GROW Powered’s Post

With their extensive experience and sharp focus on strategic outcomes, they can quickly assess a company's marketing landscape, identify gaps, and implement high-impact initiatives. Read more 👉 https://lttr.ai/ATqbB #Fractionalcmo #Marketingleadership #B2Btech #Growthstrategy

Why CEOs need to recognize the intangible value of marketing Marketing's value extends beyond metrics. It is also about building trust, credibility, and long-term growth. As marketing leaders, we must communicate this to our CEOs, showing how our efforts impact every stage of the buying journey. Check out the latest blog on John Kerr Consulting. https://lnkd.in/eUKKKCWm #B2BMarketing #BrandAwareness #LongTermGrowth #CEOInsights

A very good list from Karna Crawford and the Association of National Advertisers. A few more issues #CMO's should be thinking about when it comes to #organizationalstructure: Agree, having the right people in the right roles is vital. But also: is there a clearly defined, clearly articulated process for how groups should work together? Is there a clear RASCI? Does this process extend to how the teams work with outside partners, such as agencies? How is the CMO and their team tracking success? What data is being accumulated and analyzed in order to determine what challenges still exist or what pivots need to be made? Transformation is hard. We can help: https://lnkd.in/e6sGQyKp https://lnkd.in/esBHGD23 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #marketingtransformation

CMOs must orchestrate disciplined, customer-led growth plans to scale marketing’s commercial impact. Uncover 3 strategic CMO actions to increase marketing's impact in 2024: https://gtnr.it/48ie5Qs #GartnerMKTG #CMO #Marketing

Curious about how to use growth marketing metrics as a C-level executive? Check out this comprehensive guide that breaks it down step-by-step. Learn how to measure ROI, track customer acquisition, optimize marketing campaigns, and more! 👉

#B2BMarketing leaders at growing companies order their team's priorities differently than leaders in no-growth and negative growth companies, new research from John Arnold at Forrester finds. Are your #marketing priorities in line for growth?

Unlocking sustainable growth requires CEOs to understand the pivotal role of marketing and CMOs in driving business success. Embracing marketing as a core growth strategy can lead to remarkable revenue increases, as evidenced by companies prioritizing branding and advertising. Are you leveraging marketing effectively to propel your organization forward? Here are actionable steps for CEOs to recalibrate their approach: Define Your Needs: Align your growth strategy with innovation, strong customer relationships, and the right resources for building a world-class brand. #MarketingStrategy #BusinessGrowth Nominate a Chief Customer Advocate: Foster collaboration among marketing, digital, product, and finance by appointing a leader dedicated to representing the voice of the consumer. #CustomerCentric #TeamCollaboration Become a Growth Coach: Empower CMOs with the tools and mindset needed to drive tangible results. Invest in understanding modern marketing techniques and technologies to effectively lead your team towards growth. #LeadershipDevelopment #MarketingTrends Are you ready to unleash the full potential of marketing in your organization? Let's redefine growth together. #CEOLeadership #MarketingInsights

When should leaders ask Marketing to bring more to the table? Whenever a company enters a new phase of maturity, or is faced with drastically changed business environment (new investor demands anyone?), leaders typically need to deal with a multitude of new challenges, all at the same time. “I am handling a large amount of blazing wildfires in my organization” as one CEO described it to me once. Leaders need to prioritize and assign responsibility for those challenges among their team. To Finance, Product, HR, Sales, Marketing, Operations and others. All too often the conversations about marketing take place on a tactical level, about lead volume and quality, or budget distribution across digital channels, online ads, social media and events. Or about the return on the podcast that was just launched, on the design and content on the website. Sometimes Marketing is viewed as a cost center, there to deliver communications and support for sales. In some other organizations, Marketing is a strategic role, with a revenue responsiblity, a long term view on trends in the market, and driving product development and commercial activities. But not all companies operate in the same space, or face the same market conditions. How to determine if and when a strategic approach to Marketing is needed? Here are 7 signals leaders may receive, that are warning indicators that Marketing in the company may need a more Strategic approach: 1. Stagnant pipeline or short forecast horizon 2. Increasing cost of sales, ads or events without results 3. Unexpected competition from new players 4. Disappointing results from new markets 5. Shrinking customer contract value/ shorter duration 6. Runaway costs of customer support & service 7. Increased dependence on large customers Leaders facing any of these challenges, may benefit from a more strategic approach to marketing, generating more value for your company. It will take time to see the value from some strategic initiatives. No worries though, usually plenty of quick fixes pop up. As long as you give the the right strategic context and priority #marketing #strategy #demandgeneration #abm #productledgrowth #growth

Titles, titles, titles. I am seeing considerable creative license in the use of titles in job postings and by self-proclaimed C_Os. Kudos to Authentic® for boldly setting and maintaining a standard. Employers - please ensure your job description and title align. If you expect to hire a "Marketing Director" but need them to do graphic design, social media posts, or video editing, you are essentially being fraudulent. Self-proclaimed Fractional C_Os - if you've never been in a corporate role large enough to mandate C-level leadership, own up to it and call yourself some other buzzword. :)

Become a marketing powerhouse with a #FractionalCMO. A recent survey of 150 CEOs shows only 26% of CEOs grade their CMOs an A. As your bold Fractional CMO, I'll amplify revenue, leads & awareness in just 10 hrs/wk. If your marketing is lacking, message me. My superpower is translating vision into concrete ROI. The data doesn't lie. Level up today. #BrigidMarketingServices https://lnkd.in/gabK2-mf