Groceryshop’s Post

As we begin to prepare for 2025, the landscape of consumer shopping behaviors continues to undergo significant transformations. 🔄 One striking trend? Compared to just a few years ago, American households are now making over 10 additional trips annually to purchase food and beverages! 👀 At Thrive-X Agency, we thrive on deciphering these evolving trends and empowering CPG brands and retailers to stay ahead. 🚀 Our tailored consulting services are designed to navigate and capitalize on these changes, ensuring our clients remain agile and competitive in today's fast-paced market. From optimizing display space strategies to enhancing consumer engagement through innovative retail experiences, we're dedicated to driving measurable growth for our partners. 📈 How are you preparing to meet the challenges and opportunities presented by these shifting consumer habits? 🤔 Let's connect to explore how Thrive-X can elevate your retail strategy in this dynamic environment. 💻: www.thrive-xagency.com --- #CPGretail #importingsolutions #sportspartnership #retailconsulting #ThriveX #ThriveXAgency

This is a great piece from the Modern Retail research team on how CPG brands are approaching pop-ups -- what cities they are hosting them in, how they are trying to stand out, and how they try to measure the effectiveness of events, even though there will rarely be one, clear ROI. Exclusively for Modern Retail subscribers https://lnkd.in/eeVBsMZ8

In an engaging fireside chat, Mathew Joseph, COO of FreshToHome, shared valuable insights on the company’s innovative strategies. He discussed how customer preferences for online versus offline shopping guide FreshToHome’s city selection and target audience, with surveys playing a crucial role in shaping these decisions. This data-driven approach led to the choice of Ranvir Singh as their brand ambassador, appealing to younger consumers. Mathew also highlighted the company’s emphasis on quick commerce, revealing efforts to enhance delivery capabilities, aiming for express deliveries that could significantly expand their customer base. Additionally, he talked about FreshToHome’s plans to open offline stores in major cities to attract more offline customers, ultimately driving traffic to their online platform. Swaroop Krishnan Dr. Hitesh Bhatt #KeralaRetailSummit #Event #Leadership #RetailEvent #Retailers #Brand #RetailMarketing #Discussions #Learning #Insights #Speakers #RetailLeader #KeralaRetailSummit

I came across some fascinating insights that are crucial as we approach the Holiday season: - Deals may triumph over brand loyalty, as revealed by a staggering 62% of individuals indicating a willingness to switch brands if their preferred choice becomes too costly. Furthermore, 48% mentioned they would opt for more budget-friendly retailers. - Despite the heightened interest in October promotional events, the majority of holiday spending is anticipated to take place in late November. Understanding customer spending behavior beyond your brand is essential. Are you maximizing your share of their wallet during the festive period? We are here to provide you with actionable insights into consumer spending to help answer these critical questions. #HolidaySeason #CustomerBehavior #ConsumerInsights #SpendingHabits #marketing #retailmarketing #leadership #retailleadership

🚀 Innovative solution + customer-centric strategy= Game-changing results! Mondelēz International transformed RITZ, the beloved cracker brand, into a data-driven powerhouse with insight from Walmart Luminate. Diving into Shopper Behavior and Customer Perception, they discovered: • High loyalty towards RITZ flavors and sizes 🛒 • An untouched $269M opportunity in transitioning in-store shoppers to digital 📈 Not only were they able to fine-tune their strategy to cater to customer needs but also catapulted RITZ as the go-to snack, setting a precedent for future product optimizations. Curious about their strategy and insights? Dive into the full story on our website! 👉 https://lnkd.in/gw9fJGGj. #DataInsights #CustomerCentric #WalmartLuminate #WalmartDataVentures

My illustrious colleague and friend Chris Perry is on to something here in his post for bev alc suppliers. In times of slower revenue growth, the go-to methods for increasing sales by spending more on advertising and increased distributor incentives may not be viable. Uncovering new paths to accelerate growth is paramount. In addition to Chris' tips for creating smarter growth on the digital shelf, modest improvements to some of the fundamental commercial tactics - like winning new PODs and being in stock both instore and online - can reverse the trajectory. (Psst Jenda are experts at this type of strategy. Hit me up if you want to brainstorm strategies for your brands.) If you're with a bev alc supplier or wholesaler, don't miss Chris' learning lab with Path to Purchase Institute next week!

