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♻️☕ STARBUCKS TO LEAD CITY-WIDE REUSABLE CUP PROJECT IN CALIFORNIA More than 30 eateries, including Starbucks, KFC, Dunkin', Burger King and Peet's Coffee, have collaborated on a first-of-its-kind reusable cup pilot in the city of Petaluma in California. The trial will be led by the Center for the Circular Economy at Closed Loop Partners, which convenes the NextGen Consortium, a project co-founded by Starbucks and McDonald's that is on a mission to overhaul single-use food packaging and drive reuse. It counts The Coca-Cola Company and PepsiCo as sector lead partners. How does the reusable cup project work? Starting on August 5, when customers order a takeaway latte at one of eight participating Starbucks stores in Petaluma, or a Coke at Burger King, for the duration of the trial, they’ll be served the drink in the purple cups branded ‘Sip, Return, Repeat’ for free. Once they’re done with the beverage, they can return it to one of more than 60 collection points spread across participating businesses and public spaces in Petaluma. They don’t need to wash these, or even remove the straw or lid – that’ll be taken care of at the next step. If they take the cup home, they can also schedule a pickup. The initiative is designed to make reuse as easy as throwing a single-use cup for customers. After the cups are returned, they’re collected, professionally washed and sanitised, and returned to stores for further use by reusable packaging solutions company Muuse. Any cups found to be unfit for reuse will be recycled locally. Over the next three months, the initiative will collect baseline data to measure customer participation and the climate impact of offering reusables as the default choice, with an eye on whether the model can viably be scaled. Read the full article for more information on this new initiative: https://lnkd.in/eedX2ctf #GreenQueen #circulareconomy #packaging #sustainability #plastic #pollution

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We can't wait to see the impact this project has on reducing waste and scaling reusable solutions in Petaluma and beyond!

Jonathan Tostevin

CEO, Muuse | Circular Economy | Reuse | Strategy & Operations | eMBA candidate Jan 2025

3mo

Thanks for sharing! It’s going to be a fun project !

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