Performance Marketing World

Top 5 #adtech tools this week: from creator ‘Fitscores’ to marketing via email signatures, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week:  – Adform: Upgrades partnership with Happydemics for enhanced global omnichannel measurement – Inmar Intelligence: Commerce Fitscore to ‘remove subjectivity in creator selection’ – Behave: Reveal-AI Adoption helps companies adopt AI at scale – Exclaimer: HubSpot integration enhances targeted marketing through email signatures – Awin Global: Platform updates help clients achieve ‘long-term sustainable affiliate growth’ William Jones Virginie Chesnais Ian Clark Exverus Media Ranjana Choudhry Dr Alexandra Dobra-Kiel Rob Singer Rosalyn Berrisford #AI #performancemarketing #advertising #brand #sponsorships #publishers #identity

Did you know? It costs way less to keep customers than to get new ones. When users download your app, they’re inviting you into their lives. So, how do you keep them coming back for more? Our latest report with Remerge is packed with insights and tactics to turn those downloads into loyal fans. Check it out now. https://bit.ly/48C8gyd #ad #performancemarketing #brands #advertising #marketing #programmatic #app #reengagement

Last month, PMW took a trip to SMG and Path to Purchase Institute's Retail Media Summit UK '24 and you guessed it, we spoke all things retail media. For a snapshot of the day, enjoy a moment with Georgia Martin, Partnership Director of Boots Media Group. Georgia defines retail media, outlines what's driving its growth and where it will go in the future. #SMG #P2PI #retailmedia #advertising #performancemarketing

Industry response to Autumn Budget and latest AA/WARC | Google on the future of search and AI | Sirius XM's new data clean room #performancemarketing #advertising #ctv #brand #digital #cookieless #Google #media #SearchGPT

Top 5 performance marketing campaigns this week: From eBay’s immersive festive shopping experience to HM Revenue & Customs’s digital channels campaign, here are this week’s standout performance marketing campaigns. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – King’s Cross launches first Christmas campaign of the season – HMRC raises awareness for digital channels with new campaign – Aston Barclay Vehicle Remarketing appoints IDHL to deliver integrated digital marketing solutions – eBay launches immersive holiday shopping experience in London – LADbible Group and Merman partner with Women's Aid Federation of England to raise awareness against domestic abuse Chrissy Cullen, Neale Horrigan, Neil Martin, Tim Snape, Sean Russell, Sharon Palmer, Kirsty Keoghan, Farah Nazeer, LA Ronayne #performancemarketing #campaigns #advertising #brand hashtag #creative #paidsocial #multichannel #data

As Google’s algorithms evolve, how can integrating brand strategy as the fourth pillar of SEO drive long-term growth? IDHL discusses how a unified approach can help businesses enhance trust, visibility, and engagement, ultimately unlocking greater success in SERPs. Find out more https://bit.ly/4fhd2DK #ad #performancemarketing #partnerships #brands #seo #brandstrategy #growth #googleupdates 

‘Innovate or fall behind’: Industry reflects on the digital banner ad turning 30 The digital banner ad turned 30 last week, with October 27 marking the anniversary of online advertising’s inception. Since that fateful day, online advertising has come a long way, with new digital formats, channels and mediums for brands and advertisers to utilise being introduced almost daily. In the wake of this significant milestone, PMW canvassed the industry for their thoughts on the digital banner ads’ 30th birthday. Read the full reaction via the link in the comments. With insights from: Álvaro Mayol Garrido Taptap Digital Fiona Salmon Mantis Sergii Denysenko MGID Joseph Pamboris Alligator Solutions Anthony Flaccavento Ogury Andrew Mole pubX Alex Stil Verve Loren Berrier Vidmob Sinisa (Siggi) Rakovich Hunch Nick Morgan Vudoo Jason Warner SBS Stephen Upstone LoopMe Marcus Cooper Making Science #performancemarketing #advertising #digital #brand #online

Read our Multimedia Editor Joseph Arthur's latest column via the link in the comments! Free to registered users for 24 hours only, the piece comes to the defence of agencies just as the in-house vs agency vs in-house agency debate reaches a boiling point. #performancemarketing #advertising #brand #agency

Resell me a… modem: Google’s Dyana Najdi takes on PMW’s challenge (in under 10 seconds!) 😱 From polaroid cameras to dial-up internet, many a marketer has taken on PMW’s ‘Resell Me a Pen’ challenge, but whose pitches have packed the most punch? On the latest episode of the Performance Marketing Unlocked podcast, Google’s Managing Director for UKI Advertising, Dyana Najdi, attempts to resell a modem – the old school analogue device for manually connecting your home or office to the internet. Usually guests get 60 seconds to resell their chosen product or service, but Dyana managed to get through her entire pitch in under 10! Watch the pitch below and tell us how you think Dyana did; you can listen to the full podcast episode via the link in the comments. #advertising #performancemarketing #sales #modem #google

OpenAI appoints former Pebble CEO for secret project Also, Heur appoints Director of Business Development, DWS Group appoints Chief Brand Officer, Truthset appoints Exec Vice President, and more. View all of the latest performance marketing people moves via the link in comments. Gabor Cselle OpenAI Visha Kudhail DMA (Data & Marketing Association) UK Sam Wyatt Carolina Malko Max Brookes Florence Ogunyoye Rachel Gardiner One Agency Media One Events UK Ben St. George Heur Oliver (Oli) Saunders DWS Group Gregg Galletta Truthset Maura Lohan Pierson Jenna Watson Robert Cooney Christine DeFazio DAC Jade Raad The Wild by Jungle Tala Cook Think ALT #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #CMO #marketer