Guideline’s Post

Uncover a newly popularized way of enhancing TV advertising strategies in this edition of #TheRelevance. #ctv #broadcast #advertising #digital #marketing

Get to Know: Contextual TV – connect with your audiences interests on every screen. 📺 Contextual TV tackles advertisers' challenges in the #CTV landscape, delivering high-performing, privacy-compliant campaigns by bridging the gap between the open web & connected TV. Press play for #ContextualTV: https://hubs.li/Q02rhtVN0 #ContextualAdvertising #Advertisers #PressPlayForContextualTV

Ever listened to a song on repeat? How long did it take for you to get sick of it? Ads are the same way, which is why our Connected TV team manages display frequency, to prevent viewers from seeing your ad to the point they get fed up and tune it out. #digitalmarketing

This weeks #FridayFinding is all about how we feel when watching adverts. What makes an advert memorable or emotive? According to our research in collaboration with System1, putting it on the TV is a great starting point! Read the full report to learn more about the emotive response that addressable TV ads evoke and what impact that has on business growth. #TVAdvertising #Addressable #Research #System1

Happening TOMORROW! Log on with WIRe and the Netquest team to uncover the impact of TV ads on behavior via a recent study performed in the Mexican market. Their findings will offer intriguing glimpses into the complexities of advertising effectiveness. Learn more and register: https://bit.ly/4468ZWd #WomeninResearch #MRX #MarketResearch #ConsumerBehavior #Advertising

Last night, I had an idea about how we interact with TV. I noticed that the ads can be abrupt and disruptive. So, I came up with the concept of an **intelligent advertisement muting feature** that automatically mutes the volume during TV advertisements. This feature has several benefits, including minimizing interruptions and creating a more seamless transition between content and advertisements. The TV will automatically unmute once the advertisement ends. Do you also feel the same way? 😊 #TV #innovation #advertisement #viewers #technology

Check out the in depth Advanced TV coverage of the recently released ARF Attention Measurement Validation Initiative Phase 1 report: https://ow.ly/t7O950PUJ9v #advertising #advertisingresearch #media #attentionmeasurement #attentionmetrics #tvadvertising #biometrics #the_ARF

Hyper-local personalization is fueling game-changing revenue streams for broadcasters. LTN’s Roger Franklin spotlights how technology innovation is re-shaping broadcast advertising and unlocking new consumer experiences. https://lnkd.in/eyHY_TFD #TVadvertising #addressableadvertising #LTN

🎙️ #Comcast ad boss on the double standards between #TV and #digital #media #VideoAdvertising #CTV #VOD #AddressableTV #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

Join Hub A3 for Samsung Ads session on ‘Breaking down silos - How brands can capitalise on the new data rich TV landscape to opitimse their total TV strategy’ #Media360