GroupM’s Post

Adapting to change is a crucial part of growth in the consumer health sector. Bayer's Philipp Schuster joined us on the GroupM Rooftop at Cannes to discuss the transformation of operating models in the consumer health sector. Learn more about how marketing & business Vision is enabled by organizational change: https://lnkd.in/eiea9PGh

Did you know that Envision Health Partners has established a significant track record in successfully delivering both qualitative and quantitative market research solutions across a diverse range of global markets?   Our team has refined its deep expertise in executing complex thorough research programs studies, providing clients with invaluable data-driven insights for strategic decision-making on a global level. A significant 60% of our work constitutes large-scale global programs, designed to reflect our commitment to quickly uncover the insights necessary to optimize strategic business priorities. Our on-the-ground partnerships allow us to deploy such programs at speed and scale. Such studies serve market awareness, education and market making efforts, monitor brand health and equity across key global markets, assess demand for pre-launch assets in key launch markets, evaluate global communication strategies, among others.   Together, let’s elevate your business strategy with insights derived from EHP's extensive track record in global markets. Contact us today at info@envisionhealthllc.com to learn more!   #envisionhealthpartners #healthcare #marketresearch #healthcareinsights #datadrivenhealthare #healthtechtrends #marketanalysis #opportunityassessment #launchplanning #brandplanning #clinicaltrialdesign #patientjourney #segmentation #campaigndevelopment #global

Fast and efficient: knowledge gained from one media channel can help direct multiple other channels. BCG Founder, Fred Kinch, weighs in: https://bit.ly/3RHDI72 #pharmaceuticalmarketing #healthcarecommunications #pharmamarketing

Patient churn is currently estimated to be surpassing new patient growth across the healthcare industry. Here are clear steps marketing professionals can take to win the battle for more patients, improve the patient experience, and support the organization’s overall business model.

Industry challenges put marketing professionals under intense pressure to generate new patients. Here’s a look at emerging healthcare marketing trends that could give your organization a leg up on the local competition: https://hubs.la/Q025ZHlL0

Do your agency partners put skin in the game?    WE DO    Our unique expertise (we did the science; we didn’t just read the book) + 25 years execution experience, mean we win on commercial outcomes    So much so, that we encourage our clients to engage us fee-for-performance: you pay us based on measured increases in sales (i.e. commercial outcomes proven, directly attributable to our work)      For example:  -optimised key digital touchpoints: 19% sales increase, 1596x ROI (ASX top 20)  -trained sales team: 22% sales increase, 204x ROI (top 10 global health)  -enhanced campaign: 24% retention increase, 420x ROI (fin services)  *all p<0.01 full-scale in market measures      We are a specialist behaviour change team. We help leading brands unlock growth with behaviour change science. Ask us how we unlock yours      #behaviouralscience   #behaviourchange   #decisiondesign Johann Ponnampalam, PhD - Sandy Muir - Winona Johnson - Tara Ness - Jessica McCartney - Chris Harvey - Lily Whelan - Georgia Lindsay - Jack Keramea - Amelia Niere - Sarina Finocchiaro - Teagan Williams-Chen - Kellen Ewens, PhD - Andrew Chapman PhD

Exciting News! Our CEO Tracey Shirtcliff had the pleasure of discussing the incredible journey of Publicis Health Media's pricing transformation on SCOPE Better with Kim Van Tuyl, MBA We delved into the strategies that drove their success: 👉 Check out the interview snapshot here: 💡 If you're interested in #PricingStrategy and #BusinessTransformation, this is a must-watch! #PublicisHealthMedia #ScopeBetter #SuccessStories #Innovation #Transformation

The Future Patients are Social Media consumers. Do healthcare/pharma leaders have a strategy for the emerging future? Watch Salil Kallianpur speak on The Importance of Customer Journeys in Digital Marketing - https://lnkd.in/gPZ6dP2 CredoWeb Peter Velev Sujas Shah

To ensure your hard-earned insights have maximum effectiveness in new marketing or product initiatives, there are a few things you should keep in mind. Arielle Trenary, Consumer Insights Manager at RVO Health, breaks down her 3 top action items researchers can do today to become a stronger voice in ideation and deployment. Listen in! aytm #marketresearch #iiex Greenbook

Looking forward to MediaPost Brand Insider Summit Pharma & Health in The Poconos. My keynote will focus on Building the Best Business Case for Marketing Technology. I will share ideas on how to influence management to invest in the right martech, how to implement it and how AtlantiCare is driving a digital transformation, and working towards Patient 360 for a personalized experience across all touch-points. #martech #digital #digitaltransformation #MediaPostInsiderSummits