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The future of social? Creators. Not companies. People want to follow people 👇 ✈️ Virgin 250k followers 47 engagements VS 🙋♂️ Richard Branson 19M followers 5,280 engagements But it goes beyond just social media engagement. Our research shows that creators are now central to every phase of the modern buyer journey: 1️⃣ Discovery: TikTok is now the most popular platform for Gen Z to discover new products, outpacing traditional search engines. 2️⃣ Consideration: Reviews on social media have the strongest influence on consumers' purchase decisions, with 66% of Gen Z watching social media reviews before buying. 3️⃣ Purchase: 67.8% of shoppers have purchased a product directly through a social media app. 📌 The data is clear: You need to meet people where they're at. With the content they want and expect on social. More often than not? That's creator-led content. At every stage of your marketing funnel. From awareness to purchase and expansion.

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TikTok = the new Google h/t Paul Black

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Mark P. Jung

Become a Top 1% LinkedIn Authority. AuthorityB2B.com → Get 1M to 4M+ organic impressions every month to your ideal customers on LinkedIn.

2mo

People want to follow people ✌

Ibrahim Alrumaih

Marketing & Communications Strategist

2mo

While creators are vital, it's important to note that Virgin's engagement rate is actually higher when compared to its follower count. This means Virgin, despite having fewer followers, is driving stronger interaction per follower, showing that the quality of engagement often matters more than sheer numbers.

Amanda Paterson

Energy Services & Industrial Marketer; Graphic Design & LinkedIn Consultant; Trainer for Industrial Administrators

2mo

💯 I've used the Richard Branson and Virgin example to help energy executives understand that LinkedIn is NOT a waste of their time. People are intrigued at what a CEO's day looks like. Personal posts are an opportunity to showcase the culture you've built, the results your team can generate, and recruit the best in the business through mentorship.

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Owen Healy

Owen Healy Blockchain Talent (100+ Hires, 30+ Countries)

2mo

I feel like most companies aren't embracing the fact that people are more likely to believe people than brands hence why companies should be encouraging and incentiving their employees to be social champions

Eshan Joshi

Traveller | Marketer | Ex Head of Marketing at Zostel. Here to share my knowledge about, marketing, travel, content creation & creator economy.

1mo

Creating a voice for yourself, is creating a voice for your company. It's easy to build credbility for a person than a company!

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Dr. Maulik Vyas

An AI Warner-turned-Author of the First Tech Thriller on IoT & AI | Copy and Content Writer | Story Sketcher

2mo

Sad. To seek attention and make accounts popular, only memes and reels work today.

Awais Shah

Interviewed 100+ VPs, Directors, and Marketo Experts | Creating a C-level Report on RevOps, MOPs and Marketo | Working with a Bronze Adobe Marketo agency

2mo

This is one thing for which I give credit to AI. People want more UCGs and human content.

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Rafael Buchli

Connecting brands with communities through advocacy I Employee Ambassadors & Personal Branding

2mo

Amazing post to illustrate the power of creators and personal brands.

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Show some personality and have fun 🤩

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