Gravitate PR’s Post

Ready to master the digital revolution? 🌐💡 Here are 5 strategies for marketing and PR pros to transform outdated practices and thrive in the tech era. #DigitalMarketing #PR

The quest to quantify success in the field of #publicrelations has led to an increased reliance on the power of #analytics. Today, the industry has shifted towards a more empirical and data-driven approach to measuring the impact of #communication strategies https://lnkd.in/e3J2XNDt

Public relations is essential for the success of any marketing agency. The ability to create engaging press releases quickly can have a substantial impact on your effectiveness and reputation in the competitive marketing industry. In a world where information spreads rapidly, a thoughtfully written press release can capture attention and generate buzz, making it an important tool for any publicist. By using Robotic Marketer to create your PR press releases, publicists can improve their approach to campaigns. This innovative platform simplifies the process of creating press releases, allowing professionals to focus more on strategic thinking and less on the finer details. With its advanced capabilities, Robotic Marketer helps publicists produce high-quality content that resonates with their audience while saving valuable time. #RoboticMarketer #Marketing #MarketingStrategy https://lnkd.in/g64smZ4k

A timely, well-crafted, easy-to-read news digests offer a big hand to your C-Suite and executive teams. Creating news digests is challenging and it grows exponentially with larger organizations and public companies with huge profiles and a long list of competitors. So, every PR must opt for a media monitoring firm for their daily monitoring and digest creation, and these news digests curated by analysts always help your entire PR and communications team gain a competitive edge. Read More: https://lnkd.in/guGxyWcX www.digimentresearch.com #mediamonitoring #pr #prpros #publicrelations #monitoring #corpcomms #comms #corporatecommunications #brand #analytics #mediaresearch #prmeasurement #mediaintelligence #mediaanalysis #mediaanalytics #monitoringsolutions #marketing #HumanAugmentedAI #HumanAugmented #ai #reputation #reputationmanagement

How do you measure digital, social and/or PR success? The number of metrics we can track across any given campaign or piece of content means there’s so much we can report on – but the key thing is to not be swayed by the vanity numbers, but focus on those that are most relevant to the original campaign objective and the client: https://lnkd.in/eXnEFcnp #PR #Insight #Metrics #VanityMetrics

As we step into another innovative year in public relations, a Forbes Communications Council article has highlighted several key trends for 2024. These include: ♦ The rise of AI and automation in PR tasks ♦ Ongoing industry consolidation and the blending of PR and digital marketing strategies ♦ The increasing importance of data-driven storytelling ♦ The need for purpose-driven communication and crisis management How do you think these trends will impact our industry, and what strategies are you considering to adapt to these changes? 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/eYt2zMTf

When planning PR campaigns, you want to see data, but not all metrics are as easily tracked as others. Certain metrics are more straightforward, while others can be a bit more challenging to quantify. Despite the challenges, there are tools and methods that can be implemented to help measure success. Here are five key metrics to help measure PR success. 1. Media Coverage Analysis 2. Unique Visitors 3. Competitor Analysis 4. Sentiment Analysis 5. Media Outlet Tier #JMGPR #PRmetrics #PRmeasurement #PRsuccess #publicrelations #digitalPR #communication #marketing #DataDrivenPR Check out Jenna Guarneri's latest Forbes article: https://lnkd.in/g8Ti3bpW

Give me an opportunity to talk about B2B PR and I'm all in! Thank you to Evan Kirstel B2B TechFluencer for having me on to talk about how PR can help business-to-business companies build, maintain and protect their reputations. We also chatted about my book, B2B PR That Gets Results. Thanks again, Evan! #B2Bmarketing #B2BPR

PR isn’t just about landing a certain number of media placements. Vanity metrics don’t drive revenue. What drives key performance indicators across the organization and delivers strong ROI in any economy? A smart, comprehensive and integrated PR program. Before you go cutting PR entirely, consider a tailored program to maximize the value of your budget. Read More: https://lnkd.in/gQ2VCU6m www.digimentresearch.com #mediamonitoring #pr #prpros #publicrelations #monitoring #corpcomms #comms #corporatecommunications #brand #analytics #mediaresearch #prmeasurement #mediaintelligence #mediaanalysis #mediaanalytics #monitoringsolutions #marketing #HumanAugmentedAI #HumanAugmented #ai #reputation #reputationmanagement

Pitching to media is an important part of the everyday job of #CorporateCommunication professionals. Ever wondered why you are not getting the replies you had hoped for? It's because journalists are swampedin pitches! According to Fractl, 47% of journalists receive more than 50 pitches per week. That's 10(!) per work day and even >1 per hour when you consider a 40 hour work week. So, it's crucial to stand out. Read some insights in the post below: