Mahfuja Begum Sraboni’s Post

What can ultra luxe beauty can learn from luxury whisky? Check out the insights from Butterfly Cannon strategy director Zoe McGee and brand strategist Emma Ralphs in the latest Cosmetics Business magazine. #ultraluxebeauty

🌟✨ Stepping into the prestigious "mastige" fragrance category? Here are four tips to make your brand stand out: 1️⃣ Exceptional Ingredients: Elevate your fragrance game with rare and high-quality ingredients, setting your scents apart from the rest. 2️⃣ Exquisite Packaging: Luxury is in the details! Invest in sophisticated, eye-catching packaging that embodies the essence of opulence and refinement. 3️⃣ Craftsmanship & Innovation: Blend tradition with innovation. Invest in exceptional craftsmanship and unique scent profiles that captivate and entice. 4️⃣ Exclusive Brand Experience: Curate an exclusive and immersive brand experience. From luxurious boutiques to personalized customer interactions, create an ambiance that exudes luxury. Joining the mastige fragrance category is a journey that demands excellence and exclusivity. Are you ready to redefine luxury in fragrances? 🌹💎 #MastigeFragrances #LuxuryScents #FragranceCategory #PerfumeTips #LuxuryBrand #PrestigeFragrances #PerfumeIndustry #FragranceInnovation #LuxuryPackaging #FragranceCraftsmanship #BeautyForward #IndustryInsights #LuxuryBrandBuilding

🌟✨ Stepping into the prestigious "mastige" fragrance category? Here are four tips to make your brand stand out: 1️⃣ Exceptional Ingredients: Elevate your fragrance game with rare and high-quality ingredients, setting your scents apart from the rest. 2️⃣ Exquisite Packaging: Luxury is in the details! Invest in sophisticated, eye-catching packaging that embodies the essence of opulence and refinement. 3️⃣ Craftsmanship & Innovation: Blend tradition with innovation. Invest in exceptional craftsmanship and unique scent profiles that captivate and entice. 4️⃣ Exclusive Brand Experience: Curate an exclusive and immersive brand experience. From luxurious boutiques to personalized customer interactions, create an ambiance that exudes luxury. Joining the mastige fragrance category is a journey that demands excellence and exclusivity. Are you ready to redefine luxury in fragrances? 🌹💎 #MastigeFragrances #LuxuryScents #FragranceCategory #PerfumeTips #LuxuryBrand #PrestigeFragrances #PerfumeIndustry #FragranceInnovation #LuxuryPackaging #FragranceCraftsmanship #BeautyForward #IndustryInsights #LuxuryBrandBuilding

2024: The Year of Home Fragrances and of Our Rude Collection As we embark on this year, it presents itself as a formidable challenge for home fragrance brands, shaped by the emerging trends set by Generation Z consumers. This digital-native generation is altering the market's dynamics with their focus on sustainability and a preference for authenticity; they embrace things as they are, including their imperfections, and celebrate the notion that being alive is the ultimate gift. These consumers look for products that resonate with these values - products they can trust, feel connected to, and that align with their own principles. The Rude Collection from Estal for home fragrances is our response to these evolving demands. It’s not just sustainable; it features a robust yet delicate glass body that embodies natural elegance and perfect imperfections, mirroring the values that Generation Z holds dear. https://lnkd.in/dbSVV7e7 #packagingdesign #designinspiration #sustainablepackaging #glassbeyondglass #parispackagingweek

Did you know that packaging often outweighs the cost of the fragrance in most perfumes? While the fragrance itself may be less than 5% of the total cost, the packaging tells the real story. Custom solutions from C2L Packaging bring that luxury touch, whether it's a bespoke bottle design or a refined finishing option. Pair this with Le Beau's expertise in crafting premium scents at their French labs, and you’ve got a winning combination for high-quality perfume production. Perfecting your fragrance line isn't just about the scent; it’s about creating a complete sensory experience. With the right partners, you can transform your vision into a high-end product that stands out on the shelf. Want more insights into premium manufacturing strategies? Follow Glass Factory for expert advice on sourcing, production, and beyond. #perfume #luxurypackaging #nogatekeeping

🌟 Big News Alert! 🌟 Let's give it up for our very own Press for Success member and style expert, Maggie Gillette Sowislo! 🎉👏 Today, she's gracing the pages of Real Simple - dishing out insights on the irresistible allure of 'Quiet Luxury' brands. 🛍️💼 Don't miss out on her expert take—check out the feature now! #PressForSuccess #StyleExpert #QuietLuxury

🌟 Big News Alert! 🌟 Let's give it up for our very own Press for Success member and style expert, Maggie Gillette Sowislo! 🎉👏 Today, she's gracing the pages of Real Simple - dishing out insights on the irresistible allure of 'Quiet Luxury' brands. 🛍️💼 Don't miss out on her expert take—check out the feature now! #PressForSuccess #StyleExpert #QuietLuxury