Last week The Trade Desk participated at eShow News with some of the most strategic brands and partners from the Tech landscape. Many thanks to José Luis Ferrero and Publicis team for this initiative. During the first day, The Trade Desk shared learnings and best practices from great professionals and strategic brands about #RetailMedia. Presenting The Trade Desk global and local retail media strategies with retailers such as Walmart, Macy's, Walgreens, Ocado Retail Ltd, Glovo, Lidl in Germany, Boots UK, Circana and many more. The Trade Desk demonstrated how CPG brands are using retail data segments to impact upper funnel users in #CTV. Obtaining positive results: +20% exclusive reach in Light TV viewers and impacting +29% of the Spanish population. During the second day, The Trade Desk participated in the panel “Retail Media 2024 Outlook”. Many thanks to our great speakers: Julia Pastor González from Mondelēz International, Francisco Bononi from Beam Suntory and Jaime Maganto from Beiersdorf. They shared their main challenges and opportunities for Retail Media at Spain and Portugal level. And how to implement efficiencies with #omnichannel strategies and #fullfunnel approach. Some conclusions from this event: i. Brands and Retailers prefer a partner to scale at a global level. ii. Omnichannel and full funnel approach as key pillars. iii. Goal: data transparency and robust measurement sources. Finally, many thanks to The Trade Desk team: Iria G., Andrea Frankl Sanz, and Javier Garcia Hernandez for your contribution in this event. Team Work! #Trust #Independency #Efficiency #Transparency #Data #Omnichannel #RetailMedia #OpenInternet #CTV

How well do you know your shoppers and where to find them? 🔍 With the competitive landscape right now, it’s more important than ever. And when you do, the rewards keep coming. Rhythm 108 just landed a listing in Waitrose & Partners, making them the first authentic Swiss chocolate product in the free-from category. …and it’s a retail match made in heaven. Here’s why… 👉 They know their customer inside and out So they are confident that their products fulfil a need they have. Plant-based shouldn’t mean lacking in luxury, so they’ve brought a premium option to the category. 👉 They focussed on a retailer with the same target customer.  Knowing that Waitrose shopper seeks luxury products, they spent two years focussed on the mission of bringing their products to their shelves. Huge congrats to the Rhythm 108 team - Siddhi Mehta 🍫🍪 & Natalie Miller. When I speak to challenger brand founders, you’d be surprised how many have built a picture of their target shopper based on some light survey data, personal experience and, for lack of a better word, a hunch. That’s not enough. And while that’s partly driven by a lack of understanding as to the art of the possible when it comes to shopper data, for the most part it’s because access to shopper data has until now been prohibitively expensive for challenger brands. The launch of our second partnership, North Star Illuminator… Fuelled by Kantar Worldpanel, brings UK challenger brands affordable access to shopper data for the first time. More importantly we'll show you how to use it to transform your business. If you’d like to find out more, drop me a DM or check out our website: https://lnkd.in/ev8jYjNT 

🛒 2024 Grocery Industry Outlook 🌟 Discover key trends shaping the grocery sector in C+R Research's latest blog by Kathleen Blum, VP of Shopper Insights. From the impact of pricing strategies to the importance of customer experience and health & wellness trends, get insights into navigating the grocery landscape in 2024. 🔗 Read it now: https://lnkd.in/gAfiT5P3 #MRX #CRResearch #Insights #ShopperInsights #ShopperJourney #BrandStrategy #MarketResearch #ConsumerInsights #GroceryTrends #CRResearch #Grocery

🛒 2024 Grocery Industry Outlook 🌟 Discover key trends shaping the grocery sector in C+R Research's latest blog by Kathleen Blum, VP of Shopper Insights. From the impact of pricing strategies to the importance of customer experience and health & wellness trends, get insights into navigating the grocery landscape in 2024. 🔗 Read it now: https://lnkd.in/gAfiT5P3 #MRX #CRResearch #Insights #ShopperInsights #ShopperJourney #BrandStrategy #MarketResearch #ConsumerInsights #GroceryTrends #CRResearch #Grocery