GRAZIA EQUITY’s Post

Dive Deep into Hyper-Personalization at OMR 2024! Ready to unlock the secrets of hyper-personalized marketing? Join us for our exclusive Masterclass at OMR Festival 2024 (https://lnkd.in/exunPymT): "From Mass to Me Marketing: The Future of Brand Experience." Date: May 7th, 4:30 PM to 6:00 PM Location: OMR Festival, Hamburg, Track 17, B4 Why Attend? • Learn from the Best: Get insights from industry leaders at Lipton Ice Tea, PepsiCo, Erazer, and Meta. • Real-World Case Studies: See how these brands are crushing omnichannel personalization. • Actionable Strategies: Discover tactics for using zero-party, first-party data, and AI to personalize experiences. • Boost Your Marketing Game: Learn how to create engaging interactions that resonate with every customer. Space is Limited! Here's How to Apply: 1. Grab Your OMR Ticket: Secure your access to the festival. 2. Link it to Your myOMR Account: Use the "Link ticket" button in your ticket email. 3. Apply for the Masterclass: Head to the OMR applicant tool and apply for the Davies Meyer session (May 7th, 4:30 PM - 6:00 PM). Applications close April 24th! 4. Hear from Us by April 30th: We'll notify you if you've secured a seat. Don't miss this chance to level up your marketing skills! We're excited to (hopefully) see you there! #OMR24 #HyperPersonalization #MarketingStrategy #BrandExperience #DigitalMarketing #AIinMarketing #CustomerEngagement

More than slightly proud this morning on the Eurostar to London (possibly also still a bit hyped up from seeing the light in my daughters’ eyes at the Olivia Rodrigo show last night in Antwerp) …want to share what today looks like across Bump Ali and Malte filming today with Novartis EU. Ali buckling down in ways that really only she can, on our ongoing work with PepsiCo and Novartis Belux. Malte finding time to share (on slack but soon in the wider world) how he sees bump in kind of documentary short while prepping to help our friends at Rud Pedersen. Arnoud in the field making policy experiential plans with ACEA, and advancing policy experiences for Meta, Europen and Chiesi in partnership with Growth Inc Habib kicking off his trademark Media Strategy Sprint with 25+ at the EEB and leading on the front end of the deck with our experiential collab with ICFG, ACEA and Europen. Koen and Lumawig knocking together the most beautiful version of FoodDrinkEurope’s IdeasFest to date, fine tuning sketches for tomorrow re: an experience for EuroCommmerce - all while firming up our policy experience day on 6 June (4 spots left in pm session) Michael and I filming with the Gilead Sciences team in London where we’ll also spend the evening with our long-standing partners and actual friends at FTI. There is no higher message here. I am just so happy about this and you know I like to convert emotions to fairly emotionless words on this website. This is kind of a “professional air hug post” which obviously is a thing that is vastly less cringeworthy than a “rise and grind/look how busy we are” post because obviously I would never post such a thing haha 🙏

🍻 Oktoberfest: MKG Consulting reports Strong Perfomance in 2024. Thanks to our German partners who actively contribute to the MKG Consulting database, we’re able to report an impressive performance in terms of both occupancy and ADR, with ADR being the main driver, during #Oktoberfest. This resulted in an overall 14.4% increase in RevPAR compared to the previous year. 📈 Oktoberfest, known as “#Wiesn ,” performed well in terms of both occupancy and ADR. During the second week, Wednesday showed slight weakness, but this was offset by a strong Sunday. EXPO REAL (Messe München), which started on the last Sunday of Oktoberfest and ran through Tuesday this year, performed exceptionally well compared to last year. The event delivered above-average results for both occupancy and ADR, resulting in an impressive 36% increase in RevPAR over the same period in 2023. Investment opportunities, emerging trends, insights from our Braintrusts… stay tuned to the latest MKG Consulting data and reports to keep you ahead of the curve.

Shaping the future together

I'm not ready for everything that's coming Let me be honest... I’m totally lying. The next few months for me and Selectio Pacific LTD are packed with: - Trips to China – Because why not visit the heart of manufacturing again and again? - Hong Kong – November and January, here I come! Ready for the show, the clients, and the opportunities. Hong Kong Trade Development Council - New York Toy Fair – March 1 – 4, 2025 . The city that never sleeps... and neither will I, with all the meetings and new projects lined up. The Toy Association Nuremberg Toy Fair –  Tuesday, 28 January to Saturday, 1 February 2025. Another toy fair? Yes, please. Spielwarenmesse eG And let’s not forget: - Exhibitions and presentations – So many products, so little time. - New partnerships and sales – Because expanding is the name of the game. - Brand-new projects – New markets, new strategies, and new ways to get ahead. Am I actually ready? 100%. At least, that’s what it feels like when I look at the calendar: - China - Hong Kong - New York - Nuremberg - Mexico, Brazil, Chile, Peru, Colombia, and more!!! Toy exhibitions, back-to-back meetings, and deals waiting to be made. But let’s be real—I’m more than ready. These months are about bringing ideas to life and expanding into new markets. From meeting clients to showcasing new products, there’s so much to look forward to. The next months will be a nonstop journey, full of growth and opportunity. Let’s make it happen! So, even though I say I'm "not ready"... You better believe, I'm more than ready for everything coming my way.

