The future of social? Creators. Not companies. People want to follow people 👇 ✈️ Virgin 250k followers 47 engagements VS 🙋♂️ Richard Branson 19M followers 5,280 engagements But it goes beyond just social media engagement. Our research shows that creators are now central to every phase of the modern buyer journey: 1️⃣ Discovery: TikTok is now the most popular platform for Gen Z to discover new products, outpacing traditional search engines. 2️⃣ Consideration: Reviews on social media have the strongest influence on consumers' purchase decisions, with 66% of Gen Z watching social media reviews before buying. 3️⃣ Purchase: 67.8% of shoppers have purchased a product directly through a social media app. 📌 The data is clear: You need to meet people where they're at. With the content they want and expect on social. More often than not? That's creator-led content. At every stage of your marketing funnel. From awareness to purchase and expansion.
Mark P. Jung
2mo
People want to follow people ✌
Ibrahim Alrumaih
2mo
While creators are vital, it's important to note that Virgin's engagement rate is actually higher when compared to its follower count. This means Virgin, despite having fewer followers, is driving stronger interaction per follower, showing that the quality of engagement often matters more than sheer numbers.
Amanda Paterson
2mo
💯 I've used the Richard Branson and Virgin example to help energy executives understand that LinkedIn is NOT a waste of their time. People are intrigued at what a CEO's day looks like. Personal posts are an opportunity to showcase the culture you've built, the results your team can generate, and recruit the best in the business through mentorship.
Owen Healy
2mo
I feel like most companies aren't embracing the fact that people are more likely to believe people than brands hence why companies should be encouraging and incentiving their employees to be social champions
Eshan Joshi
1mo
Creating a voice for yourself, is creating a voice for your company. It's easy to build credbility for a person than a company!
Dr. Maulik Vyas
2mo
Sad. To seek attention and make accounts popular, only memes and reels work today.
Awais Shah
2mo
This is one thing for which I give credit to AI. People want more UCGs and human content.
Rafael Buchli
2mo
Amazing post to illustrate the power of creators and personal brands.
Show some personality and have fun 🤩
TikTok = the new Google h/t Paul Black