Decision Design

Are you thinking about measurement as an outcome-driving investment? If not, it’s time to flip the script. At #DecisionDesign’s recent event – The Follies of Measurement, we explored exactly this. Tara Ness led the conversation, alongside the expertise of Johann Ponnampalam, PhD and Scott Verrall, unpacking how measurement, when used as a behaviour change tool, transforms from a cost to an investment that drives results. Over 25+ years of partnering with organisations, we’ve found that the ability to answer these key questions is what truly separates high performers from the rest: - What are your top drivers of brand choice? - What are the common reasons your customers switch? - How are you trying to be different? If you and your business can’t confidently answer these questions, how can you be sure your measurement investment of time, resources, and money is going toward what maximises your outcomes? Learn how you can start leveraging measurement as a behaviour change tool with #DecisionDesign https://lnkd.in/gYQUCEmr #HighPerformance #MeasurementStrategy #BehaviouralScience #BusinessSuccess #CommercialEffectiveness

NEW COURSE DROP! We’ve been delivering expert, behavioural-led sales training to thousands of sales professionals for decades, with an average of 111% increase in performance. We're now bringing that training directly to you. #DecisionDesign is thrilled to announce our Mini MBA in the Science of Sales — 100% online course, designed using the science of human behaviour to elevate your commercial and sales success. Crafted by Johann Ponnampalam, PhD and Andrew Chapman PhD, this course is built on a unique intersection of cutting-edge behavioural science research and 25+ years of commercial experience. There is literally nothing else like it. Don’t settle for traditional sales training that often relies on outdated techniques. To drive commercial performance, tap into the scientific sales strategy used by ASX 20 leaders and walk away with: - an in-depth understanding of human behaviour in a sales context - the ability to increase the performance factors of your brand/product - the tools needed to master the art of scientific relationship-building - a tailored, behaviourally optimised sales asset Are you ready to join global leading brands in revolutionising their sales impact? Enquire now to be a part of our February intake. https://lnkd.in/gs86KF8R #SalesTraining #ExecutiveDevelopment #BehavioralScience #MiniMBA #CommercialSuccess #MakeAnImpact

It takes a lifetime to build Trust and just seconds to lose it. Can you risk not knowing how to rebuild it? Trust is proven to be one of the most important factors that shape relationship outcomes - known to cost businesses millions each year when Trust is broken. And in fact, Trust is everywhere - we're living in a Trust economy, whether it's between, - brand to customers, - institution to institution, - your personal relationships, it's pivotal in building relationships - and most people rely on incorrect assumptions on how to sustainably build and maintain it. With #DecisionDesign's The Scientific Drivers of Trust 100% online course, learn how to build, maintain and win back Trust with practical, science-led frameworks. Get under the hood of how to effectively handle Trust today. https://lnkd.in/giEs5XrA #behaviouralscience #Trust #Trustincrisis #buildtrust

#DecisionDesign has been training global leading brands for decades with proven effectiveness. Experience our expertise firsthand with direct to you, online courses. Work with our team of experts to customise one of our courses to suit your unique team - from a branded portal to a personalised learning journey, to bespoke added features including optimised content for your context and goals - DecisionDesign's behaviour change training empowers teams. Choose from our range of 100% online courses and training - to uplift your team's effectiveness: - Foundations of Customer Behaviour - The Real Science of Sales - The Scientific Drivers of Trust - Behavioural Science-led Decision Quality https://lnkd.in/gztDpjBy #grouptraining #behaviourchange #behaviouralscience #behaviourchangetraining #training #enablement

Your customers (i.e. humans) may not behave the way you think or might want them to. For example…    Humans struggle to process information in absolute terms.    Which means your customers struggle to, for example, judge price and value – struggle to know if the price of a given product is low, ‘normal’ or high    Want to learn how you can solve for this in your day-to-day marcomms, product and pricing execution? Learn how with #DecisionDesign's Foundations of Customer Behaviour, 100% online course.    Real science. From actual scientists. Proven to increase your commercial effectiveness. Talk to one of our course experts now. https://lnkd.in/gc8XBX9e #behaviourchange #behaviourtraining

What are your customers REALLY saying about brand Trust? What if we told you... - 9 in 10 people agree that brands need to make brand Trust a top priority - Over 9 in 10 people believe that brands achieve better outcomes when they understand how to build and maintain brand Trust - 8 in 10 people think brands that lose Trust don’t have a deep understanding of how to rebuild it effectively - 3 in 4 people think that brands are not doing enough to build and maintain Trust And that you can actually learn how to scientifically build and maintain Trust, ultimately increasing your effectiveness in a single course? Become a Trust expert today with #DecisionDesign's Scientific Drivers of Trust online course. https://lnkd.in/giEs5XrA #behaviourchange #trust #behaviouralscience #brandtrust

Something exciting coming with our global experts in behavioural science, Andrew Chapman PhD and Johann Ponnampalam, PhD!

Are you enabling your customers to make good quality, informed decisions? Our very own Winona Johnson and Tara Ness recently presented at #NAB's internal conference of over 300 stakeholders on the very topic, inspiring the #NAB team to consider the power of creating #ActiveChoiceMoments for their customers - moments that are more than completing a journey, or simply buying your product. It's about the creation of moments that enable customers to genuinely know and understand what they're doing. Are you ready to uplift your customer's experience? Crafted from #DecisionDesign's behaviour change expertise, our active choice moments framework has been designed based on 25+ years of commercial behavioural science experience. Chat to an expert now https://lnkd.in/gZqUBSCF #behaviouralscience #customerexperience #behaviourchange #activechoicemoment

Are outdated sales techniques holding you back? In today's competitive market, ineffective sales approaches lead to missed opportunities and poor results. But what if you could flip the script? Join the ranks of globally leading brands who are already leveraging #DecisionDesign’s The Real Science of Sales to maximise their sales impact. - Instantly uplift your customer and client communications based on the science of human behaviour. - Maximise your influence – guide client decisions and shape the outcomes you want. - Apply practical strategies to your sales approach from day one. - Drive significant ROI using proven, science-backed techniques that deliver real business results. Don’t settle for average – transform your sales techniques and start seeing real impact, backed by real science. Enquire today to speak to one of our course leads https://lnkd.in/gv9wpEbD #SalesEffectiveness #SalesExcellence #Influence #BusinessGrowth

Did you know? A flawed understanding of how Trust is built and maintained and therefore broken is costing businesses millions each year. Trust is proven to be one of the most important factors that shapes relationship outcomes, as a loss of Trust in business can literally move markets. Coming this October: Discover #DecisionDesign's The Scientific Drivers of Trust, 100% online behavioural science course. Designed and delivered by our very own Co-Founder and Chief Behavioural Scientist Johann Ponnampalam, PhD, and Senior Behavioural Scientist Jack Keramea. Why learn The Scientific Drivers of Trust? - The globe’s most effective scientific techniques have been distilled to teach you how to build and maintain Trust - We’ll give you clear, scientifically-led principles of how humans behave, and the scientific drivers of Trust - that are grounded in behavioural science Learn how you can build and maintain long-term sustainable Trust https://lnkd.in/giEs5XrA #behaviouralscience #Trust #influence #behaviourchange