GRIN’s Post

Are you still watching the Golden Globes and do you really care? Years ago who was on the red carpet, what they were wearing, who was hosting, every detail mattered. It inspired designs for the rest of the year whether in fashion, digital, and yes even packaging. Today with shortening attention spans, this drawn out back patting tends to attract more yawns than applause. We just want the highlights. If creatives and consumers have evolved past awards shows, where are we finding inspiration these days? Tiktok Reels (basically repurposed TikTok) New media, WWD PENTAWARDS The Business of Fashion Podcasts And even getting back out in the real world with flea markets, art fairs, and garage sales. Did you watch the golden globes, did you do it without another device in your hand? #newmedia #awards #design #inspiration #creative

Not every trend fits your brand identity 🌪 It’s important you find the balance between creating immersive experiences and staying true to your brand. In the latest episode of The Phygital Lab by HYPERVSN, the founders of WindowsWear (JON HARARI, Raul Tovar) highlight a fashion brand that used innovative activations to gain relevance, drive engagement and breathe new life into their brand. Watch the full episode for more insights and real-world examples via our link in the comments! 🗣️

The Row’s no-phone show is pulling more attention than other fully-instagrammed displays at #ParisFashionWeek !!! The New York Times chief fashion critic expressed disappointment on X: “I don’t feel that taking some pictures interferes with my ability to fully consider what I am seeing. And I think I am grown up enough to decide that for myself.” For me - that’s not what this was about. The Row’s whole identity is a sophisticated enigmatism. Giving the collection the ability to only be shown only through the lens of their choosing is an incredible act of artistry in an industry that bases success on the praise of instant digital creation. Now the clothes have the opportunity to be judged solely on themselves. Of course this has sparked a conversation (and controversy) on elitism and accessibility to fashion. There’s no question digital sharing has opened opportunities for people to experience brands that are out of their price point. The interesting thing here is: If any other brand did this, I’d push for at least some form of digital sharing — like an official live stream (even published the day after the show). But it being The Row changes that. You can’t interact with just The Rows brand. The core of The Row’s brand identity is their craftsmanship - created with a rebelliously stern attention to detail. “People online have a stronger relationship with the symbolic connotation of The Row’s work than with the quality of craftsmanship (ironically),” Fashion theorist Rian Phin wrote on Threads. “So their priority is enforcing these rules of exclusivity and elitism to uphold what they believe to be the brand’s identity.” So, in the spirit of uploading that brand identity (that the online-only audience is so attached to), they closed the relationship with that online-only audience. The brand demands to be experienced alongside the tangible experience of the craftsmanship - without that, The Row is not The Row. To me, this changes the intention of the no phone show to a dedicated pursuit of “be something to someone, not everything to everyone.” #TheRow #nophonefashionshow #AW24 #fashionnews #goodbranding

Creators are taking the FROW at NYFW to the next level with unexpected POVs! From Nara Smith vlogging the day that she saw her husband, Lucky Blue Smith, walking the Ralph Lauren runway for the first time since their wedding, to Kit Price and Callum Harris giving us a front-row GoPro experience with live commentary at Tommy Hilfiger’s Ferry show—creators are redefining what it means to be part of Fashion Week. These fresh perspectives are not just content; they’re reshaping the fashion narrative, making it more personal, interactive, and relatable. It’s an exciting time to see how creators are bridging the gap between fashion and everyday culture, bringing high fashion into the hands of millions in a way that feels authentic and engaging. At MYTHOSMKRS, we’re all about exploring these cultural shifts and what they mean for brands and communities. If you're curious about how to harness the power of creators to drive engagement and build lasting communities, join us for our upcoming webinar, "Engineering Virality & Building Communities: The Blueprint for Success." 🗓️ Date: Thursday, September 19th ⏰ Time: 14:00 BST / 9:00 EST / 17:00 GST 🎟️ Register Now: https://lnkd.in/eEPcADfp Let’s dive into the future of content and culture-driven marketing together. #NYFW #Creators #FashionWeek #MarketingStrategy #CommunityBuilding #MYTHOSMKRS #Webinar #Culture #Content

The Evolution of Modelling: From Runways to Social Media Stars! 🌟 Hey fashion lovers and aspiring models! 📸✨ Let’s take a stylish stroll down memory lane and answer the question how the modelling industry has transformed from classic runways to the dynamic world of social media stardom! 💃📱 Once upon a time, the runway was the ultimate stage where models strutted their stuff and made headlines. Fast forward to today, and it’s all about the gram, TikTok, and YouTube! 🎥💖 Social media has revolutionized how models connect with their fans and showcase their talent. It's not just about walking the runway anymore—it's about creating killer content, collaborating with brands, and building a personal brand that stands out in the digital world! 🌍✨ Gone are the days when getting noticed meant flying to fashion capitals. Now, a stunning Instagram feed or viral TikTok can catapult you into the spotlight! 🌟📸 Whether it’s showcasing your latest looks, sharing behind-the-scenes moments, or engaging with your followers, social media is your runway to fame! So, whether you’re a seasoned pro or just starting out, the digital stage lets your unique style shine. Who knows? Your next big break might just be a hashtag away! 💫🔥 #ModelingEvolution #SocialMediaStars #FashionRevolution #FromRunwaysToInstagram #ModelLife #FashionForward #DigitalGlam #ModelingJourney