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: "𝗝𝗼 𝗠𝗮𝗹𝗼𝗻𝗲: 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗖𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽" Hey, perfumistas! 👋 I’m 𝗠𝗮𝗿𝘆 “𝗜 𝗜𝗻𝘀𝗽𝗶𝗿𝗲” 𝗘𝘃𝗮𝗻𝘀, your 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝘃𝗲! Let’s delve into 𝗝𝗼 𝗠𝗮𝗹𝗼𝗻𝗲’s journey of transformation! 🌍🌸 From crafting exquisite scents to becoming a global luxury brand, Jo Malone’s success story is a masterclass in elegance and innovation—and the 𝗕.𝗢.𝗟.𝗗. 𝗘𝗹𝗶𝘁𝗲 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 can help you achieve similar groundbreaking results. 🔥💡 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: Jo Malone faced the challenge of standing out in a crowded luxury fragrance market. 𝗕.𝗢.𝗟.𝗗. 𝗘𝗟𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗡𝗦𝗜𝗩𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗘𝗦: 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗰𝗲𝗻𝘁𝘀: Developed distinctive fragrances that combine unexpected ingredients. 𝗘𝗹𝗲𝗴𝗮𝗻𝘁 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴: Offered luxurious packaging that enhances the overall customer experience. 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Crafted a compelling narrative emphasizing craftsmanship and British heritage. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Provided personalized services like bespoke fragrance consultations. 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡: Jo Malone’s focus on quality, storytelling, and personalized experiences led to significant growth and a loyal customer base. 𝗟𝗘𝗦𝗦𝗢𝗡𝗦 𝗙𝗢𝗥 𝗬𝗢𝗨: 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Ensure high-quality products and services to set your brand apart. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: Create an emotional connection with customers through compelling storytelling. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Enhance customer satisfaction with personalized services. Ready to transform your business? Learn more about it here: theboldeliteintensive.com #JoMalone #FragranceSuccess #BusinessScalabilityDetective #RevenueBreakthrough #BOLDEliteIntensive

Paradigmatic changes – A NEW GENERATION DEMANDS NEW STANDARDS Having worked in the field of haute perfumery for many years, I am able to give a very personal assessment of the current changes in this area. As in every area of our lives, every decade is associated with paradigmatic changes. These have a formative effect and give rise to a new generation with changed perceptions and values, which have a decisive influence on lifestyle and consumer behavior. Classic and traditional established brands are coming under pressure and in some cases have been losing up to double-digit percentages. Many brands are no longer able to properly mobilize the younger, social media-savvy public in particular, as they no longer meet the demands placed on them in terms of performance, ecology, sustainability and ethics. This is also the reason why Generation Z must be assigned a higher level of importance in retail. Generation Z differs significantly from previous generations and also has a slightly different perspective on the concept of luxury. Luxury no longer just stands for expensive products or status symbols, but also for experiences, sustainability and social responsibility. Luxury is often associated with things like personal development, self-care, individual expression and the pursuit of authenticity. Products and experiences that tell a story, are handmade, are produced in an environmentally friendly way or come from brands that are committed to social justice and sustainability are seen as luxurious by many in Generation Z. In addition, Generation Z values the experience and the ability to share what they consider upscale or exclusive with others through social media. Access to unique or personalized experiences is perceived as luxurious by many. Overall, it can be said that for Generation Z, luxury is less material and more defined by emotional and ethical values and the ability to have meaningful experiences and make sustainable choices. When we opened Spitzenhaus it was extremely important for our concept to always keep an eye on the paradigmatic changes and to adapt the range to the new standards required. Today we are pleased that Spitzenhaus has been able to establish itself as a true institution for exclusive, restrictively traded, innovative new standard products. Spitzenhaus is regarded as a benchmark in the industry and is considered the beauty business insider tip by a growing number of Spitzenhaus aficionados from all over the world. From the first day on Spitzenhaus was created to better reflect a new set of values and a change in consumer behavior. Of course, and above all, to appeal to a new clientele that no longer feels addressed and picked up by traditional perfumery concepts. Only those in the stationary trade who are able to recognize these current changes and the required standards and anticipate their offer with an appropriate portfolio will be able to count on sustainable growth. GEN Z – FOR PROSPERITY AND SUSTAINABLE GROWTH

Fashion is eating up the #food scene. Whether you're drawn to logo-infused interiors, you're trying to flex and #status signal on socials, or maybe you just want a cup of coffee, #fashion is carving a niche that capitalises on the inherent parallels between #style and gastronomy. Fashion eateries serve a new purpose. There’s more of a draw to visit IRL locations as people munch on banana splits at Gucci, sip on Dom Pérignon at Chanel and lap up Prada’s pistachio tiramisù. The industry is moving beyond the wearable in favour of the experiential as #experiences become fashion's new mantra. #fashionindustry #fashiontrends #foodanddrink #foodandbeverageindustry #foodie #logo #trends #trendanalysis #culturalinsights #substack #newsletter #experiential #gucci #prada #luxuryfashion https://lnkd.in/e_NUCYA4