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Grow Your B2B SaaS Podcast

1,104 followers

3mo

What are the benefits of using AI within your paid advertising? Listen to the full episode with Michael Damnjanovic from Adline to discover how to run profitable ad campaigns👇 #ads #saas #podcast

Transcript

We use AI in a few different ways, but typically I it, it doesn't sleep, there's not going to take a glass of red wine on Friday evening. It's going to take a Moser on Sunday morning. Of course, other beverages are available. But when it comes to a set of predefined rules, AI is going to be working faithfully, It's going to be working consistently and it doesn't stop. So you've got the predefined set of rules. It is going to be working like a machine. And that is something that there's no human, they can actually do that. They can do it maybe for a certain amount of time. But the fact of the matter is humans, we get sick, we double book, we make mistakes, we forget. AI doesn't do that. If you put in the preset predefined set of rules, it's going to follow those exactly. And then of course, if you've got machine learning there as well, then it has some space. But AI and for example, add line that is optimizing your ad campaign six times every day. Monday through Sunday, it doesn't take the weekend off. But then when it comes to generative AI, the actual generating new ads, that is shortcuts, that is slightly improving, that's raising the bar slightly. So you can have your ideas and then you can push in some your ideas into ChatGPT or open AI and then you can say, OK, that's great, but then also what about this and this? So it's really a way of raising the bar. But with that said, I think at the moment AI simplifies and improves, but is not perfect. So you still very much in need the human to be in control of that.

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