Let's talk about fast fashion hijacking alternative culture. Picture this: mums rocking Nirvana tees on school runs, blissfully unaware of who Kurt Cobain is and under the impression that "smells like teen spirit" is nickname for Mad Dog 20/20. It's almost like seeing a priest wearing a cradle of filth t-shirt – but hey, as long as the label is cool, right? 🤷♂️ Fast fashion seems to be on a cultural hijacking spree, repackaging symbols of subcultures and selling them to the masses. But where do we draw the line between appreciating a culture and outright exploiting it? Sure, it’s easy to see the humour in this—like your dad trying to use TikTok lingo. But from a brand marketing perspective, this trend raises some eyebrow-raising questions about authenticity and brand identity. As brands, do we: - Jump on the Bandwagon: Because hey, if everyone’s doing it, why not? - Stay Authentic: Sticking to our roots and respecting the cultures we draw inspiration from. - Create a New Narrative: Finding a balance between trends and authenticity, and maybe even educating our consumers along the way. So, next time you see a punk rock tee on someone who thinks the Ramones is a pizza place, take a moment to ponder: Are we celebrating these unique genres or just cashing in on it? #brand #marketing #storytelling

Brand color psychology is the study of how colors influence consumer perceptions and behavior, often playing a crucial role in brand identity. Different colors evoke specific emotions and associations, which can affect how people view and interact with a brand. Here's a general guide to what some common colors convey in branding: Black •⁠ ⁠Emotions: Power, elegance, sophistication, modernity •⁠ ⁠Brand Examples: Chanel, Nike Green •⁠ ⁠Emotions: Growth, health, serenity, sustainability •⁠ ⁠Brand Examples: Starbucks, Whole Foods Yellow •⁠ ⁠Emotions: Happiness, optimism, warmth, friendliness •⁠ ⁠Brand Examples: McDonald’s, IKEA Blue •⁠ ⁠Emotions: Trust, calmness, professionalism, reliability •⁠ ⁠Brand Examples: Facebook, IBM, American Express Red •⁠ ⁠Emotions: Excitement, passion, urgency, energy •⁠ ⁠Brand Examples: Coca-Cola, Red Bull . . #BoldBlack #BlackElegance,#GreenGrowth #EcoGreen #HealthyGreen,#BrightYellow #YellowJoy #CreativeYellow,#TrustInBlue #CalmBlue #BlueBranding #ReliableBlue #ProfessionalBlue, #RedEnergy #BoldRed #PassionInRed #FieryBranding #RedAlert

It's not just the product.💄The beauty industry is making a move toward uplifting content and community connection. A recent article from Beauty Matter takes a closer look at work from Chanel, Dove, and E.L.F. among others to see how their unique approaches are marking a shift toward campaigns that go beyond product promotion, with a heavy emphasis on creativity and innovation. Read the full story here: https://bit.ly/4bA1Vnh #beautymatter #beautyindustry #beautyadvertising

Interswitch asked for a Denim Theme. We cracked the code in style 👌💥 With a focus on sensory engagement, we designed an immersive, coded environment that seamlessly blended strategy and culture and brought the Denim theme to life. From denim and leather backgrounds showcasing key cultural terms to an interactive denim photo booth, every element was crafted to maximize pure excitement and participation. I am so #proud of my #journey so far. 💃 It's Friday yo! How is your week rounding off? #EventExperience #BrandEngagement #StrategicMarketing #Bringingbrandstolife #ExperientialMarketing #BusinessStrategy #ExpNigeria

IS THE GAP BACK? Heritage brands often struggle to balance staying true to their past and being relevant today. This Gap ad shows no signs of that struggle. In a fresh new way, Gap's brand equity and modernity dance beautifully. On display is old charm, current character, and more: What’s old: 👉 Gap is known for its basics. 👉 Gap had iconic dance ads before anyone. 👉 Gap went minimal clean color ways before most. What’s new: 👉 The dance moves, very TikTok friendly. 👉 The music of the moment and Tyla. 👉 The modern cinematic edge. 👉 The handheld shot-on-an-iPhone feel. 👉 The cutdown teaser dropped weeks before. What’s both: 👉 Today, what’s old is new. 👉 Linen is a spring hero that fashion houses are leaning into. 👉 Simple stories, for hopefully simpler times. 👉 Gap saying, boldly, authentically, “Look, we’re back.” Personally, this is a great reintroduction to Gap. Bravo Richard Dickson and team, can't wait to see what's next from them. I’d love to hear what you think. ➡ Can new creative director Zach Posen make it happen? ➡ Is Richard Dickson and team already hitting full stride? ➡ Are you back shopping Gap? Did you ever leave? 😉 #life #work #brand We Are Bill