The future of influencer marketing? It's community-driven. 👀 Here's a big trend we've been seeing: The rise of platforms like Discord, Geneva, and Substack shows that creators and fans crave more intimate, curated spaces to connect beyond the noise of public feeds. They want to build deeper relationships, share their real experiences directly with fans, and get that feeling of "I found my people." That deeper sense of belonging goes way beyond the surface-level engagement of many social media platforms today. What does this mean for influencer marketing platforms? Questions we've been asking ourselves at GRIN: → How can we identify "right-fit" brands creators should collab with? → How can we personalize creator <> fan interactions at scale? → How can we identify & connect influencers with their fans? → How can we help creators launch an owned media strategy? → How can creators get better audience insights with AI? The future of the creator economy isn't just about reaching the biggest audience. It's about creating the most engaged and loyal one. And that starts with putting community at the heart of everything you create. -- 👋 P.S. Follow GRIN for more creator content. Liked this? ♻️ Repost to share!
The future of marketing has always been company first, the consumer has always been the first goal to succeed and if the consumers enjoy the product therefore it was a need, in a society that we can't reinvent the wheel, it given us another challenge that others don't grasp, that is creativity. Consumers constantly want something that is never too business based, but a human based.
The future of marketing will be through customers. Reach Social allows any company of any size to recruit, track, and manage 1,000's of their customers to create word-of-mouth buzz on social media about their favorite products in exchange for cash. Launching soon!
There's a reason customer testimonials work Customers want to hear from other customers
Fantastic insights on the evolution of influencer marketing towards community-centric platforms! Tools like AI/ML can deeply personalize and enhance creator-fan interactions, truly revolutionizing engagement strategies. For more on transformative digital solutions, follow Phoenix Digital Technologies.
Well said! We are following the same philosophy.
Substack exists in an era of combating the lies and propaganda of global ownership and therefore influence in msm. Only those mindlessly hooked in mass formation psychosis remain plugged in to the propaganda machine.
The shift towards community-driven influencer marketing is truly groundbreaking. Emphasizing meaningful connections over mere visibility will undoubtedly reshape the industry. Your insights resonate deeply, and prompt reflection on fostering genuine engagement in a digital age.
the best marketing: a happy customer h/t Tyler Smith