GRIN’s Post

In less than 30 days, I went from an "in-house only" mindset to an "agency embracing" experiment, signing several agency agreements, each one focusing on a specific effort to not cause overlapping. The obvious goal is to scale but also to determine whether or not such outsourcing will allow us to do so and if yes, how much? And, with all due respect to KPIs and scaling, I'm most intrigued as to how much energy and time it will take my team and I to oversee, manage, and work with each agency. A few weeks in, here are some thoughts/discussions my team and I are having: Flat fee vs. percentage - which is better for us?  How soon will we start to see results? What is the best way to get them on board quickly? Do we set the deadlines or do they?  Do they have an incentive to negotiate for us? Or could we do it better?  Do I have to pay the entire campaign budget up front?   Should I ask to see the agreement they signed with the creator? When do they pay the creators? Do they now have "exclusivity" over the creators they sign?  Should we send relevant names their way or leave the discovery entirely to them? After all, that's what they are getting paid for, right?  How often should we sync? How much project management is needed here? What if they don’t spend all the budget we already paid them? What if we do not want to renew? What is going on behind the scenes between the agency and the creators that I don't know or should know? Do I even need to know? Should I care? Does it matter if they want to reach out to influencers we already have a relationship with? Or should they only focus on brand new partnerships? If you are still reading this, you have got to join Casey Benedict and me on a zoon roundtable discussion about this and more - Monday, June 10 at 3PM ET. Registration link in the comments. #influencermarketing

Online content and social dynamics are now decisive in the buying journey. That's exactly why Creators are valuable. They have a set of skills that match this 'economy of attention'.That's why you need Creators to adapt your marketing strategy., so it's not easy to start. You should not focus only on paying a fee to get a social media post. The core principle is to update your marketing game by understanding the new trends. And creators are the best asset for this adaptation. we've analyzed multiple solutions and here are the 3 best ones: 1. Hire Creators to advise your team Pay creators for advisory at multiple levels of your organization. They will advise your executives on the trends and coach your marketing team to adapt to new tactics. 2. Partnerships with industry Creators Create long-term partnerships with creators who have expertise and authority in your industry. They will advise on your strategy, co-create campaigns, upskill your team, and promote your business. 3. Media equity for Creators Invite creators to become shareholders of your company not with a monetary investment but a media investment. They will have an incentive to grow your business. For that you don’t have to worry now here we are Next Bell Ltd, we have our best-skilled team members to help you through this journey we have skilled marketers as well as Creators. Let's dive in: https://lnkd.in/dn5PX4Nw #CreatorSkills #MarketingSuccess #SkillfulCreators #CreativeMarketers #SuccessThroughSkills #InnovativeCreators #MarketingSkills #CreativeSuccess #CreatorsAndMarketers #SkillSetSuccess

"B2B creator partnerships" are thrown around a lot these days. But not everyone seems to be getting them right. Recently, I've sat down with Martin Gontovnikas and Nick Parsons Alex Rapp from the Clerk.com team to shed light on how they've been running their partner program targeting developers on Youtube. Trust me this is one of the HyperGrowth Partners playbooks you don't want to miss. Here's what we cover: 1) 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗶𝗻𝗶𝘁𝗶𝗮𝗹 𝗽𝗶𝗹𝗼𝘁𝘀: → Why Youtube → Why integrations > dedicated videos → Solving attribution issues 2) 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗰𝗼𝗿𝗶𝗻𝗴 → Scraping Youtube to find creators → Creator portfolio strategies → Impact-driven creator scoring 3) 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗯𝗿𝗶𝗲𝗳, 𝗰𝗼𝗺𝗺𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽 → No brief and flexible production schedule → Ongoing comms on Discord/Slack → Loose comp based on performance 4) 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 → Reporting templates with key metrics → Sharing insights with creators → YouTube as a full-funnel channel Ready to receive the full guide? 1) Like and comment ‘YouTube’, and I’ll DM it to you. 2) 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: Must be connected otherwise I won’t be able to send it to you Don't miss it :)

Unlock the secrets of full-funnel creator strategies! Empower your brand with skills to foster thriving partnerships, skyrocket engagement levels and maximise ROI. Dive deep into our Tactics + Insights guide, a collaborative masterpiece brought to you by the renowned creator marketing platform, Collective Voice. We're delving into the nuts and bolts of creator strategies, offering fresh perspectives and game-changing tactics. Get ready to chart your course towards unprecedented success. Ready to elevate your approach? Explore our guide here: https://lnkd.in/ducR7Byg Don't forget to share your key takeaways. Let's fuel insightful discussions.

