Greg Kupfner’s Post

In the current global media scene, TV advertising remains a pivotal force for engaging with audiences far and wide. 🌐✨ 📺 Do you know the global investment in TV ads and the amount of money this service generates internationally? Find out these and other interesting data about TV advertisement in our video! 👇 #TVAdvertising #GlobalReach #AdvertisingInvestment #TelevisionCommercials #MediaStrategy #TV #MediaPlanning #TVAds #Advertising #MarketingStrategy #MediaBuying #Anima 

Discover the power of TV advertising and how it can effectively reach your target audience. Watch Nicola McLoughlin's insightful video on TV advertising effectiveness: @learningmole

Get to Know: Contextual TV – connect with your audiences interests on every screen. 📺 Contextual TV tackles advertisers' challenges in the #CTV landscape, delivering high-performing, privacy-compliant campaigns by bridging the gap between the open web & connected TV. Press play for #ContextualTV: https://hubs.li/Q02rhtVN0 #ContextualAdvertising #Advertisers #PressPlayForContextualTV

Advanced television advertising has grown in popularity as advertisers are able to better target individual viewers with personalized messaging. We partner with advanced television players by offering our privacy-safe data and identity capabilities to enhance the way we connect with consumers across TV platforms. Learn more about how we partner to improve advertising across advanced television, here: https://lnkd.in/dYYx25Ba #TVTargeting #AdvancedTV #ConnectedTV #TVAdvertising #AdTech

Successfully completed the Thinkbox TV Masters 📺 The course has been so insightful, giving a brilliant overview of the world of TV advertising, planning and buying. It includes so many great examples of research from across the industry highlighting the power of TV and why it should be an essential part of media plans. #TVMasters #Thinkbox #Advertising #Media

Last night, I had an idea about how we interact with TV. I noticed that the ads can be abrupt and disruptive. So, I came up with the concept of an **intelligent advertisement muting feature** that automatically mutes the volume during TV advertisements. This feature has several benefits, including minimizing interruptions and creating a more seamless transition between content and advertisements. The TV will automatically unmute once the advertisement ends. Do you also feel the same way? 😊 #TV #innovation #advertisement #viewers #technology

Which businesses can benefit from TV Attribution? Any business that invests in TV advertising, regardless of size or industry, can measure success with our TV attribution solutions for direct response campaigns. Discover now! #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning

We continue to demystify addressable advertising by focusing on CTV and how it fits into an overall approach to targeted advertising. Richard Brant, Chris Keenan, and Michael Smith chat about the current state of CTV and what the future holds for this promising market. 📺 Watch the full webinar now: https://lnkd.in/dPKpPWHc #CTV #webinar #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #broadcast #OTT

The following media channels experienced their strongest month of US ad spend investment in February 2024, tracking all the way back to 2017: 1️⃣ Display 2️⃣ Digital Video 3️⃣ Digital Audio 4️⃣ Search Meanwhile, linear TV, the largest media channel, declined 7 percent year over year, hitting a historical low. #MediaChannels #MediaChannels2024 #DigitalMedia #TraditionalMedia #LinearTV #AdSpend #AdSpend2024 #GuidelineData #MediaIntelligence

"🌟 Embrace the Future of Advertising with CTV 📺 Ready to transform your marketing efforts? Dive into the world of Connected TV advertising and unlock a wealth of opportunities for your brand. Discover the future of digital advertising today! #CTV #AdvertisingRevolution #connectedtv #intellectscoop