Covering Exclusive News About the Business Side of Reproductive Medicine and Building the Trade Media Outlet Behind It
💡 Every sponsor should do their features like how Embie Clinic did with Mark Amols, MD and Elizabeth Lee, B.Sc., R.N. 1. Build a product from both the #ivf patient and the #fertilityclinic’s point of view (and lab) 2. Make it good enough until at least a couple people love, not like, it 3. Send those people onto the podcast, without you 4. Let them open up the product (demo, offering, value proposition service) and share what problems it solves for them—not what you like about it 5. Don’t edit out my skepticism. It’s healthy, and impersonal: it’s insanely hard to provide value in the marketplace and I want to see how you’re struggling to do so. — Ravid Israel Josh Gottesman
In a moment that feels both exhilarating and humbling and to be honest a bit terrifying - I relinquished control and let people I deeply admire talk behind my back about Embie Clinic on a widely respected fertility industry podcast. Leading up to the release I questioned the decision - it would have been easier to do the podcast ourselves, self promote and drive the narrative of the conversation to make things look perfect. BUT, I trust that the platform we’ve built - from patient app to now a full clinical operating system - will change the experience for fertility clinics and patients alike. Getting here was anything but straightforward. It demanded some pivoting and immersing ourselves completely into the world of clinic operations, learning every nuance and challenge care teams face while integrating the already profound and deep understanding Embie had of the patient's journey. So what did they say? You’ll have to tune in and listen or watch for yourself. Links in the first comment. Thanks to Inside Reproductive Health Podcast , Griffin Jones , Elizabeth Lee, B.Sc., R.N. and Mark Amols, MD for the insightful conversation. Shout out to the team that makes the vision a reality: Josh Gottesman Dana Averbuch Ari Zellner Moran Zivoni Shirli Di-Castro Shashua Ido Yohanan Gabrielle Heilman
CPO at Embie, #femtech #fertility #ivf
6moThank you for the opportunity to showcase Embie!