I think cold outreach to creators is fundamentally broken. It's automated and incorrect at worst - or poorly researched and over-templated at best. Why? It's hard to say, but I think incentives are likely at play. If your startup is running against a venture-backed timeline, growth multiples are key to funding rounds. There's an implicit incentive (if not explicit in certain situations) to scale the volume of outreach to creators because your target is a big number. I'm speculating - but I find it hard to believe that these strategies lead to successful long term outcomes for the creator and positive LTV for the business. It strikes me as the difference between top line revenue and profit. You can go broke making a ton of top line revenue, just like you can metaphorically go broke by pitching a ton of creators at scale. But I understand where this thinking comes from. Direct marketing and paid acquisition channels may not make sense for a startup who needs to build partnerships with creator's of a certain scale (in either audience size or existing revenues). I would guess that, in those cases, CAC is too high and the payback period way too long because of the size of the deal being generated via that channel. So what's the alternative if you need to build a relationship with a creator and your only tool is cold direct outreach? I think it looks something like this: - Patient - Thoughtful - Personalized It takes time: to research and learn how it is that a creator got to this point in their journey. It takes personality: to build a genuine connection with that creator - whether through witty writing, a smile via a personalized video, or just the right GIF. I think every pitch should feel like the start of a conversation that both sides are excited to engage in. One that everyone knows might take weeks, months, or even years to settle on an ideal outcome - and that both sides know might actually end in no outcome at all. That's the kind of outreach that creators deserve. It's not intended to scream louder and more aggressively for their attention than the rest of the people or companies doing the same thing. It's designed to be warm, inviting, and humble. Open to the possibility that it might not be right for that creator, and curious enough to treat the start of each conversation as an exploration - not a destination. That's the kind of communication philosophy we're building at Supercast. The jury is still out on the outcomes it leads to, but so far the initial feedback we've received from creators has been incredibly motivating. We'll share the data as we track it more over time, so stay tuned. 😎

The creator economy is getting big, and every internet creator should best utilize these 4 stages to grow and monetize their presence. Stage 1: Pre-Content Strategy Defining the foundation – Which platform should I prioritize? – What unique angle will set me apart in my niche? – How can I consistently create high-quality content? – What system can I put in place to ensure long-term content sustainability? Stage 2: Scaling Single-Channel Revenue – How do I start securing brand partnerships? – How can I increase my audience growth rapidly? – When is the right moment to expand to a new content platform? – If ads aren’t my focus, what value should I offer my audience directly for a fee? Stage 3: Expanding to Multi-Channel Revenue – How can I grow this brand beyond just my personal name? – How can I reduce the time spent on managing day-to-day tasks? – With so many opportunities in front of me, which one should I focus on? – I want to launch new ventures but lack the resources—what’s my next move? Stage 4: Building a Creator Portfolio – The growth is slowing down. How can I reignite momentum? – My business has grown more than I ever expected—what’s the next step? – Should I focus on a steady lifestyle business or aim for something bigger? – I’m not enjoying certain parts of the business anymore—how can I change that? There will be challenges at every stage but so do the opportunities. Know when to pivot, when to scale, and most importantly, when to pause and reflect.

Here’s a major blindspot I had when it came to “supporting” other creators. (and where many of us are missing out to create organic growth for our brands) When I started to understand the impact of reciprocal support on this platform. (in particular supporting those with highly engaged networks/audiences) I thought I understood how it fully worked, but I only understood parts of it. But I made sure to consistently support by. - Reacting - Commenting - Visiting Profiles - Setting Bell Reminders - Saving and Going Back However there is a blindspot in the “support” I provide, which would benefit both the creator and my brand. That blindspot is. I was only supporting the creator. ↳ not supporting their audience or network. I was only focused on the creator. ↳ not focused on their audience or network. I was only engaging with the creator. ↳ not engaging with their audience or network. This is one of the blindspots many of us have when supporting creators with. - Bigger Followings - Higher Engagement - More Responsive Networks While attempting to grow our own personal brands. Because. By solely supporting the creator, we miss out on. 1. Identifying Prospects 2. Deepening Relationships 3. Migrating Network Following 4. Building Audience Recognition 5. Reducing Independent ICP Research 6. Nurturing Network and Audience Equity 7. Not Relying On Creators’ Acknowledgment Look at the nuggets we miss digging up when we remain surface level with creators. So if you’re looking for an easy way to magnify your brand → go beyond the creator by. - Supporting their audience and network - Focusing on their audience and network - Engaging with their audience and network By doing these you’ll remove the blindspot many of us have when it comes to organic personal brand growth.✌🏾 P.S. Do you engage beyond the creator? ━━━━━━━━━━━━━━━━━━━━━━ ♻️ don’t forget to share the wealth ♻️ How I Can Help: I work with solopreneurs, freelancers and professionals to build 100% reputable brands that generate results on LinkedIn through easy to follow personal branding strategies. #personalbrand #contentcreation #contentmarketing #brandbuilding #icancbeyond CBeyond Consulting by Cebien Alty

It was great chatting with NetInfluencer about what I'm building at prscnt, what I've seen wrong with the industry, and my goal of making creator talent management more equitable, transparent, and pleasant for not just the Creators, but the Managers as well 🔮 It's possible to be profitable without gouging the talent on rates, and not all facets of what we do as managers justify taking that same high rate. Especially if the agency you work for keeps 50-85% of what you're earning 💸 I've set out to do something different, and that's to do right by the talent that trust me with their business, and by the managers that are done with their boss keeping the majority of the value they create. It's a big vision, and we're just getting started 💫 #creatoreconomy #digitaltalentmanagement #prscnt #contentcreators #youtube #instagram #tiktok #pinterest #creatormanagement #talentagency #talentagent

When your pricing matches your target audience, you see these advantages: Attracting Ideal Clients, Smooth Negotiations, Mutual Success.' Dive into our guide on strategic #UGCpricing: https://lnkd.in/dCNxDN2m