of United travelers. Read more about the partnership here: https://lnkd.in/eMhazsqf
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