The power of "Get Ready With Me"? Over 59.5 billion views on # GRWM (and counting) So... Why are GRWM videos taking over your feed? Consumers want a peak behind the curtain. But GRWM is hiding a bigger shift 👇 Old way: See a perfectly styled end result New way: Be part of the messy, authentic process Christian Allaire at Vogue did a full spread on it: "It's not so much about the end result of the look, however, as it is chatting about life or something random." GRWM taps into our curiosity for "behind the scenes" content: → Creates a sense of intimacy with creators → Builds trust through transparency → Feels like chatting with a friend 📌 Brands like Zara style differently now: Previously? Models shot in fashion shoot poses. Today? Selfies in elevator mirrors. This isn't just a trend. It's part of a larger shift. Authenticity is what consumers want. Make sure your brand is giving it to them. 👋 P.S. Creators are one of the best ways to do that.
Authenticity is what consumers want. Make sure your brand is giving it to them. 👏
Build trust through transparency 💯
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3moIt’s not makeup or styling tips people take from the GRWM videos They watch it to connect with the person, to know them more, and even see if they are worth watching the next time