GroupM Finecast (no longer active)

📢 The Finecast LinkedIn page will no longer be updated. Starting April 25, we will be migrating our followers to GroupM's LinkedIn page, where you can continue to stay up-to-date on all the latest news and updates on how GroupM is shaping the next era of media where advertising works better for people. Thank you for your support and engagement over the years. As we embark on this new chapter, we invite you to join us on the GroupM LinkedIn page: https://lnkd.in/e3GxfuX

TL;DR: This page is no longer being updated. Please follow GroupM's for the latest updates in advanced TV solutions: https://lnkd.in/e3GxfuX As we approach the end of 2023, we want to take a moment to express our gratitude to all of our LinkedIn followers for your support and engagement. We're super excited to announce that Finecast is now officially part of GroupM Nexus, the world's leading global performance organization that brings together GroupM's global performance, talent, and technologies. Head over to and follow GroupM's LinkedIn page to keep the conversation going about addressable TV. We can't wait to connect with you there! https://lnkd.in/e3GxfuX Happy holidays to all our people, clients, and partners 🎉 With gratitude, The Finecast Team (now part of GroupM Nexus)

Our #AdSpotlight guest this month is Cécile Douillard, Hogarth's Global Head of Growth for Addressable Content. As an expert in media trading, data analytics, and creative innovation, click through to see what she had to say about: 📊 The connection between data and creativity in delivering effective advertising. 🤔 The next step in the evolution of attribution methods. 📺 Advice offered to brands wondering if their creative is suitable for TV? https://lnkd.in/eeJ34a2n

There's no doubting that TV is a powerful advertising medium! And while Linear TV continues to drive a significant portion of the advertising pie, more and more people are switching to streaming services, meaning more and more are becoming an untapped potential audience. Click through to find out: 🔎 How addressable TV can extend brand visibility to new audiences 🎯 Why addressable TV is making a huge impact across all age groups 📢 What you can do to achieve a greater breadth of audience reach #TVAdvertising #AddressableTV #MarketingStrategy

It might not be a surprise that the incremental reach provided by streaming video services among 18-34-year-olds exceeds that of 45 to 54-year-olds. But did you know that the latter cohort is the fastest-growing segment of streaming video viewers? Despite being cautious about targeted ads, studies reveal that two-thirds of older consumers are interested in location-specific advertising, and over half want ads relevant to their demographics. This is a significant opportunity for brands to tailor their messaging and engage with this customer group effectively. 🔍 Discover more addressable TV insights: https://lnkd.in/dxVjcKNK #Advertising #AddressableTV #TargetedMessaging #ConsumerEngagement Ampere Analysis

This week's #FridayFinding comes via Ampere Analysis 📊 Today, we're delving into research to understand the impact of streaming services on audiences' habits. Explore the report to discover: 🌍 The extent and growth of addressable TV in various markets 💡 Recommendations and optimal strategies for media buyers 📺 Emerging prospects and technologies within addressable TV Read the full research here: https://lnkd.in/e4_2ZFrh #Research #TVAdvertising #DigitalMarketing

Inspiring, thought-provoking and insightful are just three words to sum up the Festival of Marketing! In our session, Kristian Claxton and Chris Langley revealed how advertisers can elevate their marketing game by seamlessly integrating addressability, enhancing brand affinity and growing short- and long-term sales. Georgiana Bernhardt from Moonpig and Andrew Tindall then took to the stage to showcase creative effectiveness in action. 💡Top tip from Georgiana: When creating addressable TV ads, be mindful of the modular elements you can add, which makes it easier to adapt your ad to different audiences. Learn more about creative effectiveness: https://lnkd.in/e9zavy6e #FestivalofMarketing #FoM23 #AddressableTV #CreativeEffectiveness MarketingWeek System1 Kristian Claxton Chris Langley Andrew Tindall Georgiana Bernhardt

We're delighted to be participating in this year's Festival of Marketing! Join Kristian Claxton and Chris Langley tomorrow at 12:35 to learn "How to create better TV experiences for brands and viewers alike". The session will round off with a brand perspective from our friends at Moonpig - you don't want to miss it. You'll discover how to: 📈 Navigate misconceptions around reach, budgets and inefficiencies 🚀 Harness the power of data to engage both brands and viewers 💡 Leverage addressable creativity to increase growth 📍Stage 4 at 12:35 pm - Look forward to seeing you there! #CreativeEffectiveness #MarketingTrends #TVExperiences #AddressableTV #TVAdvertising #FoM23 #FestivalOfMarketing System1 Marketing Week

We ask every #AdSpotlight guest to name their favourite ad... The answers we've had range from the iconic to the inspiring - including: 💪 "This Girl Can" by Sport England | Sue Todd ⚽ World Cup 1998 "Brazil at the Airport" by Nike | Mike Shaw 🖥️ Macintosh's "1984" by Apple | Sebastian Munden 👠 Chanel N°5, with Nicole Kidman by CHANEL | Neelam Shahbazi Click through to find all of our AdSpotlight interviews and expert opinions on the #TVAdvertising industry. #IconicAds #AddressableTV

A big congrats to Hyperoptic x Finecast | part of GroupM Nexus for winning Best CTV Campaign at the European Video Awards. #EVA23 #Awards #Video #CTV #Advertising