GroupM Finecast (no longer active)’s Post

This weeks #FridayFinding is all about how we feel when watching adverts. What makes an advert memorable or emotive? According to our research in collaboration with System1, putting it on the TV is a great starting point! Read the full report to learn more about the emotive response that addressable TV ads evoke and what impact that has on business growth. #TVAdvertising #Addressable #Research #System1

Addressable Advantage | Finecast

Addressable Advantage | Finecast

finecast.com

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