This was again a great corporate challenge in our joint course “Strategic Marketing and Branding”. We are so proud! A big THANKS for all your commitment goes to our students, the advisors Sarah Schwarz and Ursula Scholl-Grissemann and of course to our company partner Interspar Markt. #servicemanagement #uibk #interspar #marketing #branding #companyproject #studentproject

🚀 Witness the Future of Shopping with #KettyBot!! 🚀 We are thrilled to see our KettyBot featured in Red Band's latest brand video at REWE. 🌟 In this exciting collaboration, KettyBot plays a crucial role in enhancing customer engagement and product marketing. By interacting with shoppers and seamlessly guiding them to the product shelves, KettyBot makes the shopping experience not only efficient but also delightful. A big thank you to Red Band and REWE for this incredible opportunity to showcase how AI and robotics can transform #retail environments. Check out the video to see KettyBot in action! #PuduRobotics #PUDU #KettyBot #RedBand #RetailInnovation #AI #Robotics #SmartRetail #Shopping

In today's #OnlineRetail landscape, success hinges on understanding customers like never before. It's not just about products; it's about crafting unforgettable #CustomerExperience! 🌟 By prioritizing customer needs over price, online businesses can forge lasting connections and stand out in a crowded market.

At Berrylife, we're committed to protecting our planet 🌍 and operate under a policy of sustainable development. This commitment leads us to focus on events where we can work closely with our partners. By doing so, we can plan logistics in advance and organize collective transport 🚚, optimizing our carbon footprint. In practice, this means we focus on ensuring that truck trailers are optimally loaded. For instance, if an event is 40 days away, and we have one full trailer and another half-filled, we seek additional clients to fill the remaining space 📦 This approach allows us to maximize space efficiency, for example, we know a half-trailer can accommodate a booth of 50-60 m2, and we won't accept orders for larger booths once we're at capacity. This strategy helps us avoid situations where we have to send vans for individual booths, which are reserved for our regular customers. Our order acquisition process is designed to be optimal in terms of sustainable transport and resource utilization. We encourage you to send us your brief. We will respond within 24 hours to let you know if we can accommodate your booth. Together, let's take care of our planet 🤝. Below are the events until the end of spring where we are present and still have available production capacities and loading spaces. April-May: Techtextil, April 23-26.2024, Frankfurt, Germany Eurocis, April 27-29.2024, Düsseldorf, Germany Intersolar Europe, June 18-21.2024, Munich, Germany, Power & Energy Interclean, May 14-17.2024, RAI Amsterdam, Netherlands Breakbulk, May 21-23. 2024, Rotterdam, Netherlands Plastpol, May 21-24.2024, Kielce, Poland Wod-Kan, May 27-29.2024, Bydgoszcz, Poland Kongres PTD, May 23-25.2024, Warsaw, Poland Interzoo, May 7-10.2024, Nuremberg, Germany PLMA, May 28-29.2024 Amsterdam, Netherlands IOTSWC, May 21-23.2024, Barcelona, Spain IFAT, May 13-17.2024, Munich, Germany Your involvement can make a significant difference. Join us in making your next event not only successful but also environmentally friendly. . . . #berrylife #tradefair #booth #LED

As is always the case on Thursdays, this week we are once again looking back into Koelnmesse’s past. 🕰️💫 This time we’re taking a look at the period between 1934 and 1943 – the darkest chapter in the company’s history. After the National Socialists came to power, Nazis were appointed to management positions at the trade fair organisation. As a result, propaganda events were organised in the Rheinhallen, including the "Braune Messe – Deutsche Woche" ("Brown Trade Fair – German Week"). During the Second World War, the trade fair grounds were misused as a camp for victims of National Socialist persecution. At times, the facilities were used as a subcamp. The founder of Koelnmesse, Konrad Adenauer, was also imprisoned here and was only able to survive due to a great stroke of luck. At this point, we would like to emphasise that whilst we report transparently about the history of Koelnmesse, we explicitly distance ourselves from any extremist and anti-democratic tendencies. As an international company and centre for world trade, we are committed to solidarity, openness and tolerance. We are built on and continue to work towards securing open-minded collaboration between industries, countries and cultures. 🌍🤝 📸: Koelnmesse GmbH / Maxi Uellendahl #koelnmesse #koelnmesseconnects #anniversary #tbt