MEGA POP UP IMMERSIF Kickoff du concept créé pour Sol de Janeiro par les équipes de PARIS CALLING ! 1ère déclinaison réalisée pour Westfield en partenariat avec SEPHORA UK. Inspiré par les beach clubs qui inondent nos feeds sur les réseaux sociaux et inspirent nos week-ends d'été, le Sol de Janeiro Social Club a été pensé pour offrir un espace immersif, libérateur, décomplexé, unique. Une expérience client ultra complète : · Accueil aux portes d’un espace intimiste pourtant au milieu d’une zone retail surchargée · Ambiance musicale dans l’ADN de la marque · Découverte originale des produits · Un programme d’animations riche (performance artistique, distribution de glaces, personnalisation…) · Relai réseaux sociaux intégré · Sampling En attendant la réalisation du pop-up original très bientôt… --------------------------------------------------------------------------- Kickoff of the concept created for Sol de Janeiro by the teams at Paris Calling! 1st implementation carried out for Westfield in partnership with Sephora UK. Inspired by the oh-so-fabulous beach clubs that fill our social media feeds and inspire our summer weekends, the Sol de Janeiro Social Club was designed to offer an immersive, liberating, unbashed, and unique space. A thoroughly complete customer experience: · Welcoming at the doors of an intimate space yet in the middle of a crowded retail area · Musical atmosphere in the brand’s DNA · Original discovery of products · A rich program of activations (artistic performances, ice cream distribution, customization…) · Integrated social wall · Sampling Looking forward to the realization of the original pop-up coming very soon… Groupe ELBA Thibaut De Malézieux Clemence Dehaene Marc-antoine Bayard Daphné Sauzay #mega #popup #immersif #customerjourney #experience #immersive #retail #socialwall #marketing #beachclub #merchandising #creativedesign #design https://lnkd.in/eQtXbV37
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