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Architects: Design is not your differentiator. Your clients don't understand design like you do. You must meet them on their terms, speak their language, and address their needs. Design is the tool to get the client the outcome they want, but you must communicate that value in a way that benefits them. Hear more of my exclusive consult with Alexander Buckeridge in episode 1 of the Growthitect Podcast! Watch or listen here: https://lnkd.in/e8gSCV6m
Really hit home for me 🙏
Is the podcast available yet? On Apple Podcasts?
Design is an expression. Value is what the clients seek, whether it’s for efficient, functional or revenue generating solutions. What the design does in the end is key. Just like a work of art…why is one painting valued more than another? Same with design. Not all design is the same, neither are all designers.
Most Architects marketing content ends up to be for other Architects on “what we’ve done” and never really to the clients we serve.
Spot on Tyler Suomala! Architects need to put themselves in their clients shoes and ask what does my client value? What moves the needle for them? How can my expertise enable them?
100% agree. Objectively, 64% will be within one Standard Deviation of the mean on any measure. That's a lot more similar than different.
Fractional Sales Leader for expert firms | Breaking BizDev podcast Co-host | Development consultant to nonprofits
2moI literally just saw a post yesterday that proclaimed design expertise as a differentiator. And I chuckled. John Tyreman 🎙 may have been involved in this. 😉